> pricing strategy, distribution, understanding your sales channels and building relationships with your key customers for example
Pricing can definitely be marketing and is crucial to the company. The rest sounds more like operations and customer relations to me.
Otherwise I agree bullshitting can be interesting and analytical, when looking at a full campaign promoting a life style or solely aimed at imprinting the brand, it's full on the fuzzy side but it is all extremely thought out, and grounded in relatively solid research when it comes to the bigger players.
> The rest sounds more like operations and customer relations to me.
Marketing is not advertisement.
It definitely has a significant overlap with operations. I mean it’s in the name really: it’s about how you go to the market.
Every time someone wonders if they would make more by going for a subscription or a lump sum payment and how they should structure their pricing tiers and what should be put in them, they are unknowingly doing marketing.
Pricing can definitely be marketing and is crucial to the company. The rest sounds more like operations and customer relations to me.
Otherwise I agree bullshitting can be interesting and analytical, when looking at a full campaign promoting a life style or solely aimed at imprinting the brand, it's full on the fuzzy side but it is all extremely thought out, and grounded in relatively solid research when it comes to the bigger players.