What are the most common roles in digital strategy?

Those are some key roles I have in mind. This is not a "one-size-fits-all" approach but it gives a good understanding of key roles and tasks. Digital Strategist: Guides overarching digital plans. Content Strategist: Manages content to align with goals. SEO Specialist: Boosts web visibility and traffic. Social Media Manager: Drives engagement on social platforms. Digital Marketing Manager: Leads online marketing campaigns. Data Analyst/Data Scientist: Provides insights from digital data. UX/UI Designer: Crafts user-friendly digital interfaces. E-commerce Manager: Oversees online sales and strategy. Digital Project Manager: Manages digital project lifecycles. Chief Digital Officer (CDO): Integrates digital strategies at the top level.

Eu vejo um estrategista digital como alguém que possui um profundo conhecimento e compreensão do ambiente digital, além de uma visão estratégica para aproveitar as oportunidades e superar os desafios nesse espaço. Um estrategista digital é responsável por criar e implementar estratégias eficazes que envolvam diferentes canais e táticas digitais, com o objetivo de alcançar metas específicas de negócios. Eles devem ser capazes de identificar as necessidades e desejos do público-alvo, desenvolver abordagens criativas e adaptar constantemente suas estratégias com base em análises e resultados.

A digital strategist is one who can take the vision, mission and objectives of the business and transform them into execution and actions. Strategies that sit in a powerpoint are in fact pointless. A great strategist is able to integrate what they see and translate it into what to do.

In a digital strategy, key roles include the **Chief Digital Officer (CDO)**, who oversees the strategy’s alignment with business goals, and the **Digital Marketing Manager**, who drives online marketing initiatives. **Data Analysts** interpret performance data, while **UX/UI Designers** focus on user experience. **Content Strategists** and **Social Media Managers** manage content and engagement across platforms, respectively. **SEO Specialists** work to improve search engine rankings, and **IT Managers** ensure the technology infrastructure supports the strategy. Together, these roles are essential in crafting and executing a successful digital strategy.

Being able to garner buy-in from different departments is a pivotal skill in this role. You need to be able to justify your strategy beyond just using facts and trends.

As a digital strategist, you play a key role in shaping and executing a data-driven digital strategy. Your job is to analyze market trends, understand audience needs, monitor competitors, and identify opportunities. This analysis helps in setting clear objectives, selecting effective channels, and strategic tactics, all while keeping track of performance metrics. You work within a collaborative team, involving creative, technical, data, and marketing, to get an integrated approach. Your expertise is not about following digital trends but also includes strong analytical skills, effective communication, and leadership, all aimed at achieving results-oriented outcomes.

It is the process of planning, implementing and evaluating the use of digital technologies and channels to achieve specific goals. most common roles are: • Digital strategist: is responsible for developing and overseeing the digital strategy of an organization or a project. They analyze the needs and opportunities of the target audience, the market and the competitors. • Digital marketer: is responsible for creating and managing the digital marketing campaigns and activities • Digital analyst: is responsible for collecting, analyzing and interpreting the data and insights related to the digital activities . Digital designer: is responsible for creating and designing the visual and interactive elements

A digital strategist has to be able to take a holistic view across the whole operation. Awareness, understanding and skills in the following are key: - Tech-savvy - Commercial & operational understanding - Analytical and strategic thinking - Project-management - Collaboration - Customer-centricity - Leadership skills - Marketing and Digital Marketing awareness - Risk Mngt - Financials, especially ROI - Problem-solving

A strategist is one who arrives at data-driven conclusions based on available insights. We then use these insights to formulate the strategies and tactics to help us reach our digital marketing objectives which support the overall business objectives.

When talking about the roles involved in Digital strategy I would not directly name the more operational roles like a digital designer, just as much as I would not name an operations person. When it comes to strategy I would think about - CDO to ensure a match between digital strategy and company strategy -Digital project manager -digital marketing manager -data analyst -ecommerce director -digital strategist -content strategist the roles of more operational level required, but more to execute on the strategy chosen, and to fuel strategy for new directions rather than to define a digital strategy.

The most useful type of digital analyst is someone who not only interprets the data, but can convert the interpretation into an actionable insight i.e. not just that the data says 'X' (which is sometimes hard in itself), but 'Because the data says X, we should do Y'.

Um ponto extremamente importante é o acompanhamento diário da performance dos conteúdos em todos os canais que trabalhamos. É com esse exercício básico e primordial que podemos entender como a estratégia está rodando, se estamos no caminho certo e como podemos corrigir o percurso em caso de resultados abaixo do esperado. Muitas vezes só nos atentamos em analisar os resultados em relatórios mensais, mas é importante acompanharmos sempre quais os resultados das ações que adotamos.

