Publicis Pro

What does a packet of Jammie Dodgers and impressing your CFO audience have in common?   They're both absolute essentials for getting your go-to-market plan just right. Find out more about the Hokey Cokey that is B2B activation planning in our latest Untrended article, and let us know what your biscuit of choice is for working on those pesky presentations:  https://lnkd.in/eerbU74n

⛵ All aboard This summer, our team set sail on the Thames to celebrate everything we’ve achieved together so far in 2025. from strategy to creative, and from influence to media, every person here drives our success – and knows how to have a good time too. 🚀 If you’re looking for your next opportunity, we’re hiring across multiple roles. Join a team that works hard, supports each other, and makes room to enjoy the ride. 👉 Explore our current openings here: https://lnkd.in/edJYircZ 🎥 Check out the highlights from our boat party below.

It’s here! Issue number two of Untrended from Publicis Pro - a fantastic B2B newspaper that is brilliantly written, with some wonderful takes on what’s happening in the B2B World and injecting some fun and nostalgia into our industry. My favourite parts of this edition: 💩The Rise and Rise of LinkedIn Sh*tposting We’ve all seen the posts “comment ‘playbook” and I’ll DM how to get from zero to £1m ARR in a year” etc. usually AI focused and sometimes with the added ask to follow 🙄 An excellent breakdown, a brief history and what it serves. I’ve been tracking and engaging with many of these over the last couple of months and will share my findings in a post soon… 🤔 Which office persona are you? A great bit of fun and I definitely didn’t think I’d land on the personality hire 👀😂…better get working! 👨🏾🎨The Rise of Ugly Design and what it means for B2B Ugly design is a deliberate choice being used by some companies to great effect, giving that retro feel. Loving the section on ‘Butters B2B’ and push/pull of the status quo vs rule breaking. Any B2B article brining back the word ‘butters’ was always going to be a win for me 😃 Thank you so much for sending this Giles Shorthouse and to Jon Lonsdale as well as the phenomenal writers Jamie Fewery Billy Hamilton-Stent Nicole Jones Louise Brooks Alastair Kirk Evie Roberts and Milly Stannard Keep up the great work and I look forward to the next edition!

"Let’s make working here the best job ever..." I remember us agreeing this when we were plotting to start our agency, way back. And one of the things I'm proudest of all these years later, is keeping a Best Place to Work agency culture that has endured 24 years of growth and setbacks, agency rebrands and an acquisition by Publicis Groupe UK, the biggest and best out there. So when Trenton Moss 👋asked me onto his Human Powered Pod to talk about culture building, long leadership, agency reinvention and what we've done recently in our move to Publicis Pro, I didn't take much persuading. Turns out I could talk all day about this, but we condensed into just 20 mins to prevent bleeding ears. Here is the link to the full pod, and if you just can't face it, a 1 min clip to give you the idea 👇 https://lnkd.in/exgghZMa

How do you embed the idea of being extraordinary into every aspect of your business? Jon Lonsdale is CEO of the B2B marketing agency Publicis Pro, which he’s led for almost 25 years. Originally Octopus Group, they were acquired by Publicis in 2021. In this episode, Jon shares how he: 👉 Reviewed everyone’s job specs to define what an extraordinary version of each role looks like 👉 Moved from using values to behaviours, to show the team what extraordinary looks like 👉 Has intentionally maintained key habits to drive culture, from their annual festival to their Monday morning meetings 👉 Runs a ‘Spotted’ competition each month, where people highlight the best campaigns they've seen outside of work 👉 Founded the agency with the mantra: "Let’s create the best job ever for the people who work for us" 👉 Navigated the Publicis acquisition so his team got the best of having an indie culture and being part of a larger group Jon and his co-founders have led the business for nearly 25 years, maintaining consistency and a long-term approach to decisions. Listen to the latest episode of the Human Powered podcast on Spotify, Apple Podcasts and other podcast platforms.

Season one of the Untrended Podcast is as wrap. 🎬 We've covered; creativity, social media platforms, AI, working in marketing, feedback and naming brands. Watch or listen on YouTube, Apple or Spotify. ▶️ YouTube https://lnkd.in/eBVU2yQz Apple https://lnkd.in/dxdr_--F Spotify https://lnkd.in/eS68erhH

We all want to be a bit Greggsy. There’s a lot B2B brands can learn from Greggs. Read more on The High/Low from Jamie Fewery https://lnkd.in/ew4Wvcz7

There's no doubt about it: The professional B2B creator is on the rise. Matthew Derella, LinkedIn's VP of Marketing Solutions, led a discussion at #CannesLions with Stacy Martinet, VP, Marketing & Chief Communications Officer, Adobe; Jon Lonsdale, CEO, Publicis Pro and Marina Mogilko, Content Creator, Silicon Valley Girl & Founder, LinguaTrip on the ways brands can leverage this rising trend. Here's what we heard: • Lead with authentic storytelling in order to resonate with your audience. Bonus points if you use short-form video. • Utilize AI to scale your message across platforms. It can also help you streamline your feedback and approvals process for creative content. Watch the full panel on-demand: https://lnkd.in/RiseOfProfessionalCreator

Happy Friday! We've been named as a finalist at the #UKAgencyAwards in the B2B Agency of the Year (Large) category. Testiment to a cracking year here at Publicis Pro. Don't Panic Events

So proud of what has been achieved so far through the #TurningPro programme with the wonderful team at Publicis Pro. Publicis Pro went above and beyond to welcome our winning student teams to their London office. From tackling a brief to connecting with volunteers and the early careers team, the students left feeling inspired, confident and excited about what is possible. It is brilliant to work with a partner so aligned with The Talent Foundry's mission Huge thanks to everyone involved! Kavita Bhuller Nicole Jones Pip I. Gemma Hellawell