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Windows 10 technical preview - design and news
Ricardo Guerra 
Gerente de Projetos 
Professor universitário 
MTAC-Microsoft Technical 
Audience Contribuitor 
www.about.me/ricardoguerra 
ricardoguerra@outlook.com
Ricardo Guerra 
Também já atuou/atua como… 
Desde 1994 no Mercado de TI 
Programador, Analista, Professor e 
Gerente 
Microsoft Student Partner Lead 
Microsoft Student Partner Mentor 
Microsoft MVP – Visual Basic 
User group lead – Code4All 
Coordenador da INETA 
Colaborador do Microsoft Channel 8 
Microsoft Certified Professional 
Microsoft Windows Vista Official Speaker 
Microsoft Windows 7 Official Beta Tester 
Palestrante Oficial Microsoft
Um novo momento para Microsoft
Windows Media Center 
Microsoft Zune 
Iniciativa do Windows Phone 7 
Windows 8 
Ajuste da mira com Windows 8.1 
Xbox One 
Windows Phone 8.1 
Windows 10
Windows 10 technical preview - design and news
Metro, a mudança pelo projeto de mobilidade.
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Modern UI 
Um inspiração
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Modern UI 
Interfaces modernas, 
para conteúdo digital pessoal, 
relevante e conectado.
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
P 4 
Princípios 
Personalidade 
Padrões 
Plataforma
Uma UX para Windows...
Uma UX para Windows...
Uma UX para Windows... 
... em um conjunto de princípios de design 
permitindo que a verdadeira personalidade,
Uma UX para Windows... 
... em um conjunto de princípios de design. 
permitindo que a verdadeira personalidade, 
articulada em torno de padrões eficazes,
Uma UX para Windows... 
... em um conjunto de princípios de design. 
permitindo que a verdadeira personalidade, 
articulada em torno de padrões eficazes, 
construído sobre uma plataforma comum.
Uma UX para Windows... 
... em um conjunto de princípiosde design. 
permitindo que a verdadeira personalidade, 
articulada em torno de padrões eficazes, 
construído sobre uma plataforma comum.
P
Windows 10 technical preview - design and news
Fazer mais com menos
Famosa frase de 
Dieter Rams, 
designer-chefe da 
Braun, um estudante 
da escola Bauhaus.
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Seja fuido e dinâmico
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Ajuste os detalhes
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
On le livre?
O título e o corpo ainda não 
estão totalmente alinhados 
Os botões devem ser 
centralizados horizontalmente. 
Utilize Segoe UI Semilight, não Segoe UI 
Semibold 
Atenção para os alinhamentos nos 
botões e controles! 
Muitas palavras, pode ser simplificado?
Windows 10 technical preview - design and news
P
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Topologia de tipografia
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
P
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
P
Windows 10 technical preview - design and news
Windows 10 
Style apps 
XAML HTML / CSS 
C C# 
JavaScript 
C++ 
VB 
Windows Core OS Services 
Communication 
& Data 
Application Model 
Devices & Printing 
WinRT APIs 
Graphics & Media 
HTML 
JavaScript 
C 
C++ 
C# 
VB 
Desktop apps 
Win32 
.NET 
/ SL 
Internet 
Explorer 
System Services View Model 
Controller Core
Compilando aplicativos universais do Windows 
para todos os dispositivos do Windows
Windows 10 technical preview - design and news
P 4 
Princípios 
Personalidade 
Padrões 
Plataforma
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Novidades 
• Menu iniciar 
• Apps que rodam em janela 
• Melhorias na função de snap 
• Novo botão de tarefas 
• Alternando entre tarefas 
• Múltiplos desktops 
• Suporte a resolução de 8k 
• Windows feedback 
• Central de notificações 
• Desenvolvimento aberto e colaborativo
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
Novo menu iniciar
Novo menu iniciar
Novo menu iniciar
Windows 10 technical preview - design and news
Apps que rodam em janelas
Apps que rodam em janelas
Apps que rodam em janelas
Windows 10 technical preview - design and news
Melhorias na função de snap
Melhorias na função de snap
Melhorias na função de snap
Windows 10 technical preview - design and news
Novo botão de tarefas
Novo botão de tarefas
Windows 10 technical preview - design and news
Alternando entre tarefas
Windows 10 technical preview - design and news
Múltiplos desktops
Múltiplos desktops
Múltiplos desktops
Windows 10 technical preview - design and news
Windows feedback
Windows feedback
Windows feedback
Windows 10 technical preview - design and news
Quando o Windows 10 Preview expira? 