In my experience, understanding the business challenge and solutions on how it's going to simplify consumers decision making process are important. Thus, initial analysis and then strategy becomes core to the process.

A digital analyst expertly integrates data from various digital touchpoints, including CRM, Fidelity programs,websites, apps, and social media, to build a comprehensive view of customer behavior. They adeptly use tools like Google Analytics, focusing on creating a 'golden record' for each customer, ensuring all data points converge to provide a singular, holistic customer profile. This integration is crucial for accurate insights and recommendations that enhance digital strategy. Their role involves crafting detailed reports and dashboards that reflect integrated customer data, aiding in tracking digital campaign performance.

In the context of the Kerala market, the role of a Digital Strategist faces unique challenges. Unfortunately, companies and marketers often overlook the significance of this role, and many management structures lack the capacity to recognize it as a distinct and essential function. Unlike in more digitally mature markets, the concept of a dedicated digital strategy team might not be fully embraced. Consequently, the role of a Digital Strategist may not be given the attention and resources it deserves. Bridging this gap requires a shift in perception, acknowledging the critical impact digital strategy can have on overall business success, and fostering a culture that values and invests in this expertise.

Sometimes it is the smallest decisions that change the digital game forever. And to drive these decisions, needs accurate data analysis. On the flip side though, if the analysis and insights go wrong, the strategy built on top of it and the execution of the strategy can all misfire, leading to larger and ir-repairable repercussions.

A proficient digital strategist must possess a comprehensive understanding of the consumer, the product, and the intricacies of effective delivery. The mere existence of a superior product is rendered futile if one lacks the knowledge of disseminating pertinent information to the consumer base. A strategic approach necessitates a profound comprehension of diverse communication channels and their respective user demographics. After all, a remarkable product yields optimal results only when it reaches the right audience through apt channels.

Experts in digital analysis decode intricate online user behavior, strategically optimize digital approaches, and meticulously interpret data, fostering informed decision-making crucial for business success.

A Digital Technology Analyst evaluates and analyzes digital systems, processes, and technologies, identifies areas for improvement, and recommends enhancements. They analyze data, research emerging technologies, and collaborate with teams to support informed decision-making and contribute to strategic technology planning.

A Digital Analyst is literally the 'Oracle' of any company - in short it is not just about data collection, but it is also about representing this data in a manner that is easily understood by the larger internal community (Ex: Partnerships/ Marketing teams) Here in lies the rub, cause multiple laws across NORAM, EMEA & other Asian countries forbid you from sharing data publicly or even internally. A sharp data analyst therefore knows to create dashboards (say with Tableau) within the right norms; Knows how to build in the right UI for easy usage by internal teams & also knows how to step outside and explain this dashboard to others. In many ways individual pulls by an analyst is a lifeline for all companies.

This role has now evolved as a “Performance Marketing Manager” with clear and measurable KPIs related to performance of various social media and AdWords / SEM campaigns. Perhaps the most important middle management role as it directly impacts and drives the business.

A digital marketing manager is the conductor of a company's online orchestra. Here's a quick rundown of their key roles: Strategy Maestro: They craft digital marketing strategies, choosing the right channels (website, social media, email, etc.) to reach target audiences. Content Curator: They plan and create engaging content that resonates with the audience and aligns with the brand message. Campaign Conductor: They manage and execute digital marketing campaigns, overseeing everything from budget allocation to performance analysis. Data Analyst: They track and analyze campaign performance, identifying what's working and what needs improvement. Tech Trendspotter: They stay updated on the latest digital marketing trends and technologies

I would say wha is missing in the description is that a Digital Marketing Manager needs to be very data driven. You constantly need to read the data and adjust your campaigns.

As a professional in this role, you have the opportunity to navigate a dynamic digital landscape with creativity and strategic foresight. You can craft resonant campaigns, leverage data intelligently, and continuously seek innovative engagement approaches. Adapting to evolving digital tools and platforms can keep you agile in a swiftly changing market, allowing you to stay ahead.

A digital marketing manager excels in driving campaigns that align with key business goals, focusing on increasing traffic, engagement, conversions, and retention. By a strategic planning with measurement and analytics, using insights to guide decisions and optimize performance across channels like search engines, social media, email, and display advertising. This role goes beyond merely utilizing tools; it involves a deep understanding of audience targeting, budget management, and the integration of marketing efforts with business goals. A blend of creative thinking, strategic acumen, and proficiency in analytics and digital marketing principles is essential, ensuring campaigns are innovative but also measurable and results-oriented.

