> And yet people install ad blockers and defend their freedom to not participate in this because they don't want to be annoyed by ads.
I think this is a pretty different scenario. Here the user and the news website are talking directly to each other, but then the user is making a choice around what to do with the content the news website send to them. With AI agents, there is a company inserting themselves between the user and the news website and acting as a middleman.
It seems reasonable to me that the news website might say they only want to deal with users and not middlemen.
Yes. Because they want to own your attention and that only works if they are interfacing directly to you.
I remember that Samsung was at one time offering to play non-skippable full-screen apps on their newest 8K OLED TVs and their argument was precisely that these ads will reach those rich people who normally pay extra to avoid getting spammed with ads. Or going with your executive assistant example, there are situations where it makes sense to bribe them to get access to you and/or your data. E.g. "evil maid attack".
I think this is a pretty different scenario. Here the user and the news website are talking directly to each other, but then the user is making a choice around what to do with the content the news website send to them. With AI agents, there is a company inserting themselves between the user and the news website and acting as a middleman.
It seems reasonable to me that the news website might say they only want to deal with users and not middlemen.