The Promise and Peril of IoT

The Internet of Things can be defined as below:

The Internet of Things (IoT) is the network of physical objects or "things" embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected.

As we can see today, there are many things that we use in our daily livelihood are becoming smarter as they have embedded sensors and related electronics and algorithms, so thay they collect data in real time and convert the same into useful information. The most common smart things that we see now range from tracking devices, cars, refridgerators, security cameras, ovens and even dustbins. The Healthcare industry is leading in adopting the IoT devices and we have devices which are worn under the skin, that on the positive side help address many of the health concerns.


The IoT ecosystem primarily has three things: the device itself, with necessary sensors to collect data; the network that the devices use to share the data with the back end systems; and the back end system which apart from applying various analytical and algorithmic processes on the collected data also manages the devices, like rolling out updates, patches, etc. Certain devices may not have the ability to connect to the internet, in which case, the devices reach out to the back end through intermediate broker devices, like smart phones.

IoT is here to Stay

More and more IoT devices are coming out and will soon be everywhere and experts predict that the number can grow to 50 billion by year 2020. The IoT will undoubtedly be beneficial, but not without any perils. The pervasive interconnectedness of the IoT devices will also help the businesses in better understanding customer behavior and adopt appropriate business and marketing strategies targeting the specific customers. While the businesses like healthcare service provicers may make the most out of this IoT push, it poses many concerns ranging from data security to life safety of those who either directly or indirectly use such devices.

As the benefits seem to outweigh the drawbacks, it is very likely that IoT is here to stay and the concerns have to be addressed as it matures in the coming years. Let us examine the Promises that IoT era is about to bring in and also the Perils that come along.


The Promise

Healthcare

As mentioned earlier, healthcare providers are among the earliest to adopt the IoT. The wider deployment of electronic medical records (EMRs) and deployment of telemedicine technology that relies heavily on the type of remote data collection needed IoT to take it further and this convergence is expected to fuel the growth of IoT. With IoT, patients can submit their vitals from home without having to personally visit their physician and thus experiencing an enhanced and timely care, which could be life saving many times. This also helps in healthcare providers innovate further and come up with preventive care plans. Typical IoT devices that we see now are the fitness trackers, smart watches and other wearable devices like smart shoes.

Automobile

Next to Healthcare, Automobiles makers have shown greater interest in leveraging the IoT and thus the cars are becoming smart with capabilities like driverless cars, parking assist, switching on the A/c remotely, etc. IoT, if not already, will enrich the in car experience of the driver and passengers. The applications include enhanced in-car infotainment, improved safety controls and improved remote maintenance. For example, the car tyres are getting smarter with the ability to notify the tyre pressure in real time and even extend it further to automatically inflate or deflate the tyre on the go. The cars rolling out today already have some level of smartness built in, giving an enhanced safety and driving experience.

Manufacturing

The IoT brings revolutionary changes to society, economy, and technology, in such a manner that no one can just ignore to leverage it for its benefits. Manufacturing companies for that matter are seriously working to leverage IoT to: gain enhanced visibility over the production process; link the production to the business processes; and build responsive monitoring processes that improves the efficiency and quality of the products and services. Application of IoT in the above areas will lead to significants benefits like, securing and monitoring the movement of goods within and outside the factory, improving the quality of the products, preventive maintenance and upkeep of the plant & machinery, etc. When implemented correctly in every stage of the manufacturing process, IoT will be a significant benefit to employees on the manufacturing floor to the shippers and finally to the customer.

Retail

Retail industry would not want to be left out in this race of adopting the IoT as it has the biggest potential to leverage for a better business results. Being in direct contact with the end consumers, retailers can make use of in-store sensors and can track smartphones throughout the store and record path-to-purchase data that can later be used to optimize store layouts. Check out process can be made easier with smart shopping bags, so that the moment an item is dropped into the bag, the same is added to the order making the billing process a lot easier. IoT is likely to be very useful in fraud prevention, like theft of inventory, etc. Early adopters will be positioned to more quickly deliver IoT-enabled capabilities that can increase revenue, reduce costs and drive a differentiated brand experience. The IoT will be a disruptive force in retail operations.

Other Benefits

Energy sector is adopting IoT with smart meters and grids to gather real-time data for remote monitoring of resource consumption, malfunctions, etc. Needless to mention, IoT enables buidling of smarter homes with smart-connected home appliances and thermostats giving an ability to the users to remotely monitor and manage. IoT is also entering our homes in the form of internet-connected lightbulb, thermostat, door lock, washing machine or oven you can control from inside or outside your house.  IoT has the power of transforming our lives by offering the needed sensing, connectivity and intelligennce to improve our wellbeing. 

Having seen the some of the promises, some of which are already real, let us now check out the dangers that come along.

The Perils

With IoT devices, consumers are often exposed to newer risks and concerns that these new generation devices and gadgets bring in. The concerns include their own safety, possible effects on networks used apart from the data protection and legal issues.

