Computing on private data

Both secure multiparty computation and differential privacy protect the privacy of data used in computation, but each has advantages in different contexts.

Many of today’s most innovative computation-based products and solutions are fueled by data. Where those data are private, it is essential to protect them and to prevent the release of information about data subjects, owners, or users to the wrong parties. How can we perform useful computations on sensitive data while preserving privacy?

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We will revisit two well-studied approaches to this challenge: secure multiparty computation (MPC) and differential privacy (DP). MPC and DP were invented to address different real-world problems and to achieve different technical goals. However, because they are both aimed at using private information without fully revealing it, they are often confused. To help draw a distinction between the two approaches, we will discuss the power and limitations of both and give typical scenarios in which each can be highly effective.

We are interested in scenarios in which multiple individuals (sometimes, society as a whole) can derive substantial utility from a computation on private data but, in order to preserve privacy, cannot simply share all of their data with each other or with an external party.

Secure multiparty computation

MPC methods allow a group of parties to collectively perform a computation that involves all of their private data while revealing only the result of the computation. More formally, an MPC protocol enables n parties, each of whom possesses a private dataset, to compute a function of the union of their datasets in such a way that the only information revealed by the computation is the output of the function. Common situations in which MPC can be used to protect private interests include

  • auctions: the winning bid amount should be made public, but no information about the losing bids should be revealed;
  • voting: the number of votes cast for each option should be made public but not the vote cast by any one individual;
  • machine learning inference: secure two-party computation enables a client to submit a query to a server that holds a proprietary model and receive a response, keeping the query private from the server and the model private from the client.
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Note that the number n of participants can be quite small (e.g., two in the case of machine learning inference), moderate in size, or very large; the latter two size ranges both occur naturally in auctions and votes. Similarly, the participants may be known to each other (as they would be, for example, in a departmental faculty vote) or not (as, for example, in an online auction). MPC protocols mathematically guarantee the secrecy of input values but do not attempt to hide the identities of the participants; if anonymous participation is desired, it can be achieved by combining MPC with an anonymous-communication protocol.

Although MPC may seem like magic, it is implementable and even practical using cryptographic and distributed-computing techniques. For example, suppose that Alice, Bob, Carlos, and David are four engineers who want to compare their annual raises. Alice selects four random numbers that sum to her raise. She keeps one number to herself and gives each of the other three to one of the other engineers. Bob, Carlos, and David do the same with their own raises.

Secure multiparty computation
Four engineers wish to compute their average raise, without revealing any one engineer's raise to the others. Each selects four numbers that sum to his or her raise and sends three of them to the other engineers. Each engineer then sums his or her four numbers — one private number and three received from the others. The sum of all four engineers' sums equals the sum of all four raises.

After everyone has distributed the random numbers, each engineer adds up the numbers he or she is holding and sends the sum to the others. Each engineer adds up these four sums privately (i.e., on his or her local machine) and divides by four to get the average raise. Now they can all compare their raises to the team average.


Amount

Alice’s share

Bob’s share

Carlos’s share

David’s share

Sum of sums

Alice’s raise

3800

-1000

2500

900

1400


Bob’s raise

2514

700

400

650

764


Carlos’s raise

2982

750

-100

832

1500


David’s raise

3390

1500

900

-3000

3990


Sum

12686

1950

3700

-618

7654

12686

Average

3171.5





3171.5

Note that, because Alice (like Bob, Carlos, and David) kept part of her raise private (the bold numbers), no one else learned her actual raise. When she summed the numbers she was holding, the sum didn’t correspond to anyone’s raise. In fact, Bob’s sum was negative, because all that matters is that the four chosen numbers add up to the raise; the sign and magnitude of these four numbers are irrelevant.

Summing all of the engineers’ sums results in the same value as summing the raises directly, namely $12,686. If all of the engineers follow this protocol faithfully, dividing this value by four yields the team average raise of $3,171.50, which allows each person to compare his or her raise against the team average (locally and hence privately) without revealing any salary information.

