Everything Electric

POWERING FORWARD, DRIVING EVs! Electric Vehicles UK confirms new Chair (Dr. Andy Palmer CMG, FREng), new CEO (Tanya Sinclair), founding 'superpartners' (Octopus Energy & OVO), & 16 point programme of activities ahead of Labour Party (UK) conference launch. After a year of provisional activities, and a comprehensive consultation period with the whole EV industry, EVUK, an ‘industry-to-consumer accelerator’ - announces its leadership team and establishes itself formally as a membership organisation with the mission to 'drive demand' for battery EVs, employing its #CheaperBetterBatteryElectric strategy. Rather than lobby Government, or rely on taxpayer funding, EVUK is going to proactively initiate a 16-point EV industry-funded programme of activities, targeted at policymakers, press & potential purchasers alike, including: - An ‘economic value census’ of the UK’s EV industry to demonstrate its value - Support for consumer campaign to advertise key benefits of EVs to buyers - Year-round test drive database to enable end-users to try before they buy EVUK kicks off its campaign at the Labour Party Conference in Liverpool in September, an EV driver photocall at Everything Electric South in Farnborough in October, and a new event at LinkedIn in November entitled, ‘Everyone Electric’. Founder, Dan Caesar had this to say: “After 12 months of consulting with the EV industry in the UK, we can confirm that it is crying out for a seat around the policymaking table, as well as the opportunity to create a positive narrative around battery EVs, and to drive demand through marketing and test drives. That is what Electric Vehicles UK intends to deliver in the year ahead.” Chairperson, Dr Andy Palmer added: “The EV industry in the UK is at a crossroads. If it can convince policymakers, press and purchasers of the value that battery EVs offer for individuals, we can accelerate uptake of used and new EVs alike. Failure to capitalise on the economic and technological benefits of electrification of vehicles, and adjacent technologies, could hamstring us for decades.” CEO, Tanya Sinclair concluded: “Having spent over a decade in the sector, representing UK, US, and Asian-based companies, I recognise the globalised complexity of our industry's current challenges. This is why it's refreshing to take on the leadership of an organisation that’s focused on ‘driving demand’ and delivering tangible results for our industry as a whole and our partners in particular.” EVUK has received significant commitment from partners across the EV industry and will reveal its full list of partners in October. 3 OEM and 3 non-OEM ‘superpartners’ will join the board and work with EVUK to increase its impact over time. 2 of its non-OEM partners include Octopus Energy and OVO Energy, who have around 12 million UK customers combined . Listen to Dan Caesar explain more on the brand new Everything Electric Podcast with Imogen Bhogal: 🎙️https://lnkd.in/eBtPyD-K 🎧