Dia 15 de Abril de 2015. Depois disso o desktop 
ficará com fundo preto, aparecerá uma 
mensagem informando que ele não é legítimo, 
e ele reiniciará a cada hora.
Ele pode ser instalado em tablets? 
Isso não é recomendado! Este build é focado para 
testes em PCs e diversas funções específicas para 
tablets ainda não foram habilitadas. Você poderá 
ter problemas de funcionalidade e drivers caso 
instale em tablets. Até mesmo para PC é preciso 
tomar cuidado, pois a Microsoft sugere que você 
não instale essa versão em um computador de 
produção
Ele terá versão para ARM? 
Sim, em 2015.
Posso fazer upgrade direto do Windows 
XP, Vista, Windows 7 ou Windows 8? 
Você não poderá fazer upgrade do Windows 
XP nem do Windows Vista (nestes casos você 
precisará instalar o Windows 10 “do zero”), mas 
poderá fazer upgrade do Windows 7 e 
Windows 8.x para o Windows 10.
Qual é o requisito mínimo para 
instalar o Windows 10? 
Processador com no mínimo 1GHz, 16GB de 
espaço em disco, 1GB de memória RAM (32- 
bits) ou 2GB de memória RAM (64-bits), placa 
de vídeo com suporte a DirectX9 e, 
preferencialmente, tela com resolução mínima 
de 1024×768 pixels.
Ele será gratuito para usuários do 
Windows 8 e 8.1? 
Provavelmente, da mesma maneira que o 
Windows 8.1 é gratuito para usuários do 
Windows 8.
Todas as aplicações do Windows 7 e 
Windows 8 funcionarão nele? 
Em geral sim, exceto aplicações que acessam 
áreas importantes do sistema operacional, 
como antivírus: nesse caso a desenvolvedora 
do antivírus deve disponibilizar uma versão 
compatível com o Windows 10.
Aonde eu obtenho a chave de ativação ? 
Essa versão do Windows 10 Preview não 
precisa ser ativado e você não precisa ter 
nenhuma outra versão do Windows para usá-lo. 
Caso haja necessidade de ativá-lo (em 
casos de recuperação de imagem), há uma 
chave de ativação fixa fornecida pela Microsoft: 
NKJFK-GPHP7-G8C3J-P6JXR-HQRJR
Quando a Microsoft lançará 
atualizações para ele? 
Frequentemente. Além disso, você poderá 
baixar novas versões de teste do Windows 10 
bastando participar do Windows Insider 
Program https://insider.windows.com/
Porque ele não se chamou Windows 9?
Windows 10 technical preview - design and news
Windows 10 technical preview - design and news
www.baboo.com.br 
http://dev.windows.com
Windows 10 technical preview - design and news
Ricardo Guerra 
www.about.me/ricardoguerra 
ricardoguerra@outlook.com

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Windows 10 technical preview - design and news

  • 2. Ricardo Guerra Gerente de Projetos Professor universitário MTAC-Microsoft Technical Audience Contribuitor www.about.me/ricardoguerra ricardoguerra@outlook.com
  • 3. Ricardo Guerra Também já atuou/atua como… Desde 1994 no Mercado de TI Programador, Analista, Professor e Gerente Microsoft Student Partner Lead Microsoft Student Partner Mentor Microsoft MVP – Visual Basic User group lead – Code4All Coordenador da INETA Colaborador do Microsoft Channel 8 Microsoft Certified Professional Microsoft Windows Vista Official Speaker Microsoft Windows 7 Official Beta Tester Palestrante Oficial Microsoft
  • 4. Um novo momento para Microsoft
  • 5. Windows Media Center Microsoft Zune Iniciativa do Windows Phone 7 Windows 8 Ajuste da mira com Windows 8.1 Xbox One Windows Phone 8.1 Windows 10
  • 7. Metro, a mudança pelo projeto de mobilidade.
