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Availability heuristic.

If you read "changes in personality" listed as a very rare side effect on the drug's sheet (which yes, you should read once when you start taking the drug), you can evaluate it, maybe make a mental note etc.

But if you make (or share) a bbc article on a particularly rare side effect, completely out of context, you're privileging the hypothesis. Why this particular side effects should be brought up for consideration? Other than in sounds weird and gets clicks.





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