MOI Global

What does your demand gen strategy look like? 👇

Can you hear the voices…? 👂    This month’s Heads Up Creative has landed with deafening volume, and we’re giving the stage to the most influential creative voices out there, including award-winning keynote speaker, @James Taylor.    Tune in and discover:    📢 Exclusive insights from James Taylor  📢 Top creative podcasts and newsletters to keep on your radar  📢 Emerging creative voices to watch  📢 The Gen Z voices reshaping how brands show up online    Check out the full edition here: https://hubs.ly/Q03FNDJ-0 Want to be featured in a future issue? Give us a heads up and let’s make it happen!    #HeadsUpCreative #notsoB2B #moicreative #creativeinspo #inspiration #b2bmarketing #b2bcreative #creativeinspiration #creativevoices #topvoices #influencers 

365 days. That's roughly 8,760 hours. Or 525,600 minutes - if you're counting.   That's how long it's been since our very own Marketing Executive, Britton Mori, trekked across the pond to join our team at MOI. And in that time she's certainly left her mark.   She's worked on everything from shaping LinkedIn campaigns to keeping internal comms flowing. And unofficially? She's the one bringing laughs - and sometimes a little chaos - to the office. Whether you're on the lookout for yoga recs or a controversial food combo (anyone for a whiskey sour with a blue cheese rim?) you can guarantee she's got the answer. Just maybe not the one you want...   Happy 1 year at MOI Britton!

It’s easy to say marketing is evolving. But what we’re seeing in B2B right now isn’t evolution, it’s upheaval. In a recent conversation with Kevin Flint from BlueWhale Research, we unpacked the state of demand generation: where things are heading, what’s getting in the way, and how enterprise marketers can drive meaningful growth without defaulting to what’s familiar. Here’s Liz Wood’s, MOI’s Global VP of Demand honest take:   “If you’re still measuring success in CTRs, running three-month campaigns, or building journeys around your own sales funnel—you’re already behind”.  Let’s talk about what needs to change. Watch the full webinar replay: https://lnkd.in/ehg9UnrU #B2BMarketing #DemandGen #ABM #CustomerCentricity #MOIGlobal #RealChange 

Search used to be about stuffing keywords. Now it’s about understanding humans. AI doesn’t care about your “exact match” hacks. It cares about signals of intent, context, and timing. The smartest brands aren’t fighting the algorithm, they’re working with it. Get our latest insights in the carousel below. ⬇️

Some partnerships just make sense.   At MOI, we believe in doing B2B differently. That means teaming up with brands that aren’t afraid to challenge the status quo.   Enter: Okta.   We’re excited to welcome one of the world’s leading identity platforms into the MOI client family. Together, we’ll bring bold ideas, smart strategy and not-so-B2B energy to the table, with a focus on ABM that turns heads and drives meaningful impact.

Life sometimes hands you moments you didn’t see coming. Michael Christodoulou⚡️, our Creative Director, has had his share: He’s lived in a house where Elton John played piano—even though he can’t play a single note himself. He found himself at the Venice Biennale, lost in art that changed his perspective.   Or recently an email arrived: “You’ve been selected to judge at The Drum B2B Awards Festival 2025?” Mike: 🤯 Also Mike: “Yes. Absolutely”. This year has been a whirlwind of creative discovery for Mike:   - Creating Heads Up Creative, interviewing creative legends like James Taylor, Chris Do, and Rob Mayhew. - Dove into AI-driven creativity with Vodafone’s Global CD, Sabrina Godden-Tuma. - Globe trotting from NYC to Berlin, from Sorrento to Australia.   And as if that wasn’t enough, Mike’s work with the MOI creative team was shortlisted for The Drum Best Digital Experience 2025.   Want a peek at what’s been inspiring him (and maybe ignite something in you)? Check out the latest issue of Heads Up Creative here: 🔗 https://lnkd.in/eGK2dZAr?

We’re hiring for an Account Manager in North America! MOI Global is looking for an experienced Account Manager with ABM expertise to join our team. This is a fully remote role, working with leading B2B brands on innovative marketing campaigns. If you’re ready to drive results, build strong client relationships, and push creative boundaries, apply here: https://lnkd.in/eghAiQGR #Hiring #AccountManager #ABM #RemoteWork #MOIGlobal

We know it’s probably hard to both read this very short B2B newsletter and keep your Pina Colada from spilling. That’s why we kept it short. So you can get back to important things, like the beach. 🏖️ If you’ve so far managed to not get sand in your phone, maybe let us know what you want to see in the future from us?

We’re shouting it out: Our very own Michael Christodoulou⚡️ is a judge at The Drum Awards Festival.   We are proud but not surprised as his work speak for itself. If you’ve worked with him, you know he’s endlessly creative, never shies away from the so-called “boring” B2B brief, and has built an amazing creative team at MOI.   So, as you’re crafting your B2B award entries, keep Mike in mind.   Congrats, Mike — go show them how it’s done.