In many ways what is going on with Perplexity is reminiscent of the earlier 2000s battles between the p2p music sharing services like Napster and the music industry. Then we had wildly popular services (p2p) where most of the content was being provided illegally without payment to the IP owners.
Which makes it particularly interesting now that Apple is being linked with Perplexity. Because in large part p2p music services were effectively consigned to history by Apple (primarily) negotiating with the music industry so that it could provide easy, seamless purchase and playback of legal music for their shiny new (at the time) mass-market Apple iPod devices: it then turning out that most users are happy to pay for content if it is not too expensive and is very convenient.
Given Apple’s existing relationships with publishers through its music, movies, books, and news services, it’s not hard to imagine them attempting a similar play now.
Which makes it particularly interesting now that Apple is being linked with Perplexity. Because in large part p2p music services were effectively consigned to history by Apple (primarily) negotiating with the music industry so that it could provide easy, seamless purchase and playback of legal music for their shiny new (at the time) mass-market Apple iPod devices: it then turning out that most users are happy to pay for content if it is not too expensive and is very convenient.
Given Apple’s existing relationships with publishers through its music, movies, books, and news services, it’s not hard to imagine them attempting a similar play now.