A digital marketing manager is person who dons multiple hats. At its core, a digital marketer is someone who understands the brand promise/ USP. From an executional stand point he is typically tasked with driving one of 3 duties - 1. Build Brand Awareness 2. Drive Consideration 3. Drive Conversion. A smart digital marketer also understands not only the tactical nuances of digital (such as moment marketing) but also how to evaluate effectiveness (such as A/B testing). Last but not the least, he understands ad formats for each platform & knows how to evaluate the performance of each platform. If you find such a digital marketer, he can be an extremely powerful asset and can drive disproportionately high ROAS.

Beyond possessing knowledge, a digital marketing manager should exhibit a genuine enthusiasm for online engagement. In our progressively digitalized world, a profound comprehension of diverse demographics is imperative, enabling the manager to discern the optimal strategies for the 'what,' 'when,' and 'where' of each product. This role has evolved from its once ambiguous nature to a well-defined, Key Performance Indicator (KPI)-driven responsibility. The digital marketing manager is required to be versatile across various facets of digital media. While the adage 'a jack of all trades is master of none' holds true, in the digital realm, being adept across multiple domains is often more advantageous than specializing in just one.

The new-age digital marketing manager is someone who understands the holistic digital landscape, is data-driven, and can adapt to emerging technologies and trends. They should be able to integrate various channels, leverage analytics, and have a strategic mindset to achieve business objectives. Additionally, staying updated on the latest digital marketing tools and technologies is crucial in this dynamic field.

if you live and breathe digital marketing, this is th thinking of digital marketers who develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

One of the major difficulties of this position is that the time cycles required to properly assess results do not necessarily correspond to those of the managers above. In particular, the timescales needed to achieve good results with SEO or good old e-mailing mean that you need to have a certain amount of autonomy in managing the budget and the plan for enough months.

In a perfect world a digital content manager would not be creating the content, but working with a team of creator ensuring best practices to ensure the content is consumed by the largest audience possible

Story telling is a skill that everyone should learn. Disney is an excellent example of a story telling arc and how it can be used. Current world and norm Characters intro Intro to new world possibility Event 1 Journey of the unknown Event 2 Finding yourself and defeating your demons /foes/fears Finale Move to a new world order Established new norm Don't believe me try it out on your next Disney Just one technique on how to write.

A Digital Content Manager is Jack of all trades & Master of All. It starts with a solid understanding of the target audience of the brand. Once that understanding is in place he/ she can draw up a list of relevant topics of high interest. This is followed by a posting strategy that is relevant for each platform in question and in formats that work best for each platform. The Digital Content Manager also has an analytical bent of mind and can study relevant tools to understand what content works better & what doesnt. All of this should lead to a robust funnel of content delivered through the year. Executed well, any brand can organically deliver levels of success that often surprise founders/ ceos and shareholders.

A person in this position is responsible for creating, improving, and maintaining content with the goal of achieving business targets. Their duties include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

As a Digital Content Manager, you are upfront in crafting stories that hook, and hold on your audience. Contrary to mere content creation, your role should speak to stories that are memorable.

3 tips: 1/ Avoid image banks. 2/ Stay away from image banks. 3/ Avoid image banks. We need fresh, original content, and we've had enough of these totally unrealistic meeting photos. Any authentic, offbeat photo is better. And while AI-generated images can be interesting, it's only on condition that you spend enough time asking for something original enough. Beware of fads that go by quickly. Original, high-quality content ages well, and can be reused (rewriting a text, using an extract, cropping an image).

A Digital Content Manager develops and manages digital content strategies, oversees production, ensures message consistency across platforms, collaborates with creative teams, analyzes performance metrics, and plays a key role in building and maintaining a brand's online presence through compelling and relevant content.

The role of a digital content manager is inherently enjoyable, blending the realms of creativity, skills, & knowledge. The key lies in establishing a comprehensive understanding of the product, its intended audience, & the market landscape. It entails identifying where the target consumers congregate & discerning the purchasing patterns within that demographic. By addressing why some potential consumers haven't engaged with the product, the manager can craft compelling content tailored to captivate the target audience and strategically deploy it across relevant channels. In instances where budget allows, collaborating with other creative forces, such as influencers, is a recommended approach to maximize the impact and value of the content.

Only staying trend relevant isn't what content manager is expected to be. While traditional hygiene of JD is needed, one needs to be equally discreet of trend reaserch optimisation. Managers working on content need to know, not everything works for every market or industry

In 2023, a digital content manager thrives in an era where diverse content formats and interactive media dominate. They harness immersive technologies, integrating virtual and augmented reality to enhance storytelling. Keeping pace with evolving SEO algorithms, they optimize content for voice search and semantic understanding. Inclusivity is a priority, with content managers ensuring diverse representation and accessibility in their creations. Data-driven decision-making is paramount, with content strategies informed by analytics tools and user behavior insights. The role extends beyond traditional writing skills, demanding a dynamic approach to engage audiences across various digital platforms.

