Yeah, I think it's great that there are ARD formats and you can access bytes via low level s3 like protocol. This enables interesting tools like DuckDB which can abstract away some stuff, and be fastish and "serverless". However, clearly there is also some kind of marketing hype train and jargon built around it, and it seems like a concerted movement to displace some other "boring" and "uncool" products and technologies. I actually think it's great to displace proprietary services with open formats and protocols. I hope it takes out "data lakes" and co, but I'd love to keep MVC and not invent completely new terms, APIs and ORMs, for things that have been working fine, for a long time.