Omne

On 9th October, we’ll be at LinkedIn’s London HQ for our next client and partner event - Future Realities. In a world where trends are dominated by algorithms and hype, we’ll focus on what really matters: authentic operator voices, proven behaviours, and the signals that cut through the noise. We’ll be unveiling the new chapter of our Brands Away From Home study and sharing exclusive new insights into how operator behaviours and brand attitudes are evolving. Alongside the LinkedIn team, we’ll also explore innovations in targeting and engagement demonstrating where precision and creativity meet for maximum impact. It's always great to see the power of the Omne client community in action. Expect fresh perspectives, honest operator voices, and practical inspiration designed to help shape what’s next in foodservice. 📩 Invitations and booking links will be shared directly with our clients and partners in the coming days. #b2bmarketing #b2bevent #foodservice #foodserviceinsight

Exciting stuff happening. More to reveal this week... #b2bagency #foodservice #insight #b2bevents

A few of us are back in New York (again) for a few days’. Spot the clues in the ‘not so subtle’ brand shots as to why. But also, great to finally check out Pura Vida Miami’s Williamsburg outpost. Really interesting to see how its ‘health is happiness’ Floridian concept would translate into Brooklyn… and it’s brilliant. The streamlined, wellness-centric offer, nutritious all-day breakfasts, superfood smoothies, bowls, and vegan/gluten-free options, resonates so strongly that NYC feels both a natural and strategic next step. For us, it’s proof that a carefully cultivated brand identity, anchored in wellness, design, and (particularly in Williamsburg) community, can create a culturally attuned experience. For casual-dining operators, the lesson is clear: authenticity, purpose, aesthetic clarity, and measured growth really can build meaningful scale. #foodservice #foodconcepts #NYCfood

From insight to impact, get ready to bridge the gap

The signal is getting stronger

🎧 New podcast: B2B marketing in foodservice and hospitality isn’t what it used to be. It’s no longer about supporting sales. It’s about driving growth. In conversation with B2B Marketing, we’re exploring how the biggest food and drink FMCG brands are rethinking their B2B playbooks, blending creativity, data, and commercial rigour to: Put marketing in the driving seat of growth strategy Use brand as the glue in longer, more complex buyer journey Move from mass targeting to precision, data-led engagement Map fast-shifting influence ecosystems Build creative that holds attention over months - not moments We also share how and why ‘brand is back’ and how FMCG legacy backgrounds are helping our clients win in a world of extended sales cycles, bigger buying groups, and higher scrutiny. To listen: On Spotify https://lnkd.in/eCMQc6iR On Apple  https://lnkd.in/eKHCJRUw For previous podcasts, see the links below: Agency growth and entering the Top 10 B2B Agency list On Spotify https://lnkd.in/eUx8B2R3 On Apple https://lnkd.in/edepn4bh How b2b is driving FMCG growth On Spotify: https://lnkd.in/ep6gPWNP On Apple: https://lnkd.in/eJ2B6nw3 #marketingpodcasts #b2bmarketing #b2bagency #foodservice

Everything's aligning

Back down the podcast mines with B2B Marketing. This time talking about everything 'brand', 'creative intelligence' and how marketing is taking direct and measurable responsibility for growth. Coming next week. In the meantime, for previous podcasts, see the links below Agency growth and entering the Top 10 list On Spotify https://lnkd.in/eUx8B2R3 On Apple https://lnkd.in/edepn4bh How b2b is driving FMCG growth On Spotify: https://lnkd.in/ep6gPWNP On Apple: https://lnkd.in/eJ2B6nw3 #marketingpodcasts #b2bmarketing #b2bagency #foodservice

The missing piece is almost in place

More milestones for Streets Ahead McCain Foodservice GB’s Streets Ahead programme, powered by KERB, continues to transform lives - helping refugees, prison leavers, unemployed youth, and those who’ve experienced homelessness build sustainable careers in hospitality. Last week, the Omne Agency team joined McCain once again at Mission Kitchen for the second Streets Ahead Panel Day of 2025. It’s an inspiring day where top talent from the programme pitch their business plans and showcase signature dishes that bring their culinary visions to life. And this time, it was great to have Simon Mitchell, CEO of KERB on the judging panel. On the day, McCain invested over £50,000 in these budding food entrepreneurs, with individuals receiving between £5,000 and £9,000 to kickstart their next chapter. That brings McCain’s total investment in new food businesses through Streets Ahead to just under £300,000 - a fantastic commitment to driving economic and social impact. Even more inspiring: Yogi, one of Streets Ahead’s alumni, shared his story last week in the Daily Mirror - a testament to what’s possible when talent and opportunity connect. Here’s a taste of this cohort’s incredible concepts: 🍽 Jenan – Miellass (Saudi Arabian cuisine) Skanjabeel (vinegar-based soda), pulled lamb sandwich, Philly cheesesteak sandwich 🍽 Elliott – Elliottz Grill (Nigerian cuisine) Nigerian shawarma, jollof rice, spiced fries 🍽 Louai – MezMiz (Syrian cuisine) Chicken sunset harvest salad, stuffed falafel sandwich 🍽 Sara – Scotch & Spice (American-inspired cuisine) Mac N Cheese bites, mango coleslaw, fried chicken strips, plantain, coconut mango scotch rice 🍽 Halima – Hali’s Bakes Celebration cupcakes 🍽 Oksana – Xenia’s (Ukrainian desserts) Syrnyky (cottage cheese pancakes) 🍽 Vlod – Family Taste (Ukrainian cuisine) Chicken shawarma, coffee walnut biscuit 🍽 Woin – Ethiopic Kitchen (Plant-based Ethiopian cuisine) Various stews and injera flatbread At Omne, we’re proud to work alongside clients like McCain who champion hospitality as a force for positive change. The programme continues to call on policymakers to: Provide greater support for independent food businesses Increase funding flexibility for hospitality training Prioritise skills development in post-16 education strategies ➡️ For more - and to download the latest impact report - visit https://lnkd.in/epuviVzJ #Foodservice #Hospitality #SocialImpact #Entrepreneurship #McCainFoodservice #StreetsAhead #OmneAgency