🌐 In this instalment of the “Industry Leader Insights” series, we sat down with Babs Kehinde, Senior Director, Commerce Media - EMEA at PubMatic, as he talked about future-proofing to offer partners the best outcomes, how collaboration in the industry will drive new solutions, the way AI is reshaping and bettering the work around adtech, and the serendipitous run-ins along the Croisette. 📽️ Watch the whole interview here > https://lnkd.in/dK-pAhMZ 📌 Find the entire series here > https://lnkd.in/dZM2Js2P
ID5.io
Technology, Information and Internet
London, England 32,919 followers
Adaptive Identity for Omnichannel Advertising
About us
ID5 is redefining identity for digital advertising, building solutions where privacy and addressability work in sync. Its Adaptive Identity technology learns and adjusts, ensuring seamless recognition across media properties, devices, and channels. This allows media owners to unlock sustainable revenue, enables advertisers to deliver measurable results, and helps platforms to maximize data and inventory value. Founded in 2017 by industry experts, ID5 is driving the future of identity–connecting, evolving, and empowering the digital advertising ecosystem.
- Website
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http://id5.io
External link for ID5.io
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2017
- Specialties
- identity, gdpr, privacy, and addressability
Locations
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Primary
8 Devonshire Square
London, England EC2M 4YJ, GB
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500 7th Ave
New York, NY 10018, US
Employees at ID5.io
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Mathieu Roche
Co-founder & CEO at ID5.io
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Domenic Venuto
COO | Board Member | Global | Integration Expert | Driving growth through GTM Innovation & Operational Excellence
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Pierre-Antoine Durgeat
Entrepreneur and Investor
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Adrian Macal
Software & Data Engineer by day, low-level coder by night.
Updates
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🔰 ID5’s CEO, Mathieu Roche, spoke with Forrester about privacy protection in cookie environments, identity solutions across different channels, and signal fragmentation in their "Future of Identity Resolution" report. 🔎 Access the report now to discover more insights and predictions on Identity > https://ow.ly/SyRH50WzzuF
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We are #hiring! We are seeking a motivated and talented Legal Counsel to join our legal team. Here's what we're looking for: 📑 Sharp commercial judgement - someone confident reviewing and negotiating SaaS and data processing agreements with clients and partners. 🔰 Strong privacy instincts - with a solid foundation in GDPR/CCPA and the curiosity to go deep into global data protection frameworks. 🤝 Collaborative mindset - someone who thrives in cross-functional work, balancing legal protection with enabling business momentum. What ID5 offers: 🏡 Remote Working: Work from anywhere in the world with a WeWork membership for flexible workspace options. 💰 Competitive Compensation: Includes stock options in ID5, reflecting our commitment to rewarding team success. 📈 Professional Growth: A dynamic environment with room for career development within a fast-growing company. 🚀 Regular Off-sites: Enjoy face-to-face time with your team during our global off-sites to foster collaboration and innovation 🌍 Inclusive Culture: We are proud to be an equal-opportunity employer and celebrate diversity in our workplace. Apply now! > https://lnkd.in/dVcYsPxr #Hiring #AdTech #WeAreHiring #ID5 #LifeAtID5
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❗ We are almost at the end of our Industry Leader Insight series! 🎧 This time, we sat down with Benjamin Masse, Chief Product Officer at Triton Digital, to discuss privacy regulations on both sides of the pond, the audio space moving towards more privacy-conscious ways, and how true collaboration in the industry can bring identity forward. 🎞️ Find the entire interview here > https://lnkd.in/dxmGYrwr 🔎 Check out all the insights here > https://lnkd.in/dwX9es9Q
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🌟 The sixth episode of our industry Leader Insights series is here! This time, we chatted with Curt Larson, Chief Innovation Officer at Equativ, to discuss everything AI, from its impact on creative and measurement to its necessity in allowing publishers to thrive and how Cannes Lions fosters positive momentum for the industry. 📽️ Find the interview here > https://lnkd.in/dcbkgyAz 📌 Read the series blog here > https://lnkd.in/dwX9es9Q
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🌟 Introducing the 2025 Identity Landscape series! 🌟 🌐 It has been more than three years since we launched the original series, and the industry has undergone significant changes, with new privacy regulations and channels like CTV and audio gaining more traction in the advertising space. We are now reintroducing the Identity Landscape series to reflect these changes and explore how identity solutions are evolving. 📰 The first article looks at how machine learning and the rise of AI are enabling a new era of adaptive identity. 📌 Read about adaptive identity and AI now! > https://ow.ly/VaQf50Wxc6k #AI #AdaptiveIdentity #MachineLearning #IdentityLandscape #IdentitySolutions #ID5
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🎉 We are #hiring! We are looking for a Senior Account Executive, Enterprise Sales in EMEA. Here's what we're looking for: 💻 B2B sales experience in AdTech/MarTech with understanding of programmatic advertising 🤝 Strong communicator and collaborative team player 🗒️ A problem solver with a focus on long-term goals What ID5 offers: 🏡 Remote Working: Work from anywhere in the world with a WeWork membership for flexible workspace options. 💰 Competitive Compensation: Includes stock options in ID5, reflecting our commitment to rewarding team success. 📈 Professional Growth: A dynamic environment with room for career development within a fast-growing company. 🚀 Regular Off-sites: Enjoy face-to-face time with your team during our global offsites to foster collaboration and innovation 🌍 Inclusive Culture: We are proud to be an equal-opportunity employer and celebrate diversity in our workplace. Apply now! > https://ow.ly/V0iV50WvklO #Hiring #Adtech #jobsinadtech #wearehiring #ID5 #LifeatID5
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In Cannes, we sat down with Christopher Murphy, SVP of Strategy & Business Development at Innovid, to discuss how #AI is impacting every aspect of digital advertising, especially progress and performance, how it can create new opportunities for brands to interact with consumers, and how the festival can foster unexpected connections. Watch the entire interview here > https://lnkd.in/dX8ucTRp Check out the Industry Leader Insights blog > https://lnkd.in/dwX9es9Q
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🍪 The recent Chrome U-turn on cookies only added more complexity to the advertising ecosystem, especially when it comes to identity. This highlights the growing need for dynamic, adaptable solutions that can navigate fragmented signals and deliver a universal identity layer across browsers, channels, and devices. 🧠 Discover how AI-driven methodologies like Agentic AI can help solve these challenges in our article by Valbona Gjini for AdMonsters here > https://ow.ly/j9lc50VGTnV
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🌟 For the fourth instalment of our “Industry Leader Insights” series, we sat down with Heather Carver, Chief Revenue Officer at Freestar, to discuss addressability strategies after the Chrome u-turn on cookies, collaboration in adtech, and bringing more dollars into the open web with AI. 📺 Check out the full interview here > https://lnkd.in/d6j-kYj9 📌 Find the blog with all the interviews > https://lnkd.in/dwX9es9Q