  • 13. Modern UI Um inspiração
  • 19. Modern UI Interfaces modernas, para conteúdo digital pessoal, relevante e conectado.
  • 24. P 4 Princípios Personalidade Padrões Plataforma
  • 25. Uma UX para Windows...
  • 26. Uma UX para Windows...
  • 27. Uma UX para Windows... ... em um conjunto de princípios de design permitindo que a verdadeira personalidade,
  • 28. Uma UX para Windows... ... em um conjunto de princípios de design. permitindo que a verdadeira personalidade, articulada em torno de padrões eficazes,
  • 29. Uma UX para Windows... ... em um conjunto de princípios de design. permitindo que a verdadeira personalidade, articulada em torno de padrões eficazes, construído sobre uma plataforma comum.
  • 30. Uma UX para Windows... ... em um conjunto de princípiosde design. permitindo que a verdadeira personalidade, articulada em torno de padrões eficazes, construído sobre uma plataforma comum.
  • 31. P
  • 33. Fazer mais com menos
  • 34. Famosa frase de Dieter Rams, designer-chefe da Braun, um estudante da escola Bauhaus.
  • 43. Seja fuido e dinâmico
  • 55. O título e o corpo ainda não estão totalmente alinhados Os botões devem ser centralizados horizontalmente. Utilize Segoe UI Semilight, não Segoe UI Semibold Atenção para os alinhamentos nos botões e controles! Muitas palavras, pode ser simplificado?
  • 57. P
  • 70. P
  • 74. P
  • 76. Windows 10 Style apps XAML HTML / CSS C C# JavaScript C++ VB Windows Core OS Services Communication & Data Application Model Devices & Printing WinRT APIs Graphics & Media HTML JavaScript C C++ C# VB Desktop apps Win32 .NET / SL Internet Explorer System Services View Model Controller Core
  • 77. Compilando aplicativos universais do Windows para todos os dispositivos do Windows
  • 79. P 4 Princípios Personalidade Padrões Plataforma
  • 82. Novidades • Menu iniciar • Apps que rodam em janela • Melhorias na função de snap • Novo botão de tarefas • Alternando entre tarefas • Múltiplos desktops • Suporte a resolução de 8k • Windows feedback • Central de notificações • Desenvolvimento aberto e colaborativo
  • 91. Apps que rodam em janelas
  • 92. Apps que rodam em janelas
  • 93. Apps que rodam em janelas
  • 99. Novo botão de tarefas
  • 100. Novo botão de tarefas
  • 112. Quando o Windows 10 Preview expira? Dia 15 de Abril de 2015. Depois disso o desktop ficará com fundo preto, aparecerá uma mensagem informando que ele não é legítimo, e ele reiniciará a cada hora.
  • 113. Ele pode ser instalado em tablets? Isso não é recomendado! Este build é focado para testes em PCs e diversas funções específicas para tablets ainda não foram habilitadas. Você poderá ter problemas de funcionalidade e drivers caso instale em tablets. Até mesmo para PC é preciso tomar cuidado, pois a Microsoft sugere que você não instale essa versão em um computador de produção
  • 114. Ele terá versão para ARM? Sim, em 2015.
  • 115. Posso fazer upgrade direto do Windows XP, Vista, Windows 7 ou Windows 8? Você não poderá fazer upgrade do Windows XP nem do Windows Vista (nestes casos você precisará instalar o Windows 10 “do zero”), mas poderá fazer upgrade do Windows 7 e Windows 8.x para o Windows 10.
  • 116. Qual é o requisito mínimo para instalar o Windows 10? Processador com no mínimo 1GHz, 16GB de espaço em disco, 1GB de memória RAM (32- bits) ou 2GB de memória RAM (64-bits), placa de vídeo com suporte a DirectX9 e, preferencialmente, tela com resolução mínima de 1024×768 pixels.
  • 117. Ele será gratuito para usuários do Windows 8 e 8.1? Provavelmente, da mesma maneira que o Windows 8.1 é gratuito para usuários do Windows 8.