A highly readable introduction to MPC that emphasizes practical protocols, some of which have been deployed in real-world scenarios, can be found in a monograph by Evans, Kolesnikov, and Rosulek. Examples of real-world applications that have been deployed include analysis of gender-based wage gaps in Boston-area companies, aggregate adoption of cybersecurity measures, and Covid exposure notification. Readers may also wish to read our previous blog post on this and related topics.

Differential privacy

Differential privacy (DP) is a body of statistical and algorithmic techniques for releasing an aggregate function of a dataset without revealing the mapping between data contributors and data items. As in MPC, we have n parties, each of whom possesses a data item. Either the parties themselves or, more often, an external agent wishes to compute an aggregate function of the parties’ input data.

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If this computation is performed in a differentially private manner, then no information that could be inferred from the output about the ith input, xi, can be associated with the individual party Pi. Typically, the number n of participants is very large, the participants are not known to each other, and the goal is to compute a statistical property of the set {x1, …, xn} while protecting the privacy of individual data contributors {P1, …, Pn}.

In slightly more detail, we say that a randomized algorithm M preserves differential privacy with respect to an aggregation function f if it satisfies two properties. First, for every set of input values, the output of M closely approximates the value of f. Second, for every distinct pair (xi, xi') of possible values for the ith individual input, the distribution of M(x1, …, xi,…, xn) is approximately equivalent to the distribution of M(x1, …, xi′, …, xn). The maximum “distance” between the two distributions is characterized by a parameter, ϵ, called the privacy parameter, and M is called an ϵ-differentially private algorithm.

Note that the output of a differentially private algorithm is a random variable drawn from a distribution on the range of the function f. That is because DP computation requires randomization; in particular, it works by “adding noise.” All known DP techniques introduce a salient trade-off between the privacy parameter and the utility of the output of the computation. Smaller values of ϵ produce better privacy guarantees, but they require more noise and hence produce less-accurate outputs; larger values of ϵ yield worse privacy bounds, but they require less noise and hence deliver better accuracy.

For example, consider a poll, the goal of which is to predict who is going to win an election. The pollster and respondents are willing to sacrifice some accuracy in order to improve privacy. Suppose respondents P1, …, Pn have predictions x1, …, xn, respectively, where each xi is either 0 or 1. The poll is supposed to output a good estimate of p, which we use to denote the fraction of the parties who predict 1. The DP framework allows us to compute an accurate estimate and simultaneously to preserve each respondent’s “plausible deniability” about his or her true prediction by requiring each respondent to add noise before sending a response to the pollster.

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We now provide a few more details of the polling example. Consider the algorithm m that takes as input a bit xi and flips a fair coin. If the coin comes up tails, then m outputs xi; otherwise m flips another fair coin and outputs 1 if heads and 0 if tails. This m is known as the randomized response mechanism; when the pollster asks Pi for a prediction, Pi responds with m(xi). Simple statistical calculation shows that, in the set of answers that the pollster receives from the respondents, the expected fraction that are 1’s is

Pr[First coin is tails] ⋅ p + Pr[First coin is heads] ⋅ Pr[Second coin is heads] = p/2 + 1/4.

Thus, the expected number of 1’s received is n(p/2 + 1/4). Let N = m(x1) + ⋅⋅⋅ + m(xn) denote the actual number of 1’s received; we approximate p by M(x1, …, xn) = 2N/n − 1/2. In fact, this approximation algorithm, M, is differentially private. Accuracy follows from the statistical calculation, and privacy follows from the “plausible deniability” provided by the fact that M outputs 1 with probability at least 1/4 regardless of the value of xi.

Differential privacy has dominated the study of privacy-preserving statistical computation since it was introduced in 2006 and is widely regarded as a fundamental breakthrough in both theory and practice. An excellent overview of algorithmic techniques in DP can be found in a monograph by Dwork and Roth. DP has been applied in many real-world applications, most notably the 2020 US Census.

