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> The endless game of catching people's attention. Focus on actual value creation? Nah, let's just mind-hack everyone into buying the product.

If people subscribe or follow it’s because they found some value in the content.

Developers often start with the “if you build it, they will come” mindset. They might get lucky with some early leads that make it feel like it’s working.

But marketing works. It’s not “mind hacks” it’s getting your product out there in front of potential customers. The people seeing your content aren’t hypnotized into clicking.





In my experience people subscribe and follow easy to digest content that makes them feel productive for consuming it.



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