  • 118. Todas as aplicações do Windows 7 e Windows 8 funcionarão nele? Em geral sim, exceto aplicações que acessam áreas importantes do sistema operacional, como antivírus: nesse caso a desenvolvedora do antivírus deve disponibilizar uma versão compatível com o Windows 10.
  • 119. Aonde eu obtenho a chave de ativação ? Essa versão do Windows 10 Preview não precisa ser ativado e você não precisa ter nenhuma outra versão do Windows para usá-lo. Caso haja necessidade de ativá-lo (em casos de recuperação de imagem), há uma chave de ativação fixa fornecida pela Microsoft: NKJFK-GPHP7-G8C3J-P6JXR-HQRJR
  • 120. Quando a Microsoft lançará atualizações para ele? Frequentemente. Além disso, você poderá baixar novas versões de teste do Windows 10 bastando participar do Windows Insider Program https://insider.windows.com/
  • 121. Porque ele não se chamou Windows 9?
  • 126. Ricardo Guerra www.about.me/ricardoguerra ricardoguerra@outlook.com

Notas do Editor

  • #9: Construire un ensemble logiciel et solutionnel qui soit cohérent, rationnel, volontariste, authentique et franc. Prévoir des paradigmes modulaires, industrialisables, reproductibles et culturellement intégrés. Faire entrer Microsoft dans un statut intemporel et permanent.
  • #17: The use of a grid in the Metro design language goes back to its inspiration from Swiss graphics design, particularly as applied in transportation systems – on signage and maps. The focus is on cleanliness, readability and alignment so that content pops for easy and direct consumption.
  • #21: Our first step in building Metro, was to look not at phones, or computers, but to step back and look at how users navigate information in their every day activities, our team had the inspiration of transportation graphics, where it’s a common design language that millions of people use everyday to find their way, be it at Narita or JFK or the London Underground, Transportation graphics use of universal icons, clean consistent typography and graphic elements, with strong bold colors was the foundation for Metro
  • #23: .
  • #27: Key Messages: Personality Patterns Principles Platform   Script: When we talk about designing Windows Store app for Windows 8.1, there are concepts we had in mind that guided us in the design of the Windows user experience itself that you can use in the design of your own app. This can best be summed up as the “4 P’s” of Windows Store app design. They are: Personality Patterns Principles Platform Transition: Transition to the next slide.
  • #28:   Script: First, Windows has a visual and interactive design personality that you see when pixels, shapes, colors, animations come together to form the look and feel of Windows. We feel really good about this personality being unique and distinct to Windows. Understanding this personality is a design opportunity for your app to feel like it’s part of the users Windows experience, but it’s also just the starting point for you to create a personality that’s distinct to your app and your brand. It’s key to understand this personality so you know how/where to build on it to create the right personality for your app. But, how do you achieve that personality? We took a lot of time and effort to get it right for Windows and to craft it into Windows 8.1… Transition: Transition to the next slide.
  • #29:   Script: First, Windows has a visual and interactive design personality that you see when pixels, shapes, colors, animations come together to form the look and feel of Windows. We feel really good about this personality being unique and distinct to Windows. Understanding this personality is a design opportunity for your app to feel like it’s part of the users Windows experience, but it’s also just the starting point for you to create a personality that’s distinct to your app and your brand. It’s key to understand this personality so you know how/where to build on it to create the right personality for your app. But, how do you achieve that personality? We took a lot of time and effort to get it right for Windows and to craft it into Windows 8.1… Transition: Transition to the next slide.
  • #30: Script: First, Windows has a visual and interactive design personality that you see when pixels, shapes, colors, animations come together to form the look and feel of Windows. We feel really good about this personality being unique and distinct to Windows. Understanding this personality is a design opportunity for your app to feel like it’s part of the users Windows experience, but it’s also just the starting point for you to create a personality that’s distinct to your app and your brand. It’s key to understand this personality so you know how/where to build on it to create the right personality for your app. But, how do you achieve that personality? We took a lot of time and effort to get it right for Windows and to craft it into Windows 8.1… Transition: Transition to the next slide.