The power and limitations of MPC and DP

We now review some of the strengths and weaknesses of these two approaches and highlight some key differences between them.

Secure multiparty computation

MPC has been extensively studied for more than 40 years, and there are powerful, general results showing that it can be done for all functions f using a variety of cryptographic and coding-theoretic techniques, system models, and adversary models.

Despite the existence of fully general, secure protocols, MPC has seen limited real-world deployment. One obstacle is protocol complexity — particularly the communication complexity of the most powerful, general solutions. Much current work on MPC addresses this issue.

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More-fundamental questions that must be answered before MPC can be applied in a given scenario include the nature of the function f being computed and the information environment in which the computation is taking place. In order to explain this point, we first note that the set of participants in the MPC computation is not necessarily the same as the set of parties that receive the result of the computation. The two sets may be identical, one may be a proper subset of the other, they may have some (but not all) elements in common, or they may be entirely disjoint.

Although a secure MPC protocol (provably!) reveals nothing to the recipients about the private inputs except what can be inferred from the result, even that may be too much. For example, if the result is the number of votes for and votes against a proposition in a referendum, and the referendum passes unanimously, then the recipients learn exactly how each participant voted. The referendum authority can avoid revealing private information by using a different f, e.g., one that is “YES” if the number of votes for the proposition is at least half the number of participants and “NO” if it is less than half.

This simple example demonstrates a pervasive trade-off in privacy-preserving computation: participants can compute a function that is more informative if they are willing to reveal private information to the recipients in edge cases; they can achieve more privacy in edge cases if they are willing to compute a less informative function.

In addition to specifying the function f carefully, users of MPC must evaluate the information environment in which MPC is to be deployed and, in particular, must avoid the catastrophic loss of privacy that can occur when the recipients combine the result of the computation with auxiliary information. For example, consider the scenario in which the participants are all of the companies in a given commercial sector and metropolitan area, and they wish to use MPC to compute the total dollar loss that they (collectively) experienced in a given year that was attributable to data breaches; in this example, the recipients of the result are the companies themselves.

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Suppose further that, during that year, one of the companies suffered a severe breach that was covered in the local media, which identified the company by name and reported an approximate dollar figure for the loss that the company suffered as a result of the breach. If that approximate figure is very close to the total loss imposed by data breaches on all the companies that year, then the participants can conclude that all but one of them were barely affected by data breaches that year.

Note that this potentially sensitive information is not leaked by the MPC protocol, which reveals nothing but the aggregate amount lost (i.e., the value of the function f). Rather, it is inferred by combining the result of the computation with information that was already available to the participants before the computation was done. The same risk that input privacy will be destroyed when results are combined with auxiliary information is posed by any computational method that reveals the exact value of the function f.

Differential privacy

The DP framework provides some elegant, simple mechanisms that can be applied to any function f whose output is a vector of real numbers. Essentially, one can independently perturb or “noise up” each component of f(x) by an appropriately defined random value. The amount of noise that must be added in order to hide the contribution (or, indeed, the participation) of any single data subject is determined by the privacy parameter and the maximum amount by which a single input can change the output of f. We explain one such mechanism in slightly more mathematical detail in the following paragraph.

One can apply the Laplace mechanism with privacy parameter ϵ to a function f, whose outputs are k-tuples of real numbers, by returning the value f(x1, …, xn) + (Y1, …, Yk) on input (x1, …, xn), where the Yi are independent random variables drawn from the Laplace distribution with parameter Δ(f)/ϵ. Here Δ(f) denotes the 1sensitivity of the function f, which captures the magnitude by which a single individual’s data can change the output of f in the worst case. The technical definition of the Laplace distribution is beyond the scope of this article, but for our purposes, its important property is that the Yi can be sampled efficiently.