A great digital project manager should have a command of digital tactics including writing, design, advertising, and more - but most importantly, be an expert in the type of business or client they serve. Our clients are primarily B2B tech and services companies, so having project managers who understand how those types of companies work is important. Managing processes and people is most of the job of a manager, and knowing the ins and outs of how a business runs makes that possible.

In 2023, one of the major skills needed with all other enlisted skills is surely knowledge of right language. AI is man made and can help only upto an extent. Younger junior team sets try to complete jobs basis technology... But project leader is the guy who receives the burnt from client incase of errors. Hence although digital mandate, offline knowledge and getting team to understand the situation seriousness lies in hands of PM

The ideal digital project manager should comprise of the combination of visionarity, versatility and empathical. They know the digital environments with in-depth clarity and work well across multiple intricate operations. Their zeal comes out vividly through their eagerness to adopt new tech or innovations. They are good at communication because they ensure open, effective communication with their teammates as well as key partners. They are the most adaptable, easily adapting and guiding projects successfully through unexpected obstacles or difficulties. In general, they sympathise more with their groups hence creating a working atmosphere.

A Digital Project Manager plans, organizes, and oversees the execution of digital projects, defining scope, setting timelines, allocating resources, and coordinating cross-functional teams. They ensure projects are delivered on time, within budget, and meet quality standards through effective communication and task coordination.

This professional leads online-based projects. They are in charge of the planning, execution, and tracking of digital projects, such as website developments or online marketing campaigns, often coordinating with cross-functional teams to ensure projects are completed on time and within budget.

A digital project manager is the maestro of the digital world, overseeing projects from conception to completion. Their goal is to deliver successful projects on time, on budget, and aligned with business goals. Here's a breakdown of their key responsibilities: Planning and Scoping: They define the project's roadmap, outlining goals, deliverables, timelines, and budget. This involves collaborating with stakeholders. Team Management: Digital project managers assemble and lead teams of designers, developers, content creators, and other specialists. Tool Mastery: Project managers leverage project management software, communication platforms, and other digital tools to streamline workflows and boost efficiency.

Develop integrated transformation project - from conceptualization of the transformation plan based on the business and technology strategy through to ownership of implementation of the agreed transformation.

The tasks of digital progect manager will vary depending on the company: IT Consulting + Transparent assessment => fast career growth; + Gaining knowledge in IT; + Work-life balance; + Clients are large companies => managing integration into a huge infrastructure + collaborate with 10 different departments; + Good for CTO or system architect wanabees; - Sometimes you'll have meetings about future meetings. Digital agency + Dynamic work; + Work-life balance; - Very small projects (simplest web development, branding, and SEO); - Same type of tasks and problems. Product company + Good experience in IT; - Tight resourses; - Endless different problem solving; - Other roles tasks (analytics, product managment, tech support and other).

They leverage agile methodologies, emphasizing adaptability and continuous delivery. Collaboration extends globally, with remote teams and diverse stakeholders requiring effective virtual communication. Project managers integrate cybersecurity considerations into project planning, ensuring digital assets remain secure. With an increased focus on sustainability, project managers incorporate eco-friendly practices in project execution. Harnessing automation tools, they streamline processes and enhance efficiency, aligning with the ever-evolving digital landscape. The role demands not only traditional project management skills but also a keen awareness of emerging technologies and global trends.

Digital designers are the visual wizards of the digital world, crafting engaging experiences across websites, apps, social media, and more. Design Creation: Visuals and User Interfaces: Digital designers breathe life into ideas by creating user interfaces (UIs) and graphics for websites, apps, social media posts, and other digital touchpoints. They use design software like Photoshop and Illustrator to translate concepts layouts. Prototypes and Mockups: They don't just create static visuals; they also build interactive prototypes and mockups to demonstrate how the design will function. This helps stakeholders understand the user experience.

An interesting perspective: The human brain processes images 60,000 times faster than text, and 90 percent of the information transmitted to the brain is visual. All strategies and implementations would fail if the message intended to communicate to users does create an impact. It should invoke human emotions and motivate the user to take the desired action.

A Digital Designer creates visually appealing digital assets for websites, apps, or other platforms, collaborating with stakeholders, staying updated on design trends, and ensuring brand consistency. They use creative skills and software to produce engaging digital experiences that contribute to the aesthetic and functionality of digital products and marketing materials.