  • #31: Script: First, Windows has a visual and interactive design personality that you see when pixels, shapes, colors, animations come together to form the look and feel of Windows. We feel really good about this personality being unique and distinct to Windows. Understanding this personality is a design opportunity for your app to feel like it’s part of the users Windows experience, but it’s also just the starting point for you to create a personality that’s distinct to your app and your brand. It’s key to understand this personality so you know how/where to build on it to create the right personality for your app. But, how do you achieve that personality? We took a lot of time and effort to get it right for Windows and to craft it into Windows 8.1… Transition: Transition to the next slide.
  • #32:   Script: First, Windows has a visual and interactive design personality that you see when pixels, shapes, colors, animations come together to form the look and feel of Windows. We feel really good about this personality being unique and distinct to Windows. Understanding this personality is a design opportunity for your app to feel like it’s part of the users Windows experience, but it’s also just the starting point for you to create a personality that’s distinct to your app and your brand. It’s key to understand this personality so you know how/where to build on it to create the right personality for your app. But, how do you achieve that personality? We took a lot of time and effort to get it right for Windows and to craft it into Windows 8.1… Transition: Transition to the next slide.
  • #33:   Script: First, Windows has a visual and interactive design personality that you see when pixels, shapes, colors, animations come together to form the look and feel of Windows. We feel really good about this personality being unique and distinct to Windows. Understanding this personality is a design opportunity for your app to feel like it’s part of the users Windows experience, but it’s also just the starting point for you to create a personality that’s distinct to your app and your brand. It’s key to understand this personality so you know how/where to build on it to create the right personality for your app. But, how do you achieve that personality? We took a lot of time and effort to get it right for Windows and to craft it into Windows 8.1… Transition: Transition to the next slide.
  • #35: Script: Windows is grounded in a set of design principles. These design principles are a key aspect of the Microsoft Design Language, the design language we use company wide to provide harmony between our products and the experiences they provide. Harmony, but not sameness. Each implementation of these principles is specific to the user experience that’s being designed. These principles provide the roots of what we do so Windows, Windows Phone and Xbox experiences, and the apps that run on those experiences, are both familiar and approachable to users while providing the best possible experience, tailored specifically for that device or context. What does that mean to you as the designer of Windows Store apps? By understanding these principles, you’ll understand the basis of the decisions we made in designing Windows and the Windows Store app experience. This can be a valuable tool for you when you apply your design principles and brand, what makes up the basis of your designs, and apply them to Windows and your Windows Store app design. Your app will be the best of what makes you and your app unique, but it will feel natural and familiar to Windows users. Transition: Transition to the next slide.
  • #53:   Script: The first is pride in craftsmanship. We engineered Windows and our Windows Store apps to be complete, thorough and polished at every stage. We sweat the details. For example, on the design team, when we design a dialog, we create pixel perfect “red-lines” of the dialog in every window size to make sure it’s beautiful and functional, then we work with the development team tto make sure it’s implemented as spec’d.
  • #54:   Script: The first is pride in craftsmanship. We engineered Windows and our Windows Store apps to be complete, thorough and polished at every stage. We sweat the details. For example, on the design team, when we design a dialog, we create pixel perfect “red-lines” of the dialog in every window size to make sure it’s beautiful and functional, then we work with the development team tto make sure it’s implemented as spec’d.
  • #55:   Script: The first is pride in craftsmanship. We engineered Windows and our Windows Store apps to be complete, thorough and polished at every stage. We sweat the details. For example, on the design team, when we design a dialog, we create pixel perfect “red-lines” of the dialog in every window size to make sure it’s beautiful and functional, then we work with the development team tto make sure it’s implemented as spec’d.
  • #56:   Script: The first is pride in craftsmanship. We engineered Windows and our Windows Store apps to be complete, thorough and polished at every stage. We sweat the details. For example, on the design team, when we design a dialog, we create pixel perfect “red-lines” of the dialog in every window size to make sure it’s beautiful and functional, then we work with the development team tto make sure it’s implemented as spec’d.
  • #57:   Script: The first is pride in craftsmanship. We engineered Windows and our Windows Store apps to be complete, thorough and polished at every stage. We sweat the details. For example, on the design team, when we design a dialog, we create pixel perfect “red-lines” of the dialog in every window size to make sure it’s beautiful and functional, then we work with the development team tto make sure it’s implemented as spec’d.