Another concern for the businesses is the amount of data produced by all IoT devices. The enormous data produced by various sensors must be transmitted over the networks, needing high performance networks and stored calling for the storage and related infrastructure. The volume of data managed by enterprises between 2015 and 2020 is expected to grow 50 times year-over-year. The concern is not just on the volume, but also on the quality and security of the data. The legal issues around the data ownership, accountability and responsibility cannot be ruled out as well.

Security & Privacy

IT professionals are no longer just protecting data, circuits, and transmissions, but need to focus on the relationships between “things”, “service to things” and “things to people.” Safety must be ensured along with availability, confidentiality and integrity. IoT devices might expose vlunerabilities, exposing an easy way for hackers to get into networks and databases of personal data. While manufacturers are responsible for the security of their products, organizations and end users are equally responsible deploying and monoitoring within their network. 

The ways and means of securing IoT is unclear as the industry is still evolving with thousands of start ups coming with cheaper and basic connected devices, ignoring security and safety in mind. The concerns around security and privacy stems out basically at three levels. The first being from the device itself. The device containing sensors to gather data and to perform certain actions should have a mechanism securely identify and authenticate the host system, so that it respond to the authorized hosts only and not to any. The second being the network used for sending and receiving data. Most of the IoT devices use the wireless protocols like bluetooth, to reach out to an intermediate device for further connectivity with internet. Securing these networks is very important as well to ensure data protection. The third is the Back End, where the huge volume of data gathered are stored for making it into more meaningful information for further actions.

The Internet of Things can be a complex market with multiple nodes, and businesses should aim to simplify this process. There’s no better way to assure a customer of the simplicity and security, than communicating regularly. It might seem like a rudimentary thing to do, but the true test of a successful business is to ensure that there’s a process in place amidst all that clutter. 

Other Concerns

Today's connected cars contain a multitude of computers collecting data, from driving habits to location data to media or entertainment use. With connectivity, data collected by the vehicle’s computers are sent to a manufacturer or third-party and data is received as well in the form of command & control or as updates to the programs & algortihms. In addition to privacy concerns, these technologies potentially allow hackers to remotely access a vehicle’s control systems and thus impact the safety of the human life

The consumer behavior is being used to the advantage of the retailers. For example, your trousers might get horrified by your weight gain and in turn will have the TV showing contextual ads about new fad diets, the fridge selling you low-fat yogurt, etc.

By getting smarter, the things get expensive with a shorter life span. For instance, your mattress may not need replacing every couple of years, but the smart mattress with a sensor inside may need a maintenance and replacement sooner than that. For cheaper connected devices like the kettle, toaster, waist belt, light switches and door knobs; expect replacement of these components to become a new, regular expense.

The current generation kids are born with smart devices on hand and are extremely addicted to digital gadgets and the smartphone notifications keep them busy staying away from in-person socilaization, leading up for a complete digital burn-out. 

Evolution of Wearables - What is in store?

Many of us are hearing more and more about fitness bands and some are using these. Big players are now rolling out smart watches, which has disrupted the basic fitness bands considerably in a very short span of time, as these smart watches have these basic fitness features within. Wearables like, glasses, jewellery, headgear, belts, armwear, wristwear, legwear, footwear, skin patches, exoskeletons and textiles, etc are also increasingly becoming "Smart". These emerging smart devices can be worn by human beings, which will collect various data based on embedded sensors and provide useful information that will help improve oneself, which could be on physical fitness, health, etc.

As one can understand, wearables is not just limited to the gadget that decorate your wrist and the number of wearable devices in different segments are growing very fast. With rapid evolution around this space, there are devices that are worn around different areas of the body and the following graphic shows the smart devices that are worn in different parts of the human body:

Who are at it?

Amongst many others, companies like Google, Samsung, Fitbit, Jawbone, GoQii, LG, Sony have been into Wearable devices and the competition is heating up as big players like Intel and Apple are betting big on this market.

Fitbit dominated the market for “basic bands,” according to Canalys’ market estimates, with more than 50 percent market share in the second half of the year. The Jawbone UP came second, cutting itself around a fifth of the pie, followed by Nike with its Fuelband.

The market forecast and the trend makes us feel that this wearable space could potentially disrupt many of the traditional devices. Thus many are looking at embracing this market either to see how this could disrupt their product line or to see if they have an opportunity in this space.

NeuroMetrix of Waltham will be jumping into the market for wearable electronic devices. But the company's new Quell device - an over-the-counter version of its Sensus device for management of chronic pain - is an actual medical device that is used to manage pain.

TomTom, the Dutch brand known for its standalone GPS navigators among other things, has brought its line of sports watches to India. TomTom launched four fitness wearables, which include TomTom Runner and Multi-Sport GPS watches, which deliever real time stats such as time, distance, pace, speed and calories burnt to runners, swimmers and cyclists.