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Crucially, DP protects data contributors against privacy loss caused by post-processing computational results or by combining results with auxiliary information. The scenario in which privacy loss occurred when the output of an MPC protocol was combined with information from an existing news story could not occur in a DP application; moreover, no harm could be done by combining the result of a DP computation with auxiliary information in a future news story.

DP techniques also benefit from powerful composition theorems that allow separate differentially private algorithms to be combined in one application. In particular, the independent use of an ϵ1-differentially private algorithm and an ϵ2-differentially private algorithm, when taken together, is (ϵ1 + ϵ2)-differentially private.

One limitation on the applicability of DP is the need to add noise — something that may not be tolerable in some application scenarios. More fundamentally, the ℓ1 sensitivity of a function f, which yields an upper bound on the amount of noise that must be added to the output in order to achieve a given privacy parameter ϵ, also yields a lower bound. If the output of f is strongly influenced by the presence of a single outlier in the input, then it is impossible to achieve strong privacy and high accuracy simultaneously.

For example, consider the simple case in which f is the sum of all of the private inputs, and each input is an arbitrary positive integer. It is easy to see that the ℓ1 sensitivity is unbounded in this case; to hide the contribution or the participation of an individual whose data item strongly dominates those of all other individuals would require enough noise to render the output meaningless. If one can restrict all of the private inputs to a small interval [a,b], however, then the Laplace mechanism can provide meaningful privacy and accuracy.

DP was originally designed to compute statistical aggregates while preserving the privacy of individual data subjects; in particular, it was designed with real-valued functions in mind. Since then, researchers have developed DP techniques for non-numerical computations. For example, the exponential mechanism can be used to solve selection problems, in which both input and output are of arbitrary type.

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In specifying a selection problem, one must define a scoring function that maps input-output pairs to real numbers. For each input x, a solution y is better than a solution y′ if the score of (x,y) is greater than that of (x,y′). The exponential mechanism generally works well (i.e., achieves good privacy and good accuracy simultaneously) for selection problems (e.g., approval voting) that can be defined by scoring functions of low sensitivity but not for those (e.g., set intersection) in which the scoring function must have high sensitivity. In fact, there is no differentially private algorithm that works well for set intersection; by contrast, MPC for set intersection is a mature and practical technology that has seen real-world deployment.

Conclusion

In conclusion, both secure multiparty computation and differential privacy can be used to perform computations on sensitive data while preserving the privacy of those data. Important differences between the bodies of technique include

  • The nature of the privacy guarantee: Use of MPC to compute a function y = f(x1, x2, ..., xn) guarantees that the recipients of the result learn the output y and nothing more. For example, if there are exactly two input vectors that are mapped to y by f, the recipients of the output y gain no information about which of two was the actual input to the MPC computation, regardless of the number of components in which these two input vectors differ or the magnitude of the differences. On the other hand, for any third input vector that does not map to y, the recipient learns with certainty that the real input to the MPC computation was not this third vector, even if it differs from one of the first two in only one component and only by a very small amount. By contrast, computing f with a DP algorithm guarantees that, for any two input vectors that differ in only one component, the (randomized!) results of the computation are approximately indistinguishable, regardless of whether the exact values of f on these two input vectors are equal, nearly equal, or extremely different. Straightforward use of composition yields a privacy guarantee for inputs that differ in c components at the expense of increasing the privacy parameter by a factor of c.
  • Typical use cases: DP techniques are most often used to compute aggregate properties of very large datasets, and typically, the identities of data contributors are not known. None of these conditions is typical of MPC use cases.
  • Exact vs. noisy answers: MPC can be used to compute exact answers for all functions f. DP requires the addition of noise. This is not a problem in many statistical computations, but even small amounts of noise may not be acceptable in some application scenarios. Moreover, if f is extremely sensitive to outliers in the input data, the amount of noise needed to achieve meaningful privacy may preclude meaningful accuracy.
  • Auxiliary information: Combining the result of a DP computation with auxiliary information cannot result in privacy loss. By contrast, any computational method (including MPC) that returns the exact value y of a function f runs the risk that a recipient of y might be able to infer something about the input data that is not implied by y alone, if y is combined with auxiliary information.

