LEADSCALE® GROUP

🥔 POTATOES 2025 🥔 The coals were hot, the salads were delicious, and Niki’s legendary potatoes stole the show once again. A huge thank you to Robin, Niki and family for welcoming the LeadScale team into their home with such warmth and generosity for the 𝘈𝘯𝘯𝘶𝘢𝘭 𝘗𝘰𝘵𝘢𝘵𝘰 (aka summer BBQ). It was an afternoon of great food, laughter and even better company as we enjoyed the summer together. A summer day to savour 🥔 ☀️ 🍴 #POTATOES2025 #LifeAtLeadscale #TeamCulture #AnnualPotato #BBQ

ISO/IEC 27001:2022 is the latest version of the standard specifying requirements for establishing, implementing, maintaining, and continually improving an Information Security Management System (ISMS). It replaces the 2013 version and is crucial for organizations of all sizes and sectors to manage information security risks effectively. The transition to the 2022 version must be completed by October 31, 2025.

Me Matters. We Win. 🔗 At our July 2025 All-Hands QBR, we came together to share updates, recognise achievements, and reflect on the strength of our LeadScale team. We focused around a simple but powerful idea: how our individual contributions combine to drive collective success. Every individual brings their own skills, effort, ideas, and energy. That matters. But success doesn’t happen alone. It’s when we bring those strengths together and think 𝘸𝘦 as well as 𝘮𝘦 that we create lasting impact. Back in 1975, while speaking at Harvard, Muhammad Ali summed it up in two simple words: “𝗠𝗲. 𝗪𝗲.” A reminder that personal ambition matters, but real success comes when we work together toward a common purpose. We’re proud of the talents, diverse backgrounds, and perspectives on our team. What drives us forward is working as one and combining our unique capabilities to achieve meaningful outcomes. And a big thanks to Eddie Lee for keeping us well fed with his homecooked spread. The food was on point as always, and we were too busy scoffing it to even think about taking a photo before it disappeared! #SharedSuccess #Team #TogetherWeWin #GrowthMindset #OneTeamOneGoal #CollectiveStrength #StrongerTogether

STILL VALID https://lnkd.in/eqEvVu_i

TEN MUST HAVE FEATURES Attached a downloadable and easy to consume list of 10 features any demand generation or demand management solution should have - in order to help any Advertiser leverage all their data and be ready to maximize the conversion of data back into money. You can also find a blog about it here: https://lnkd.in/eVasWefu #demandgen #demandmanagement #dataprocessing #leadgen #demandgeneration #leadscoring #leadonboarding #leadrouting #campaignorchestration #datagovernance #datacompliance #leadcapture #leadenrichment #workflowautomation #taxonomies #templates #scalability

LEADSCALE ENGINE VERSUS CLAY Clay is a popular tool for outbound sales teams looking to automate prospecting workflows. It excels in enabling SDRs, founders, and growth marketers to quickly pull contact data from platforms like LinkedIn or Apollo, enrich it via third-party APIs, and push it into cold outreach platforms. It’s a fast, tactical solution well-suited to startups and smaller teams executing targeted outbound campaigns. However, for companies with more complex requirements — higher lead volumes, strict compliance needs, multiple data sources, and the need for robust reporting — LEADSCALE® ENGINE is the clear choice. LEADSCALE® ENGINE is not just a lead gen tool; it's a full data infrastructure platform built to power both B2B and B2C demand generation at scale. It supports both manual and automated lead ingestion from trusted third-party providers, syndication networks, ad units (like Google, Meta, Amazon), and direct publishers. Unlike Clay’s simple API-based enrichment, #LeadScale offers custom enrichment workflows using multivariate parameters, advanced scoring, and pre-delivery validation. What truly sets #LeadScale apart is its bidirectional architecture — every lead that enters the platform can be fully tracked, enriched, validated, scored, routed, and monitored through to its final destination, whether that’s a CRM, MAP, data lake, or agency portal. Real-time and batch delivery options include secure protocols (CSV, SFTP, SOAP), with ticketing and receipt for every file or record. Compliance with GDPR, CCPA, and ICO standards is baked in — not left to the user. From individual consultants to global enterprise deployments, LeadScale's "Client Worlds" architecture provides physical and logical data separation, perfect for agencies, networks, or brands managing multiple clients or regions. In short: if you’re spending £10k+ per month on demand gen and care about data quality, compliance, and control, LeadScale is more than a tool — it’s your growth engine. Glad you asked. Thank you. #clay #leadscaleengine #automation #bidirectional #iso27001 #compliance #control #dataquality

Join us in welcoming Ciaran Gowen to the LeadScale team!   Ciaran joins our world-class Technical Services team, contributing to the delivery of our deep, uncommon expertise and supporting the LeadScale Engine that powers our global demand centre solutions.   Detail-oriented and driven by a strong work ethic, Ciaran brings experience in processing and maintaining high-accuracy datasets within the real estate sector, along with hands-on experience in manufacturing and retail environments.   We’re excited to have him on board! #newmember #newstarter #WelcomeToTheTeam

Join us in welcoming Tosin Oyejola to the LeadScale team! Tosin is an experienced client services professional with a strong background in account management, stakeholder engagement, and end-to-end project delivery. She has successfully led initiatives that improved team productivity and strengthened cross-functional collaboration across sales, marketing, and technical teams, always with a focus on delivering real impact for clients. As an Account Manager in our Services team, Tosin will help us continue to deliver exceptional client service, supporting the highest quality execution of client strategies. We’re delighted to have her on board! #newmember #growth #newstarter

Helping is a High-Performance Habit 🤝   Our Q2 2025 All-Hands was a chance to come together as one team, share important business updates, and connect in person. There’s something special about seeing familiar faces across the table, sharing great conversation, and enjoying some incredible food from our very own Eddie Lee.   The theme that tied it all together? Help.   Not help as a last resort, not as a sign of weakness, but help as a habit, a natural part of how we work every day. Because the truth is, we all need a hand now and then. The strongest teams are made up of people who aren’t afraid to ask for help, and who don’t hesitate to offer it.   Whether it’s unblocking a colleague, sharing something you've learned, or simply being someone who listens, help takes many forms and it makes all the difference.   As we carry this mindset into our day-to-day, let’s keep that helping spirit front and centre: ● Ask when you need help, there's no shame in it. ● Offer help freely and without judgement. ● Build the kind of team where help is normal, expected, and valued. When we support each other, we all move forward together.   #Teamwork #Collaboration #NoEgo #HighPerformance #SupportiveWorkplace #AllHands #Culture

KNITTING The expression "stick to your knitting" became a business idiom when used by Tom Peters and Robert Waterman in their best-selling management book of the 1980s, In Search of Excellence. But it dates back to Pliny The Elder in Greek times, who said a cobbler should "stick to his last". On the other hand, "Theory knitting" at a psychological level represents the reasoned integration of scientific theories, in the tradition of the historic approach to the philosophy of science. Theory knitting is a replacement for the segregative approach to theory development - offering a more integrated approach. Here at the LEADSCALE® GROUP we have long practiced our knitting, developing the LEADSCALE® ENGINE to solve practical issues faced by the LEADSCALE® SERVICES team. We went a step further too, spending our own money on PPC and affiliate marketing, through our LEADSCALE® LABS business. This exposed us to the same arbitrage pressures faced by all our clients, when trying to turn clicks into data and data back into money. The result? Our "bolter". The only 100% commercially funded global demand center software on the market. Whatever the problem you face with lead or demand generation, it is more than likely that LEADSCALE® GROUP not only understands it, but can help you solve it. #business #knitting #leadscale #integrated