Your mid-week News Briefing about #social, #digital and #AI for complex, regulated businesses. GREAT TAKES | 12-19 August 2025 .... FinTechs and Digital-only Banks Targeted as 'Money Mules': The Financial Conduct Authority reports a 23% surge in identified "money mules" in 2024—individuals recruited via social media to launder illicit funds. The Financial Times article quotes Royal United Services Institute data stating #FinTechs and digital #banks are particularly exposed to the risk of money mules, as they target UK's Faster Payment System and BaaS providers. Boutique Investment Bank Readies for Euro Tech M&A: Perella Weinberg bolsters its technology advisory team in anticipation of a boom in AI and fintech M&A deals in Europe, reports Financial News. Financial Times (Video Series) Agentic AI & #FutureofWork: The Working It editor Isabel Berwick explores how bots came for our workflows and drudgery, and what AI agents that make decisions and act alone on our behalf means for the future of work. ... 🟢 Integrated PR agency GT is your go-to for Social Media and Digital Marketing support. (Briefing created with the support of AI).
GT | Greentarget UK
Public Relations and Communications Services
London, England 762 followers
An intelligent integrated communications agency in the heart of the City of London.
About us
GT is an integrated corporate communications agency based in the heart of the City of London. Founded in 2006, we provide strategic corporate communications to some of the world’s most complex and sophisticated companies. With European market depth and global market breadth, GT serves clients ranging from multinationals and regional leaders to new market entrants expanding into different geographies. We are a multi-lingual team of 23 client-facing communications professionals serving Financial Services, Professional Services and GT Sage (our sector-agnostic, B2B2C division) clients. In 2019, GT was acquired by the Selbey Anderson Group, a marketing and communications group. This further broadened our offering to clients, with access to an even wider range of communication skills and industry expertise. In 2024, GT was ranked a 3rd fastest-growing agency in the UK by PR Week, and a Best Workplace in Advertising, Media and Marketing.
- Website
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http://www.greentarget.co.uk/
External link for GT | Greentarget UK
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2006
- Specialties
- press release, public relations, content strategy, media relations, social media strategy, financial services pr agency, professional services pr agency, b2b digital marketing agency, law firm pr agency, corporate communications, internal communications, linkedin campaigns, b2b social media marketing, financial services crisis pr, and financial services social media
Locations
Employees at GT | Greentarget UK
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Indre Hessant
Director at Greentarget UK
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Anna Lawlor
Director, Head of Digital & Social Media @GT | Greentarget UK ~Integrated Corporate Communications for Highly Regulated & Complex Businesses
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Antonia Garland
PR Director | GT Sage | Corporate Communications
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Tom Engleback
Director at Greentarget UK
Updates
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What's the most overlooked #marketing opportunity for #B2B businesses? Anna Lawlor, our Head of Digital and Social Media, spills the beans to The Drum's Margo Waldrop as part of their 'Judge of the Day' interview series. Read the full article: https://lnkd.in/dqVhCYtu
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Your mid-week News Briefing about #social, #digital and #AI for complex, regulated businesses. GREAT TAKES | 7-13 August 2025 UK Banks breach messaging app policies, Financial Conduct Authority finds: UK regulator, the FCA uncovered 178 internal policy breaches from 11 UK wholesale #banks involving encrypted messaging apps (such as WhatsApp, Signal Messenger) over the past year, reports Financial News. HM Revenue & Customs uses AI to 'spy' on social media posts, reports The Telegraph: UK Tax regulator HMRC confirmed for the first time that it uses AI and social listening to scan social media posts as part of #tax enforcement - such as flagging evidence of expensive holidays or spending beyond an individual's means. Some coverage noted this may raise concerns of AI/IT errors leading to higher risk of a Horizon/Post Office-type scandal in the future. UK law firms using AI-powered litigator to collect client debts: Garfield AI, the first law firm solely offering an AI litigation assistant to be authorised by the Solicitors Regulation Authority is principally being used by law firms themselves to recover debts owed by clients, reports Legal Futures. Law firms can track knock-on effects of contract changes: #LegalTech provider Definely launched 'Cascade', the first AI tool to track the ripple effects of changes across entire contracts, helping improve document quality, reduce risk, and streamline drafting and review workflows, reports LawNext. X's AI chatbot Grok to feature advertisements: Elon Musk announced plans to allow advertisers to pay to appear in recommendations made by the Grok chatbot, reports Financial Times. ... 🟢 Integrated PR agency GT is your go-to for Social Media and Digital Marketing support. (Briefing created with the support of AI).
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GT | Greentarget UK reposted this
The media landscape may be changing but I still relish a trip down Fleet Street Big thanks to Dan Tilbury and Grace Thomson for inviting Jeff Watt, me and the GT | Greentarget UK team along to BRG’s roof terrace for summer drinks overlooking the Thames yesterday!