Finally, we would like to point out that, in some applications, it is possible to get the benefits of both MPC and DP. If the goal is to compute f, and g is a differentially private approximation of f that achieves good privacy and accuracy simultaneously, then one natural way to proceed is to use MPC to compute g. We expect to see both MPC and DP used to enhance data privacy in Amazon’s products and services.

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Are you looking to work at the forefront of Machine Learning and AI? Would you be excited to apply cutting edge Generative AI algorithms to solve real world problems with significant impact? The AWS Industries Team at AWS helps AWS customers implement Generative AI solutions and realize transformational business opportunities for AWS customers in the most strategic industry verticals. This is a team of data scientists, engineers, and architects working step-by-step with customers to build bespoke solutions that harness the power of generative AI. The team helps customers imagine and scope the use cases that will create the greatest value for their businesses, select and train and fine tune the right models, define paths to navigate technical or business challenges, develop proof-of-concepts, and build applications to launch these solutions at scale. The AWS Industries team provides guidance and implements best practices for applying generative AI responsibly and cost efficiently. You will work directly with customers and innovate in a fast-paced organization that contributes to game-changing projects and technologies. You will design and run experiments, research new algorithms, and find new ways of optimizing risk, profitability, and customer experience. In this Data Scientist role you will be capable of using GenAI and other techniques to design, evangelize, and implement and scale cutting-edge solutions for never-before-solved problems. Key job responsibilities - Collaborate with AI/ML scientists, engineers, and architects to research, design, develop, and evaluate cutting-edge generative AI algorithms and build ML systems to address real-world challenges - Interact with customers directly to understand the business problem, help and aid them in implementation of generative AI solutions, deliver briefing and deep dive sessions to customers and guide customer on adoption patterns and paths to production - Create and deliver best practice recommendations, tutorials, blog posts, publications, sample code, and presentations adapted to technical, business, and executive stakeholder - Provide customer and market feedback to Product and Engineering teams to help define product direction About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
US, CA, Santa Clara
Amazon Q Business is an AI assistant powered by generative technology. It provides capabilities such as answering queries, summarizing information, generating content, and executing tasks based on enterprise data. We are seeking a Language Data Scientist II to join our data team. Our mission is to engineer high-quality datasets that are essential to the success of Amazon Q Business. From human evaluations and Responsible AI safeguards to Retrieval-Augmented Generation and beyond, our work ensures that Generative AI is enterprise-ready, safe, and effective for users. As part of our diverse team—including language engineers, linguists, data scientists, data engineers, and program managers—you will collaborate closely with science, engineering, and product teams. We are driven by customer obsession and a commitment to excellence. In this role, you will leverage data-centric AI principles to assess the impact of data on model performance and the broader machine learning pipeline. You will apply Generative AI techniques to evaluate how well our data represents human language and conduct experiments to measure downstream interactions. Key job responsibilities * oversee end-to-end evaluation data pipeline and propose evaluation metrics and methods * incorporate your knowledge of linguistic fundamentals, NLU, NLP to the data pipeline * process and analyze diverse media formats including audio recordings, video, images and text * perform statistical analysis of the data * write intuitive data generation & annotation guidelines * write advanced and nuanced prompts to optimize LLM outputs * write python scripts for data wrangling * automate repetitive workflows and improve existing processes * perform background research and vet available public datasets on topics such as long text retrieval, text generation, summarization, question-answering, and reasoning * leverage and integrate AWS services to optimize data collection workflows * collaborate with scientists, engineers, and product managers in defining data quality metrics and guidelines. * lead dive deep sessions with data annotators About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
US, CA, Palo Alto
