Adpearance

The $7,500 EV tax credit expires September 30, and our data reveals interesting patterns: 👉 Geographic reality: EV sales aren't evenly distributed. The top 10 states control nearly 70% of movement, with California alone capturing 27.9%. 👉 Model winners: Three vehicles are leading the charge—Honda Prologue, Hyundai Ioniq 5, and Chevrolet Equinox EV. But which one dominates varies by region. 👉 Dealer opportunity: Understanding your local EV market means knowing which models your customers actually want, not just what's selling nationally. Download August’s Market Pulse report to learn more: https://hubs.li/Q03BQpH20

August’s Market Pulse Report is LIVE with July's automotive inventory movement data. 👉 Regional leaders: Pacific & South Atlantic (8% growth each) 👉 Segment winners: Small SUVs +11%, Small Sedans +14% 👉 National movement: +6% movement with -1% inventory 👉 EV acceleration: 60-day window before $7,500 credit expires Download our complete Market Pulse report with regional and segment breakdowns + a special EV update: https://hubs.li/Q03BLfx00 #AutomotiveMarketing #DataDriven #DigitalMarketing #EVSales

Join Adpearance as a Sr. Digital Strategist! We're hiring goal-oriented professionals to work with automotive dealership accounts using our proprietary MarketAI platform to deliver measurable results. Required skills: - SEM and SEO - Google Analytics and Google AdWords proficiency - Account management with automotive dealers (preferred) - Ability to manage multiple projects under tight deadlines - Superior knowledge of digital advertising products and display marketing You'll craft strategies, analyze campaign data, and present performance insights to C-level executives within dealerships. Remote-friendly position with comprehensive benefits and growth opportunities. Apply here: https://hubs.li/Q03B2pqz0 #Hiring #RemoteWork #AutomotiveIndustry #Recruitment

We all had so much fun at the Adpearance annual summer picnic last week! Between basketball knockout, the watermelon eating contest, and unlimited tacos, it was the perfect way to connect with team members and celebrate another successful year. The best part had to be our IRCO fundraiser where team members could throw wet sponges at their managers. Nothing says team building quite like your direct reports getting a little revenge. 😂 And we raised $300 for a great cause while doing it. These moments remind us why we love working with this team. Great food, friendly competition, and giving back to our community.

When sales slow down, should dealers cut their advertising budget? Major dealer groups are pulling back on marketing spend during uncertain market conditions. But this approach often backfires precisely when dealers need maximum visibility. Genevieve Navarro, Senior Account Director at Advance Automotive, explains why maintaining ad spend during downturns is actually a strategic advantage - and the three key benefits dealers gain when competitors retreat. Watch the video below and read the full strategy in the comments for all the details.

How do you improve digital marketing performance without increasing your budget? Safford VW of Fredericksburg faced this exact challenge. Working with their dedicated Digital Strategist, they focused on campaign structure optimization and strategic budget reallocation rather than simply spending more. The results after six months: 🏆 846% increase in Shopping VLA conversions 🏆 146% increase in paid search conversions 🏆 363% increase in form submissions for paid search 🏆 168% increase in phone calls This case study demonstrates how data-driven decision making and continuous optimization using MarketAI technology can transform digital marketing performance without additional budget. Read the complete strategy breakdown: https://hubs.li/Q03zw3VG0 #AutomotiveMarketing #DigitalAdvertising #MarketAI

Three key advantages emerge when dealers maintain advertising during downturns: 👉 Your ads face less competition 👉 Each advertising dollar captures more market share 👉 In-market shoppers see your inventory multiple times during their research Plus, the current market creates unique opportunities for VIN-level advertising. With new inventory harder to source and popular vehicles in short supply, targeted advertising for specific units becomes more valuable than broad campaigns. Mike Young, VP of Business Development, breaks down the complete approach in our latest blog post. https://hubs.li/Q03yYMJc0

The logic seems straightforward: unpredictable sales mean tighter margins, so cutting marketing spend appears practical. This approach often backfires. When competitors reduce their advertising presence, dealers who maintain visibility gain three significant advantages: → Your ads face less competition, potentially reducing costs → Your dealership stays top-of-mind during the shopping process → Your inventory gets exposure that competing dealers' vehicles don't receive Learn why dealers should NOT cut ad spend during market uncertainty. https://hubs.ly/Q03yCRNy0

How do you make sure your dealership shows up in the new AI Search Results? Here are the top 3 things you need to know so your dealership’s website doesn’t get lost in the shuffle. Watch our video for more details and read the full blog here: https://hubs.li/Q03yBQNC0 #AutomotiveIndustry #AISearch #Dealers #Dealerships

AI search represents the next frontier for automotive marketing, but it's not replacing your existing SEO efforts—it's building on them. Our latest blog explores 5 actionable strategies to show up in AI search results, from strengthening your digital foundation to creating conversational content that answers real customer questions. What's your dealership doing to prepare for AI-powered search? https://hubs.li/Q03xJKB80 #AI #AutomotiveMarketing #Dealerships #Dealers