Flower

Explore flower.se/insights – Groundbreaking updates, visionary ideas and inspiring stories from the ever-changing energy sector 💡 Via the Insights section at flower.se, gain access to the latest news, interviews, case-studies, research papers and much more from Flower’s energizing journey towards the energy system of tomorrow. #Energy #FlowerInsights #ThoughtLeadership

The era of the #HolisticOptimizer has begun.  In the latest issue of #EnergizingTomorrow, we uncover the recent insights on: 💡 How to efficiently benchmark between optimizers 💡 The future potential of mFRR 💡 How one wind farm became uniquely free from imbalance costs and more... Subscribe to stay up to date with the latest industry updates, visionary ideas and inspiring stories that push the #energytransition forward.

Remember the old Wall Street trading rooms? Stressed traders with telephones in hand, scanning long sheets of paper for clues on whether to buy or sell a stock. #Energytrading was once stuck in a similar, manual era: 🛑 Static, pre-determined bids.  🛑 No real-time price forecasts.  🛑 Markets dominated by a few large utilities. But things have changed. A more volatile energy system – combined with #AI and #machinelearning – has raised the bar. ⚡ That earlier generation of energy trading is now past its date, and advanced optimization is becoming the new normal. This shift has given rise to a range of optimizers, who may appear similar at first glance – but differ greatly in their ability to deliver long-term, competitive returns. At the leading edge stand what Flower defines as #HolisticOptimizers: a new category set to shape the future of energy optimization. 🔗 Discover more in the latest #FlowerInsights article: https://lnkd.in/duhfwBPN

A wind farm in Sweden just became part of energy history. SEB Nordic Energy's portfolio company Locus Energy has become free from imbalance costs for its 30 MW wind farm in northern Sweden, with the risk uniquely transferred to a third party flexibility actor: Flower. While still in its early phase, this pioneering strategic move offers a clear glimpse into the future: Flower, with its large, diverse portfolio and highly advanced optimization platform that smooths out volatility risks, is setting the tone for a transformative change in the wind industry. The key opportunities? ✅ Long-term, stable revenue. ✅ Minimized risks. ✅ Greater bankability for future projects. ➡️ Solid wins the sector now urgently needs. We're now taking our first steps. Next up: Scaling wide across Sweden. 🔗 Discover how we do it, and how to make imbalance costs part of yesterday’s concerns: flower.se/wind-power More updates to come. 

Our lobby just got a fresh upgrade. Introducing: The Flower Shop

A season of global impact begins. Flower continues to shape the conversation around #energy, #climate, and #tech on some of the world's most influential stages. This fall, find us at: 27-28 Aug | TechBBQ | Copenhagen 🇩🇰 9-11 Sep | Global Infrastructure Initiative Summit (GII) | Los Angeles 🇺🇸 23-25 Sep | New York Climate Week | New York 🇺🇸 29 Sep-1 Oct | Bits & Pretzels Founders Festival | Munich 🇩🇪 8-9 Oct | Sifted Summit | London 🇬🇧 10-21 Nov | United Nations Climate Change Conference #COP30 | Belém 🇧🇷 More to come. Stay tuned.

Moving the needle in the energy system, one transformative partnership at a time ⚡ From trailblazing BESS optimization to the starting line of flexibility – read up on some of Flower's most groundbreaking #FlowerInsights case stories: 🔋 Ellevio Energy Solutions: How a pioneering BESS helped transform the Swedish energy landscape 🚗 Monta: How EV chargers helped spark a flexibility revolution 👷 Kungälvs kommun: A municipality’s path to energy innovation leadership and more… 🔗 Explore now at: flower.se/insights

Scaling wind and solar was phase one.  Now, it’s all about managing them intelligently. The energy transition is entering a new critical phase: one where value depends not just on volume, but on timing. Previous PPA models exposed companies to volatile prices, locked them into expensive contracts, or left renewable energy producers vulnerable to the risks of the wind not blowing or the sun not shining. ⚡ Flower’s Green Baseload changes that. We’ve built a comprehensive system where Flower, as arguably the first actor in the world, takes on these risks, optimizing across markets and technologies – so our clients don’t have to. No more hedging between departments. No more price spikes derailing forecasts. Just reliable, low-cost, long-term energy from 100% renewable sources. 🧠 Complex under the hood ✅ Simple, affordable, and low-risk for the customer We’re now in active conversations with some of Sweden’s largest companies to bring this model to scale, and to unlock ripple effects within the entire energy system. 🔗 Want to know more? Explore now: https://lnkd.in/dujkvFvW

All eyes on the energy transition 🌎 Global outlets like BBC News, Forbes, and Bloomberg, along with leading Swedish voices like Dagens Industri, are all, with different perspectives, spotlighting the obvious: ⚡ A fundamental shift is needed – and fast. As the conversation deepens, Flower is becoming a natural go-to for insights on how to get it right. From press features to perspective pieces, we’ll keep you updated on what’s shaping the future of energy. 🔗 Follow #FlowerInsights for the latest – Link in comments.

The summer read: What inspired star investor Pär-Jörgen Pärson to join Flower’s board? Renowned for playing a key role in shaping success stories like Spotify, iZettle and Avito, and with decades of experience from the boards of countless market disrupting companies, the Northzone partner Pär-Jörgen Pärson is an invaluable member of Flower's board of directors. In the #FlowerInsights interview, he shares: 💡 What drew his interest to the #energy sector 💡 Why Flower stood out 💡 His #startup secret sauce 💡 The key to success in a booming industry 🔗 Read the story – Link in comments.