Transmission

Want more from our first live #SpeakEasy Leadership Session? Our experts give their one-word definition of #BrandStorytelling 👇 After an incredible day of learning from leaders in film and B2B marketing, we spent the evening in a fun-filled Mindful Mixology course hosted by CIVANA Wellness Resort & Spa. Between the shaking and stirring, we asked our guests to sum up brand storytelling in just one word. What’s yours? Let us know in the comments! #TransmissionB2B

Steve Jobs’ turtleneck, Jensen Huang’s leather jacket, and a smooth-riding canine side-kick can all teach us a lesson about B2B brand building. (No, really) In ‘The Yes Advantage’, we found that a brand that breaks convention and shies away from pointless category norms was viewed as more competent and trustworthy by 50% more buyers than otherwise. That’s the ‘Red Sneakers Effect’ showing that, in B2B marketing, credibility alone isn’t enough – distinctiveness matters. These Enfuce ads show that the business gets it. They take a different approach, capturing the feeling of partnering with the brand over platform features. Bold creative expression over common FinTech blues. Fun over formula. You get the idea. It’s the same for how innovative your brand’s perceived: 67% of those we surveyed rated an image of a CEO breaking convention as forward-thinking vs. 47% for one that didn’t. So, what are your Red Sneakers? Have a think and let us know in the comments! Otherwise, discover the 9½ behavioural biases that redefine how B2B brands connect and engage buyers ⬇️ https://lnkd.in/eyJwTtyD #TransmissionB2B #BehaviouralScience #TheYesAdvantage

Struggling with marketing-led transformation? In ep 7 of #SpeakEasy, NetApp CMO, Gabie Boko shares why you should focus on outcomes over outputs 🚀 Marketing isn’t cheap. You know it, your finance team knows it, and so does your board. But it’s not like they want to know exactly what you’re doing with that spend – they want to know how that spend will impact the business. In this episode, Gabie sat down with our VP, Global Growth, David Reid to share her bold career journey – from breaking into tech to leading global enterprises – and the lessons she’s learned along the way. From balancing data with gut instinct to testing, learning, and collaborating across teams, Gabie explores how marketers can stay fearless, drive impact, and keep their seat at the table. 🎥 Check out the full conversation! https://lnkd.in/dYNV4idE #TransmissionB2B #BusinessTransformation

“You’re investing in leads for the future and that’s what you’re building over a multi-year process...” – Canva’s Emma Robinson on framing B2B brand building 🧮 B2B companies are waking up to brand’s ability to drive long-term growth, and the thriving creator economy in B2B is no better example of how. But it doesn’t mean that everyone’s bought in. The fantastic Ty Heath, Co-founder & Director, B2B Institute at LinkedIn and B2B Customer Marketing Lead at Canva, Emma Robinson shared their thoughts on getting the executive OK for bigger budgets at Le SpeakEasy de Transmission. Enjoy the preview of what’s coming soon, including this session with Ty, Emma, Jordan Howlett, Content Creator, and Ed East, CEO at Billion Dollar Boy! #TransmissionB2B #LeSpeakEasy

Amy Chilla, VP of Marketing at Korn Ferry reflects on a Cannes where emotion took centre stage, and storytelling became strategy for #HumansOfB2B ❤️🔥 This year at #CannesLions2025, B2B got personal. Not in a “Your solution is pants” kind of way, but one that amps up your marketing’s effectiveness. Swipe on for her perspective on what the new era of B2B really looks like in #SpeakEasy | Humans of B2B! #TransmissionB2B

For the third time in as many years, our Content Director, Stuart Roberts will be joining The Drum Awards Festival jury for Content 🎊 He’ll be running his watchful eye across some of the best-in-class content campaigns out there and sharing his thoughts with other incredibly talented leaders from across our industry. Congrats for three in three, Stu! #TransmissionB2B #TheDrumFestival #B2BMarketing

Growth takes more than tactics. Next Thursday, David Reid is sharing why smarter strategy and having the right partners can boost your odds of success 🎲 This time in Reveting's WinsDay series – ‘Scaling Success & Digital Advertising: Unconventional Growth Strategies’, our VP, Global Growth, David Reid will be joining Revenue Arc Founder, Andrew Barrow for a conversation on all things modern marketing. Whether you’re looking for actionable insights into atypical business growth strategies, brand storytelling, methods for maximising online visibility, or simply want to learn about the trends shaping modern decision-making, you won’t want to miss out! Register to attend the session live 👉 https://lnkd.in/ekgGN_gN #TransmissionB2B #B2BMarketing #BrandStorytelling

Some big news! We’ve appointed Transmission’s first-ever VP of AI, Josh Neland – here’s what it means for our clients 🦾 AI is here to stay, and here at Transmission, we like to think we’ve been ahead of the curve for a while now. With Josh heading up our AI initiatives, we’re excited to scope out new whitespace for Transmission’s AI tools, services, and strategies. Read the press release for more info! https://lnkd.in/eibWJ-fi #TransmissionB2B #AI #TeamTransmission

AI can’t build your brand for you... yet. But it can help you contextualise brand performance. Alex Beddoe caught up with Digiday to share how. Brand marketers have always wrangled with fuzzy metrics and a lack of a clear throughline between activity and commercial outcomes. However today, these same challenges are affecting how well AI tools can be integrated into the campaign planning process. Our Head of Biddable Media, Alex Beddoe breaks down how we’re doing things differently with AI at Transmission for Digiday – diving into our use of lookalike audiences and digital twinning. Catch his thoughts below! https://lnkd.in/ek69bb3F #TransmissionB2B #AI #CampaignPlanning

Here’s a harsh truth on a Tuesday: buyers tune out after reading things like ‘innovative’ or ‘cutting-edge’. Abstract language doesn’t stick; concreteness does 👊 When you make your messaging tangible, it becomes more memorable, more credible, and more likely to drive action. That’s what makes ‘Concreteness’ one of the easiest levers a B2B marketer can pull. Our work with Qualcomm does it, and it’s already making waves for the business. One simple message told in one simple way: 100% power on battery vs. up to 55% for competitors. No one else in the Windows PC space can say that, so we shouted about it. Still don’t believe us? Here are the results from B2B’s first-ever exclusive behavioural science report, ‘The Yes Advantage’ to back it up: Concrete headlines boosted total ad recall by 24.3%, while 50% of buyers said ads with concrete words caught their attention (vs. just 37% for abstract ones). Get the full results breakdown here 👉 https://lnkd.in/e2gbbTjC B2B is a sea of vague promises. The brands that are remembered are the brands that show, not tell. #TransmissionB2B #BehaviouralScience #TheYesAdvantage