In a way of mimicking Steve Jobs; the idea will be centred on merging and combining arts with technology. Working as Digital Designer doesn’t mean one to do something, but rather something he or she should be: it requires both imagination and techincal talent. Designing for behavior, what is it, and why does it matter? All pixels, lines of code must be functional as well as beautiful. The Digital Designer has to be so meticulous but bold in his/her thinking at the same time. However, they need to go much further than following the latest trends and dare to establish new benchmarks. Design is not only what it looks like and feels like. Design is also how it works.

A digital designer should take great interest in the brand's story, products and processes to clearly articulate these through visual designs. It is critical that they are involved in the strategic planning process, giving their input and receiving clarification where required.

A digital designer plays a critical role and has a unqiue skill set. The digital strategist/manager can pick the right channels, develop the most compelling copy, design the most effective strategy but without the right format, design, and flair everything is forenaught because if the message/copy and design/layout don't highly complement eachother, the email, ad, brochure, web page, e-book, etc. will fall flat. The designer has to be creative and either have a forward-looking vision for the final piece or easily be able to grasp and translate the vision from the digital manager.

“Digital Acumen” has become a skill as important as Business Acumen. Digital Acumen is the ability to understand and use digital technologies effectively to achieve business goals. In a technology-driven world, Digital Acumen is a key skill for people to possess to make informed decisions and stay ahead of the competition

Digital strategy encompasses a wide range of roles and responsibilities as organizations strive to leverage digital technologies to achieve their business objectives. These roles often overlap, and the specific responsibilities vary depending on the size and structure of the organization. Additionally, the digital landscape is dynamic, and new roles emerge as technology and strategies evolve. As such, fostering a culture of innovation and ongoing learning is crucial for digital strategy teams to remain at the forefront of industry advancements.

In large agencies I have worked with, roles tend to become too 'constrained' with not much fluidity between roles. It leads to a group of individuals working only in their own niche and not understanding or appreciating the bigger picture. Sadly, this can also lead to staff churn as those individuals seek change, diversity, or personal growth. The overall result is a suppression of the skill level that some organsations can provide when servicing their clients. My advice is that the hiring manager and the agency as a whole should be more focused on business acumen with the ability to learn new skills, and less focused on skill definition.

Digital Strategist: Develops overarching digital strategies aligned with business goals. Content Strategist: Plans and manages content creation for online platforms. Social Media Strategist: Focuses on creating and implementing social media strategies. SEO Specialist: Optimizes content for search engines to improve online visibility. Data Analyst: Analyzes digital data to provide insights for strategy refinement. UX/UI Strategist: Shapes user experience and interface design strategies. Email Marketing Specialist: Develops and executes email marketing campaigns. Paid Media Specialist: Manages paid advertising campaigns across digital channels. Analytics Manager: Oversees the entire analytics process, ensuring data-driven decisions.

A marketer needs to be part of the ecosystem of the whole business. Just because this job title has the word ‘digital’ in it doesn’t mean it starts and ends there. They should be involved in strategic decisions about the business so they know what to communicate, with whom, when and how.

The three key pillars of digital strategy are digital culture, organizational structure, and cognitive factors. Digital culture sets the upper limits for all outputs at the organizational level. If the structure is not flat, but rather high in hierarchy, it slows down all processes, making it difficult to achieve the desired speed in competition. Cognitive transformation occurs with the digitization of products/services and business models, disrupting routines within the company. A "Digital Strategy Coordinator" can successfully manage processes by overseeing these three areas in coordination with relevant department heads.

Digital Sales Specialist - a resource with whom you can interact completely virtually and make your purchase. Helps you with virtual demos, clarifications and offers. Distant yet human.

One aspect that I experienced to be essential for a Head of Digital/CDO and his/her team is "leading by example". If you want the organisation to adapt a new leadership style, show it. If you want the company to act more agile, live it. If you want the silos to break up, involve them. Learning and change are more created through experiencing the new with all senses, rather than just by a rational argumentation.

The digital space is dynamic and ever-evolving. One inherent part of someone in the digital space that makes them stand out from the crowd is the ability to be a "digital forecaster." This means they're able to identify upcoming digital outlets and strategy and implement them in to their campaigns. Giving strategists the opportunity to experiment is integral to the progression of the space.

The key word in "digital marketing" is "marketing". Digital, etymologically, means with the finger. Many young professionals born into the digital world are so delighted to manipulate a few tools with their fingertips that they forget to think about the essentials. And in doing so, they poke themselves in the eye! Back in the days when we used to sketch things out on a little piece of paper, we concentrated on the ideas first, and only then did we move on to executing the ideas that had been validated.