Jan Schmiedgen

innovation design thinking design marketing corporate culture branding organisational culture markenentwicklung brand consulting webdesign corporate identity case study ci case studies markenberatung oi interfacedesign corporate design brand development cd brand planning portfolio service design business model service innovation innovation management change management user value s-d logic business model design business design business model innovation perceived user value value customer value user experience total customer experience value theory user experience design management innovation capabilities value proposition npd strategy osterwalder ecosystem business ecosystem value creation reduce waste globalwasteidea repurpose user research startup repair reuse zero waste trash gwi recovery divergent thinking business exploration business anthropology trade offs prototyping extreme user constraints ontologie research geschftsmodell taxonomy taxonomie ontology design methods professional training bmgen adoption organizational change leadership diffusion study solar solar energy mobisol lean startup s-d logik service-dominante logik service logik wertschöpfung wert wertangebot co-creation tauschwert gebrauchswert produktmanagement digitalisierung cultural transformation culture hacking design intervention reengineering recycling environment health upcycling disposal globalwasteideas cradle to cradle resource efficiency pollution consulting brand building markeninszenierung holistic branding organization design design theory complex service systems uxd ux service science value management design management service engineering business model canvas consumer value bootcamp change