  • #58:   Script: The first is pride in craftsmanship. We engineered Windows and our Windows Store apps to be complete, thorough and polished at every stage. We sweat the details. For example, on the design team, when we design a dialog, we create pixel perfect “red-lines” of the dialog in every window size to make sure it’s beautiful and functional, then we work with the development team tto make sure it’s implemented as spec’d.
  • #59: Estimated Time: 1 minutes. Key Messages: Bullet 1. Bullet 2. Bullet 3.   Script: Here’s another example of a dialog in an early build. Should we ship this? No. Transition: Transition to the next slide.
  • #60: Estimated Time: 1 minutes. Key Messages: Bullet 1. Bullet 2. Bullet 3.   Script: Looking at this design there are a number of improvements to the composition, type and implementation of this dialog to get the right level of quality. A fit and finish review by the design team would have lots of feedback on how this dialog could be improved. Transition: Transition to the next slide.
  • #63: Estimated Time: 2 minutes. Key Messages: Bullet 1. Bullet 2. Bullet 3.   Script: In Windows 8.1, we made the visual language even richer. We looked at how we could evolve the personality forward and talked to engineering to make sure that that evolution was built into the platform. We did this so you would have the opportunity as an app designer and publisher to push the boundaries even further. Let’s talk about each of these 4 elements of the Windows personality, including: Composition. Typography. Color. Motion. Transition: Transition to the next slide.
  • #64: The compositional layout of your app is an essential design element. The layout can create a hierarchy, organize your content, and create compelling and visually rich experiences. Structure your pages to reflect the key user scenarios of your app.
  • #65: Units help in scaling across DPI   Script: In composition design of Windows Store apps, we start with the grid. This is the same grid you’re used to using in the design of print, web or other app experiences. We start with a grid that has 20px units and 5px sub units. 20px units are important to provide pixel scaling across all of the different devices and screens supported by Windows 8.1. More on that in a moment. Here are two app examples of app compositions from Windows 8.1, the Start screen and the Windows Store landing page. .
  • #66:   Windows Store apps also have a consistent application of the grid throughout the app to provide a structure and a sense of quality. In the examples above, you can see how the silhouette of each app is applied to provide a header, margin and content area consistently from page to page. When designing your app, you’ll apply the grid to the composition of your UI and apply it consistently across pages to create a silhouette unique to your app. Transition: Transition to the next slide.
  • #67:   Windows Store apps also have a consistent application of the grid throughout the app to provide a structure and a sense of quality. In the examples above, you can see how the silhouette of each app is applied to provide a header, margin and content area consistently from page to page. When designing your app, you’ll apply the grid to the composition of your UI and apply it consistently across pages to create a silhouette unique to your app. Transition: Transition to the next slide.
  • #68:   Windows Store apps also have a consistent application of the grid throughout the app to provide a structure and a sense of quality. In the examples above, you can see how the silhouette of each app is applied to provide a header, margin and content area consistently from page to page. When designing your app, you’ll apply the grid to the composition of your UI and apply it consistently across pages to create a silhouette unique to your app. Transition: Transition to the next slide.
  • #69: Estimated Time: 2 minutes. Key Messages: Bullet 1. Bullet 2. Bullet 3.   Script: Typography plays an important role in Windows and the Windows visual language. In many apps, much of the content is text, so it’s important that typography to be well designed and rendered cleanly and crisply on the UI. Again, when designing Windows, we were inspired by bold, beautiful graphical use of type. In these examples, you’ll see type as a strong expression of brand. Transition: Transition to the next slide.  
  • #70: Estimated Time: XX minutes. Key Messages: Bullet 1. Bullet 2. Bullet 3.   Script: In Windows we use a type ramp with sizes that properly align to the grid, again to aid in pixel scaling to different screen DPI on different devices. The type ramp you see here is the base type ramp that we ship in the templates and default style sheets we ship with the platform. You can use this type ramp out of the box or use it as the starting point of your own type ramp that expresses your brand and the personality of your app. Whether you use this type ramp or your own, use a consistent subset of font sizes and weights to communicate structure to the information in your app. Use graphic type to create visual interest, but consider how graphical type can affect readability. Transition: Transition to the next slide.  
