FreeWheel

"There's no other place where you can get this many tier one, advanced publishers in a room together." At our recent Premium Programmatic Summit in NYC, we caught up with Blue Ant Media's Deborah Gurofsky, Xumo's Joseph Lerner, DIRECTV's Jillian Rainer, A+E Global Media's Thomas Grainger, Future Today Inc's Katya Shkolnik, and Fox Corporation's Meagan Myers to find out what makes the FreeWheel Summits can't-miss events, and we couldn't agree more.

🎙️ Alex Strickland, FreeWheel's Head of SSP Supply Relationships joins The Digital Marketeer Podcast with Stefanie Beach to talk about how we can ensure the future of premium video. Plus, Alex and Stefanie Beach discuss pulling off real-time programmatic advertising for the 2024 Paris Olympics, what it means to act like "every day is the Super Bowl,", and lots more. Check out the full episode 👇 YouTube - https://lnkd.in/eqSqbpBV Spotify - https://lnkd.in/eh4e-gJq iHeart - https://lnkd.in/ewMHVP-a Apple Podcasts - https://lnkd.in/eWKraiZZ Pandora - https://lnkd.in/eiTuU44Q

Machine learning isn’t magic — it’s experimentation, iteration, and impact 🚀 Titash, a Machine Learning Engineer at FreeWheel, shares what her role really involves, and how curiosity fuels everything from data models, to everyday decisions. Explore tech careers where learning never stops ➡️ https://lnkd.in/eup7jJR #LifeAtFreeWheel #MachineLearning #TechCareers #AdTech

LAST CALL! 🚨 We're in the final week of voting for VideoWeek's European Video Awards and Hannah Richards, Head of Account Management, is in with a chance of winning the Rising Star category - an award recognizing the next generation of industry leaders. Voting closes this Friday 08 August, and you can support Hannah here: https://lnkd.in/eQT_24cj

The explosion of live sports on streaming has created a need for new advertising standards and best practices. We're proud to partner with the IAB Tech Lab, alongside Amazon Ads, NBCUniversal, and Index Exchange on the Live Events Ad Playbook, a new set of proposed APIs that aim to enable the transparency and foresight needed to handle high-stakes moments and ensure a premium viewing experience. This starts with the Concurrent Streams API, which provides real-time insights into how many viewers are watching a live stream, enabling faster ad decisioning for publishers, and better handling of traffic spikes and the ability to adjust campaigns in real time for advertisers. But this is only the beginning Learn more about the Live Events Ad Playbook and what's next here: https://lnkd.in/ecqR5gte

New insights from our Viewer Experience Lab: shoppable and interactive ads increase consideration and engagement 🛍️

If you were just starting out in your career, what’s one piece of advice you’d want to hear? 💡 Joe has a few insights that shaped his journey and can help guide anyone looking to grow. Looking to build your career in ad tech? Hit play, then check out our careers page to see where FreeWheel could take you ➡️ https://lnkd.in/eup7jJR #LifeAtFreeWheel #CareerAdvice

Here's what you need to know about the key supply-side trends that emerged from the panels, breakout sessions, and conversations at our 2025 Premium Programmatic Summit.

What do the people behind the tech do? 👀 Ant and Bhavisha are on the same team, solving challenges, collaborating across the business, and making an impact on the world of multiscreen TV advertising. While their days may follow a similar rhythm, there’s always something new to dive into. Ready to take the next step in your career? Explore opportunities at FreeWheel today ➡️ https://lnkd.in/eup7jJR #LifeAtFreeWheel #AdTech

We're thrilled to announce two nominations for FreeWheel at VideoWeek's European Video Awards in September! Firstly, we've been nominated for Best Sell-Side Technology: Growing Premium Streaming with the FreeWheel Streaming Hub, assessed by experts on how technology delivers impact for publishers/broadcasters/platforms. And secondly, our very own Hannah Richards, Head of Account Management, has been nominated in the Rising Star category - an award recognizing the next generation of industry leaders who are making waves and driving changes. This nomination falls within the public vote, and you can show your support to Hannah by taking 30 seconds to vote here: https://lnkd.in/eQT_24cj A huge congratulations to our nominees!