We’re a creative and advertising agency for hungry food & drink brands. Simply put, we plan, produce and run campaigns worth conversation for category-leading brands. Delivering creative and advertising under one roof means working directly with your thinkers, makers and doers. Current Clients Include - Nākd - Charlie Bigham’s - Domino’s - Kiddylicious - BEAR Snacks - Peter's Yard - TREK Bars
External link for Syrup
Norfolk House, Silbury Boulevard
Milton Keynes, England MK9 2AH, GB
Syrup reposted this
We’re thrilled to congratulate our client Charlie Bigham's | B-Corp on winning at the 2025 Marketing Society Awards for Brand Communication (Small)! 🎉 Working alongside our brilliant agency partners VCCP, Syrup, big fish®, and Sunny Side Up, we had the pleasure of crafting a media strategy that helped bring Bigham’s bold brand story to life, delivering exceptional results. A huge congratulations to the Bigham's team and everyone involved
Syrup reposted this
The Global Marketing Society Awards 2025 🏆 WINNER BRAND COMMUNICATION – SMALL Last night we celebrated four decades of marketing excellence at City Central at the HAC, London, our biggest, boldest, and most inspiring awards night yet. Congratulations to the winner of Brand Communication – Small: 🏅 Choosing Inconvenience in the Convenience Category: How Charlie Bigham’s Went From Niche to Mainstream Charlie Bigham's | B-Corp VCCP, Syrup, big fish®, Sunny Side Up This category celebrates strategic storytelling that connects deeply with audiences and drives real results, particularly for challenger brands. From narrative clarity to creative consistency, this is craft at its finest. Join us in congratulating the winners of the Brand Communication – Small award! View all winners and case studies - https://lnkd.in/d9QtJF_v Register your interest for 2026 👉 https://lnkd.in/eA6XyVje Headline Partner – Accenture Song Premium Partner – The Marketing Lounge Partnership Supported by – Thinkbox and Creativebrief 📸 Photo credit – Baz.London (Baz Seal) #EAW25
How many Beignets can one person carry? We’ve teamed up with the brilliant Brioche Pasquier UK team this year, and this week kicked off with a delivery of their brand new Chocolate & Hazelnut Beignets. Safe to say, we’re obsessed. The studio is now 80% pastry, 20% productivity (and we're fine with that). Big thanks to the Brioche Pasquier UK crew for keeping our snack game strong – from breakfast to that 3pm slump. More delicious work coming soon 🥐
As of today, the ban on HFSS advertising has been delayed until 5th January 2026. The government has also confirmed it will formally exempt brand advertising (as long as no specific HFSS product is shown) with a new law to follow, giving clearer guidance and reassurance to advertisers on what is allowed. Although the latest update means the rules won’t legally come into effect until next year, businesses are expected to follow the spirit of the restrictions from October 2025. Sign up for everything you need to know about the latest announcement, and discover how the changes will affect your brand. https://shorturl.at/5wVQw
Over coffee and pastries, we talked about what it means to spend big money on media … only to skip (or crop) the logo. That's how we kicked off our week, discussing the growing trend of brands making this bold move and using fewer and fewer brand assets in their marketing. When executed well, it's remarkably effective. It's a true test of brand equity, and for these major brands, the strategy has proven successful. But even for the world's most recognisable brands, is there a point where this approach goes too far?