  • #71:   Script: Here is a good example of what good type design can do to improve the UI of your app. In this early design of a SkyDrive dialog box, everything is treated the same at a glance, so it’s hard to distinguish what is the most important information here. Transition: Transition to the next slide.  
  • #72:   Script: Here is the redesign, focusing composition and typography. By using the type ramp, the information in the dialog has a hierarchy, with the most important information standing out. Also note that negative space also helped the composition to help the user understand the goal of the dialog. Transition: Transition to the next slide.  
  • #73: Estimated Time: 3 minutes. Key Messages: Bullet 1. Bullet 2. Bullet 3.   Script: Next, let’s consider the impact of color on personality. In Windows, color is rich saturated and vibrant to make for a beautiful digital experience. We use mostly flat applications of color, but if you look at these examples, you can see that event flat colors can be exciting and dynamic. We use techniques such as transparency, layering and blending to create motion and depth. When you design the personality of your app, there are most likely colors that will reflect your brand and the personality of your app. Optimize your use of color for digital experiences and build a pallet of colors that reinforce what you app is great at. Transition: Transition to the next slide.  
  • #74:   Script: Motion brings experiences to life. We’ve built animation into Windows to add motion and make Windows feel fast and fluid. We’ve also built animation into the UI controls so you’ll be able to get that same fast and fluid motion in the apps you build. But, motion can also communicate something about your app as we’ll see in this example. Here an example of a ListView control (used to show lists of content item in a list or grid). The ListView has content entrance, leave, add, delete animations built in. On the left you’ll see an example of content entrance animation. Note the animation shows the content from top to bottom, left to right, communicating that there is more content to the right. On the right you see an animation for drag and drop, that clearly communicates to the user the result of their action. But again, this is just a start… The UI controls built into the platform have the base Windows personality animation built in. You also have the ability to use the Animation Library to build these animations into your custom controls. Taking it even further, you can use CSS3 animations and XAML storyboards to create custom motion experiences to convey the personality of your app in a way that totally unique. Transition: Transition to the next slide.  
  • #76:   Script: Since the beginning of Windows 8, we’ve talked about the importance of patterns. Patterns allow users to learn something once and apply it again and again in their use of Windows app. It makes apps familiar so users can focus on the unique. As a designer, you can leverage these patterns and their support in the platform to solve common problems in a common way, allowing you to focus more effort on the uncommon problems that you want to solve in your design. Let’s look at some examples: UI Controls – Buttons, progress bars, sliders, the essential UI widgets for creating UI. Navigation – How users get around in apps to discover what makes the app great in a simple and intuitive way. Commanding – How users perform actions in apps, like direct manipulation or the app bar pattern. Presenting Data – Lists and grids of data, semantic zoom. Touch – How a universal touch language can be applied to apps so all users know how to use touch in all apps. Transition: Transition to the next slide.  
  • #77:   Script: When we released UI controls in the platform that implemented the Windows personality and patterns. All of these controls are, of course, available in Windows 8.1. In some cases we have new controls to support patterns that are new in Windows 8.1, so some cases we’ve updated existing controls.  
  • #78: Estimated Time: XX minutes. Key Messages: Bullet 1. Bullet 2. Bullet 3.   Script: There are three areas within the Navigation patterns that we’ve built upon in Windows 8.1. Hub – This is the front page of your app. It’s a place to make a big, bold, dynamic statement about your app, your content and your scenarios. Navigation Bar – A commanding surface that you can leverage in your apps to allow users to navigate quickly from section to section in a familiar way while letting you create a custom navigation experience that’s tailored to your app. In-App Search – Browsing is the primary way users discover in your app and search is a very close second. The search pattern and a great search experience in your app will help users find what they are looking for quickly and efficiently so they can become immersed in what your app is great at. Transition: Transition to the next slide.  
  • #84: Key Messages: Personality Patterns Principles Platform   Script: When we talk about designing Windows Store app for Windows 8.1, there are concepts we had in mind that guided us in the design of the Windows user experience itself that you can use in the design of your own app. This can best be summed up as the “4 P’s” of Windows Store app design. They are: Personality Patterns Principles Platform Transition: Transition to the next slide.