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Are financial services firms at higher risk of AI-washing? Our Head of Digital and Social Media, Anna Lawlor shares her thoughts on a recent article in Financial News.
Director, Head of Digital & Social Media @GT | Greentarget UK ~Integrated Corporate Communications for Highly Regulated & Complex Businesses
After Green-washing (and Rainbow-washing and more) are we entering a new era of #FinancialServices using #AI-washing to attract clients? An interesting take from Joseph Simonian, Ph.D. for Financial News this week. He articulates what many of us have probably already started to experience; brands exhorting their AI capabilities in a way no human can determine the validity of. Especially when firms can hide behind the "secret sauce" defence of not sharing their proprietary AI tools. Joseph, a senior affiliate researcher to the CFA Institute, takes aim at #investment and #assetmanager firms who, he says, cannot possibly replicate the in-depth #dataScience expertise of tech firms. I do think it's worth noting that many financial services firms - financial market infrastructure, for example - have complex technologies woven into their DNA. While there is a scramble to test and embed AI capabilities at scale, I don't doubt their ability to achieve this and remarkably swiftly. That said, I agree that AI-washing is a risk we all have to navigate. As #communications professionals, it will also be up to us to push back on AI-washing copywriting swill...tempting though it may be. The competitive pull to showcase being at the vanguard of technological change is being felt across all high-knowledge sectors. Of course; firms are being told AI will revolutionise every facet of their organisations and operating environments, and they can't afford to be perceived as laggards. The real test, however, will come as to whether there is a greater reputational risk inherent in being perceived as "AI-washing" or in being perceived as an AI laggard compared to their peers. We will see. Read full article in Financial News: https://lnkd.in/euYW-dKF #AIethics #AIadoption
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The Drum Awards has recruited our Head of Digital and Social Media, Anna Lawlor, to its jury for the #SocialMedia category of its prestigious, global awards. Anna says: "It’s always an honour to be invited to review and judge peers’ work, especially for a prestigious awards program like The Drum's. "As practitioners, we know the hard work, the moving parameters and the Swiss-army-knife skillset required just to operate in today’s environment and to execute good work – let alone to creatively dazzle against global competitors." Read more on our website or link 👇 #TheDrumAwards
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What does #PrivateEquity really have to offer UK Legal firms? Our Associate Director Ben Finnis shares an insight into what heated US/UK competition and digital disruption means for #PE in UK Law Firms. (Nice nod to one of LegalTechTalk's panels last month, featuring Stephanie Ball from Real Deals, Sir Nigel Knowles at DWF and Elliott Portnoy at Dentons.) Head to our website, or link 👇
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If you're planning your business's social media strategy, some major changes are on the horizon. Find out more 👇
Your content strategy is about to change. As of tomorrow, Instagram will begin allowing Google to index public posts from business and professional accounts. This is more than just a privacy update. It could affect how your customers find you, change SEO and content strategies, and entice traditionally social media-averse businesses to join Instagram. What does this mean for businesses? 💡The golden rules of SEO now apply to your social content. Pepper your Instagram copy with thoroughly researched keywords, and begin adding alt text to your posts. 💡 Consider discoverable search terms when drafting your Instagram captions. What is your ideal customer searching Google for? Include those terms in your copy. 💡 Consider a more localised content strategy. Where are your ideal customers based? Tailor your copy to be discoverable in these areas, and begin to use location tags. Instagram posts tagged with specific locations could appear in local Google searches. 💡Social media is all about authenticity. Don’t forget to strike a balance between SEO-friendly captions and maintaining an authentic brand voice. Ultimately, Instagram is an arbiter of social proof. The potential impact of your social media presence appearing across Google is huge, allowing potential customers to easily find you and gain an immediate sense of your brand, messaging, and online community. Did you know about this imminent change? How are you shifting your content strategy to capitalise on this? #InstagramSEO #SocialMediaMarketing #DigitalMarketing #SEOOptimisation #ContentStrategy #SEOStrategy
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GT | Greentarget UK reposted this
Big thanks to the team CNBC for inviting GT | Greentarget UK to the #London summer drinks yesterday evening. Great to see so many faces old and new, and chance to peak behind the scenes of their gleaming new TV studio.
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This year’s LegalTechTalk which took place last week was a smashing success. As things wrapped up, we had an opportunity to catch up with Merlin Beyts, the creative force behind #LTT’s inspiring programme. Merlin shared some of his key takeaways from this year’s event, offering insight into what made it so impactful, and alluding what’s next for #legaltech. #legalservices #professionalservices #legalmarketing #legalpr #legalcomms