Xiaomi said in a press release that local sales of its Mi Band - a fitness tracking bracelet that can be powered for 30 days on a single charge, has surpassed 100,000 units since it was unveiled. The Beijing-based company forecast that more than 500,000 Mi Bands will be sold in Taiwan by the end of the year, giving it the biggest share of the country's wearable device market that is currently led by Sony Corp. and Samsung Electronics Co.

Intel is firing on all cylinders to expand into the growing wearable technology arena such as smart watches and other Internet-enabled wearables. This investment in Vuzix Corporation is yet another effort by the chipmaker in this regard. Intel has unveiled Curie, a low-powered module no bigger than a button, as part of its vision to lead in the wearables field.

Rumors have said that HTC will be launching a smartwatch at the upcoming CES. The initially planned unveiling of the device was back in October, but the date was pushed back to CES 2015. Details of the device are unclear though, as it could be a smartwatch or a fitness tracker.

In addition to all these devices, there will also be wearable technology focusing on health and fitness, prosthetics and smart clothing.

The Trend

Shipments of smart wearables are expected to grow from 9.7 million in 2013 to 135 million in 2018, according to CCS Insight's new global forecast. The forecast predicts that wrist-worn devices will account for 87% of wearables to be shipped in 2018 — comprising 68 million smartwatches and 50 million smart bands with no screen or with a minimal, one-line display.

The smartwatch will be the leading product category and take an increasingly large share of wearable shipments. We estimate smartwatch shipments will rise by a compound annual rate of 41% over the next five years. Smartwatches will account for 59% of total wearable device shipments this year, and that share will expand to just over 70% of shipments by 2019.

The dominant sector will remain the healthcare sector which merges medical, fitness and wellness. It has the largest number of big names such as Apple, Accenture, Adidas, Fujitsu, Nike, Philips, Reebock, Samsung, SAP and Roche behind the most promising new developments.

Google's Android could be critical for developing the smart devices ecosystem, though significant changes will be required before it is suitable for all kinds of wearable devices. Google has already released Android Wear, targeted for smart watches.

Samsung, Google, Apple, with their massive war chests, have come into this market. They’re going to really help elevate the category for consumers. They’re going to help people understand the kinds of benefits that they can get from these products. The next few years, will see activity trackers with a little bit more biosensing data, and smart watches that people are going to have to charge every night.

If Wearables 1.0 was about creating the basic technologies for the wearable devices, Wearables 2.0 was and still is about crafting rich, robust business models based on these technologies. Wearables 3.0 will be all about perfecting, expanding and engaging customers at a level never experienced before. Big players in Wearable Technology and Internet of Things, from healthcare companies to insurance corporations, from high street retailers to music industry, Google, Apple, Samsung, Mercedes, Nike, Audi, just to name a few are all to give for free their devices in exchange for data.

What could be the future?

Though it’s easy to be pessimistic, one cannot ignore the potential that this market has in store. In any event, while we wait for this category to evolve, it’s entertaining to watch the puzzle pieces slowly come together. Convergence is expected, in much the same way that the smartphone extended the basic functionalities of the feature phone and disrupted certain traditional devices like point and shoot camera.

Medical and Wellness segment could be the one which will embrace this category of wearable devices and make health more affordable and self manageable for every one. For instance, one can wear a virtual doctor while on a specific treatment. A better example could be that the advances in wearable devices could lead to a scenario, where a diabetes patient may get appropriate doses of insulin administered into his body automatically based on various data collected by the sensors worn around the body. This could be risky, if the data, so collected are inaccurate and that is one of the major concern that is expected to be addressed in the coming years.

There has to be a marriage of fitness devices and medical management devices to really impact patient health. The future of wearable technology in fitness and health isn’t about the fitness bands and health monitors – it’s about what can be done with the data they collect, which means that these devices have to be supplemented by smart applications that are powered by big data and analytics tools.

A very large percentage of the population already owns a smart phone, which has lot many capabilities, including that of the basic wearable devices. As such, it will be critical that wearables provide a distinct value proposition that is separate and different than the smartphone, although the smartphone will likely still act as the “hub” to collect information.

We’re already starting to see sensor-embedded running vests and smart socks. But we could soon see jackets with solar panels (to recharge your gadgets on the go), 3D printed dresses that everyone can afford, health-monitoring underwear, even clothes that react to light. If we had the ability to change the look of all of our clothes, just by fiddling with our phones, it would mean less spending on new gear and plenty of spare wardrobe space.

Wearables need to move beyond the gamification of fitness to focus on monitoring and improving our health. With extra sensors and smarter and reliable algorithms, future devices should be able to warn us of high blood pressure and dehydration, fatigue and stress. Perhaps then, forewarned by data we understand, we’ll find wearables more compelling.

In Wearable Tech 3.0 Security is paramount. Six months from now and we’ll understand how poor the wearables 1.0 security was, if any! The big players in this market should finally draw, define and release the IoT and Wearables industry Security Standards. Wearable Tech 3.0 is the beginning of a new era where enterprises provide real value to their customers, a key technology benefit in the age of the customer.