Amazon Sponsored Products is investing heavily in building a world class advertising business and we are responsible for defining and delivering a collection of GenAI/LLM powered self-service performance advertising products that drive discovery and sales. Our products are strategically important to Amazon’s Selling Partners and key to driving their long-term growth. We deliver billions of ad impressions and clicks daily and are breaking fresh ground to create world-class products. We are highly motivated, collaborative and fun-loving team with an entrepreneurial spirit and bias for action. With a broad mandate to experiment and innovate, we are growing at an unprecedented rate with a seemingly endless range of new opportunities. This role will be pivotal within the Autonomous Campaigns org of Sponsored Products Ads, where we're pioneering the development of AI-powered advertising innovations that will redefine the future of campaign management and optimization. As a Principal Applied Scientist, you will lead the charge in creating the next generation of self-operating, GenAI-driven advertising systems that will set a new standard for the industry. Our team is at the forefront of designing and implementing these transformative technologies, which will leverage advanced Large Language Models (LLMs) and sophisticated chain-of-thought reasoning to achieve true advertising autonomy. Your work will bring to life systems capable of deeply understanding the nuanced context of each product, market trends, and consumer behavior, making intelligent, real-time decisions that surpass human capabilities. By harnessing the power of these future-state GenAI systems, we will develop advertising solutions capable of autonomously selecting optimal keywords, dynamically adjusting bids based on complex market conditions, and optimizing product targeting across various Amazon platforms. Crucially, these systems will continuously analyze performance metrics and implement strategic pivots, all without requiring manual intervention from advertisers, allowing them to focus on their core business while our AI works tirelessly on their behalf. This is not simply about automating existing processes; your work will redefine what's possible in advertising. Our GenAI systems will employ multi-step reasoning, considering a vast array of factors, from seasonality and competitive landscape to macroeconomic trends, to make decisions that far exceed human speed and effectiveness. This autonomous, context-aware approach represents a paradigm shift in how advertising campaigns are conceived, executed, and optimized. As a Principal Applied Scientist, you will be at the forefront of this transformation, tackling complex challenges in natural language processing, reinforcement learning, and causal inference. Your pioneering efforts will directly shape the future of e-commerce advertising, with the potential to influence marketplace dynamics on a global scale. This is an unparalleled opportunity to push the boundaries of what's achievable in AI-driven advertising and leave an indelible mark on the industry. Key job responsibilities • Seek to understand in depth the Sponsored Products offering at Amazon and identify areas of opportunities to grow our business using GenAI, LLM, and ML solutions. • Mentor and guide the applied scientists in our organization and hold us to a high standard of technical rigor and excellence in AI/ML. • Design and lead organization-wide AI/ML roadmaps to help our Amazon shoppers have a delightful shopping experience while creating long term value for our advertisers. • Work with our engineering partners and draw upon your experience to meet latency and other system constraints. • Identify untapped, high-risk technical and scientific directions, and devise new research directions that you will drive to completion and deliver. • Be responsible for communicating our Generative AI/ Traditional AI/ML innovations to the broader internal & external scientific community.
US, WA, Seattle
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! As a Data Scientist on this team you will: - Lead Data Science solutions from beginning to end. - Deliver with independence on challenging large-scale problems with complexity and ambiguity. - Write code (Python, R, Scala, SQL, etc.) to obtain, manipulate, and analyze data. - Build Machine Learning and statistical models to solve specific business problems. - Retrieve, synthesize, and present critical data in a format that is immediately useful to answering specific questions or improving system performance. - Analyze historical data to identify trends and support optimal decision making. - Apply statistical and machine learning knowledge to specific business problems and data. - Formalize assumptions about how our systems should work, create statistical definitions of outliers, and develop methods to systematically identify outliers. Work out why such examples are outliers and define if any actions needed. - Given anecdotes about anomalies or generate automatic scripts to define anomalies, deep dive to explain why they happen, and identify fixes. - Build decision-making models and propose effective solutions for the business problems you define. - Conduct written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Why you will love this opportunity: Amazon has invested heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. Team video ~ https://youtu.be/zD_6Lzw8raE