Syrup reposted this
The wait is over… Our 40th Annual Awards shortlist is here ✨ For 40 years, The Marketing Society Awards have celebrated the power of marketing to drive growth, spark innovation and create meaningful change in society. We’re proud to reveal the first set of shortlisted entries for 2025 – work that proves why marketing matters. 🏆 Shortlisted in Brand Communication (Large £15m plus) - AMV BBDO and Currys plc - Saatchi & Saatchi and Waitrose & Partners - New Commercial Arts., Wavemaker, Kantar and Nationwide - The Gate London and The AA - The Gate London and The Very Group - BBH London, EssenceMediacom and Tesco - Saatchi & Saatchi and John Lewis & Partners - BBH, EssenceMediacom and Tesco Mobile 🏆 Shortlisted in Brand Communication (Medium £5m - £14m) - Ogilvy UK and Dulux - VCCP and Co-op - Pablo London and VisitBritain - The Gate London and SMARTY Mobile 🏆 Shortlisted in Brand Communication (Small - less than £5m) - VCCP, Electric Glue, Syrup, Big Fish, Sunny Side Up and Charlie Bigham - Leo Burnett (Belgrade) Serbia, Publicis Media Serbia, Zenith/Publicis Groupe Croatia and LEDO plus d.o.o. 🏆 Shortlisted in Creative Strategy - AMV BBDO and Currys - Ogilvy UK and Dulux - The Gate London and Very - MullenLowe UK, MullenLowe U.S., Weber Shandwick, Mindshare, ITB Worldwide, The Invaders and Knorr - The Gate London and SMARTY MOBILE - Sky UK - The Gate London and The AA - Motel, Four, Equator, Henka and HCA Healthcare UK Join us at the Awards Ceremony to see who takes home the trophies and help us celebrate the very best in marketing. EVENT DETAILS 📆 Date: Wednesday 9 July Time: 6.00pm - 11.30pm BST Location: City Central at the HAC, London Headline Partner - Accenture Song Partner - The Marketing Lounge Partnership Supported by - Thinkbox and Creativebrief Book your table now - https://lnkd.in/ebGchdm5 #MarketingImpact #WhyMarketingMatters #Awards2025 #EAW25
Syrup reposted this
Leon Chow at Syrup brings more excellent industry expertise to the Wires Awards judging panel - we're excited to have them involved. Start crafting your entry today: https://lnkd.in/ezmQQN_Y #WiresAwards25
We hope you've managed to get your hands on these deliciously indulgent cookies from our lovely clients at Domino's 🤤 Look out for our latest ads running across TV, VOD, Social and Digital 👀
We're egg-static to announce the return of the beloved Domino’s Cookies made with Cadbury Creme Egg - making its comeback for a second year! 🥚🍪 This fan favourite will be available to order next week, and while we know it can steal the spotlight, it’s not all we’ve got cooking. We've been hard at work behind the scenes to offer more balanced choices too. To date, we’ve delivered a whole range of more balanced options, including: ◾Cheeky Little Pizzas (all under 650 calories) and now with thin and crispy crust (under 400 calories) ◾Wraps (all under 450 calories) ◾And new to the range are our Loaded Veg and Loaded Veg with chicken (under 200 calories) And that's not the end of our journey! We're also looking at our existing menu for opportunities to offer customers more balanced choices while keeping the same great taste. We’ll provide more details in our forthcoming Sustainability Report due out later this year.
Don't you just love it when a plan comes together? Last year, we partnered with Peter’s Yard to develop their new creative platform, and it’s exciting to see that the first campaign has kicked things off to a strong start with the brands biggest ever month for sales! The campaign celebrates the art of pairing, because whether you’ve chosen the creamiest brie or a crumbly cheddar, It All Rests On A Great Cracker. It may have meant whacking out the cheeseboards in the middle of summer, but planning, producing, and running this campaign has been a joy. Thank you to the Peter’s Yard team for trusting us with your story – we’re excited to build even more together this year!
"IT ALL RESTS ON A GREAT CRACKER" There's lots of exciting developments at Peter's Yard but we're particularly proud to share our Christmas digital campaign. Crafted with all the cheese lovers in mind, whether you're enjoying a crumbly aged cheddar, or a smooth yet tangy taleggio, one thing is certain...it all rests on a great cracker. In the UK, cheese isn’t just food—it’s tradition, connection, and comfort. That’s why, when you put thought into choosing the perfect cheese, it deserves a cracker to match, and that's where Peter's Yard comes in. Running now through the New Year on Facebook and Instagram, our campaign invites households across the country to elevate their cheeseboards and create cherished memories with family and friends. Let this season be one of togetherness, joy, and simple, delicious moments.
What better way to kick off the new year than amidst the stunning Tuscan olive groves with our new client, Filippo Berio UK ! 🫒✨ Thank you to Lisa Mullins, Caterina Proietti, and the entire Italian Filippo Berio team for their incredible hospitality. While the weather may have been a little chilly, our welcome couldn’t have been warmer. We’re thrilled to be partnering with the UK’s favourite olive oil brand and can’t wait to share what’s next!