I kind love this fast escalation. Clearly the web can benefit from people to start thinking for locally or narrowly instead of "global audiences". By locally I don't necessarily mean geographically local, just socially local. Build your audience then invite them into private(r) spaces. The (old) open web will be filled with machines built for machines.

We learned to dislike "bubbles" in the past decades but bubbles make sense and are natural, obviously if you're not alone in it.

When it becomes awfully busy with machines and machine content humans will learn to reconnect.