AS Beauty Group

A proud moment for AS Beauty Group! Our incredible founders, Alan Shamah and Joseph Shamah, have been honored as Industry Icons by Beauty Independent’s 2025 Beacon Awards! This recognition is a testament to their visionary leadership, entrepreneurial spirit, and unwavering commitment to building beauty companies that champion accessibility, inclusivity, and innovation. From revitalizing legacy brands to creating space for every consumer, Alan and Joseph’s impact on the industry is undeniable - and we’re just getting started. Congratulations to both Alan and Joseph on this well-deserved honor! You can view the official listing here: https://lnkd.in/giny3_P

Cover FX’s Hickley Magic campaign has been awarded Best Influencer Campaign in the 2025 BeautyMatter Awards! This campaign blended creativity, community, and complexion magic to spotlight what makes Cover FX truly unique. From the brilliant influencer partnerships to the storytelling that brought Hickley Magic to life, we’re so proud to see it recognized among the best in the beauty industry. Huge congratulations to the incredible team, partners, and creators who helped make this moment possible! You can view the official listing here:  https://lnkd.in/eEN_hTjx

It’s official! Laura Geller has won Best Content Activation at the Beauty Matter Awards for our Own Your Age campaign ft. Leanne Morgan! This campaign has been a powerful celebration of confidence, authenticity, and redefining beauty at every age. From heartfelt storytelling to impactful visuals and community engagement, Own Your Age resonated far beyond traditional content. A huge thank you to our incredible team and partners who brought this vision to life. We’re so proud to be leading the conversation on age inclusivity in beauty. You can view the official listing here:  https://lnkd.in/eEN_hTjx

Big news from the Cover FX team! We’ve been named a FINALIST in three categories at the Content Marketing Awards:  Most Innovative Content Distribution Strategy – Paris Jackson Campaign Best Use of Influencer Marketing – Hickey Magic Campaign Best Short Form Video – Ms. Irrelevant Campaign Each project pushed boundaries, sparked conversation, and blended creativity with purpose, from redefining edge with Paris Jackson, to viral TikTok-worthy moments with Hickey Magic, and to spotlighting bold voices in beauty with Ms. Irrelevant. Huge thanks to the Content Marketing Institute for this recognition, and to every creator, partner, and team member who helped bring these campaigns to life. You can view the official listing here: https://lnkd.in/eWCz46Yj

We’re owning our age, and our humor! Laura Geller Beauty has won Best Use of Humor at the Content Marketing Awards for our “Own Your Age” campaign! This campaign was rooted in a simple but powerful truth: aging is something to celebrate, not hide. With a little wit and a lot of heart, we set out to challenge outdated beauty standards and spotlight the confidence, vibrance, and joy that comes with age. From clever content to bold messaging, our team leaned into humor to spark conversations, shift perceptions, and empower women over 40 to take center stage. Huge thanks to the Content Marketing Institute for this recognition, and to our incredible team, talent, and community who helped bring this vision to life. You can view the official listing here: https://lnkd.in/eWCz46Yj

We’re feeling blissfully proud! Our Elder Millennial Campaign was named a FINALIST for Best Use of Humor at the Content Marketing Awards. At Bliss, we don’t take ourselves too seriously, but we do take skincare (and a good laugh) very seriously. This campaign celebrated the elder millennial experience with a wink and a nod to Y2K nostalgia, aging skincare needs, and the chaotic joy of growing up in the AIM-to-TikTok era. Being recognized for our humor is an honor, especially when it helps us connect with our audience in a fun, authentic way. Huge thanks to the Content Marketing Institute for the love, and to our amazing team and community who brought this campaign to life. You can view the official listing here: https://lnkd.in/eWCz46Yj

We did it — Bliss just took home a CommerceNexty Award for Most Effective Brand Storytelling! Our  Elder Millennial campaign, featuring the one and only Iliza Shlesinger, flipped the script on today’s youth-obsessed beauty standards. While the skincare aisle gets flooded with Gen Alpha energy, we brought the spotlight back to the grown-ups with a hilarious and nostalgic take on skincare. Iliza’s viral video, where she hilariously battles tweens for shelf space in a beauty store, called out the “Sephora Kids” trend and made one thing clear: skincare doesn’t come with an age limit. This bold campaign broke through the noise and reminded everyone that effective, no-nonsense skincare isn’t just for the TikTok crowd. Thank you, CommerceNext, for this incredible recognition! You can view the announcement here: https://lnkd.in/eGrXmcX8

We are thrilled and honored to receive the Merchandising Excellence Award from QVC! Thank you to QVC for your continued partnership and support. This recognition is a true testament to the incredible team at Laura Geller Beauty—your hard work, creativity, and dedication made this possible. This win belongs to all of us!

Our Own Your Age campaign began with a powerful message, and now it has earned Silver at The Drum Awards in Fashion & Beauty! To celebrate National Mature Women’s Day in April 2024, we teamed up with the brilliant and hilarious Leanne Morgan to craft a campaign that truly resonated. As our Age Empowerment Coach, Leanne brought her signature charm and authenticity to a message that reminded women everywhere that confidence only gets better with time — and embracing your age is something to celebrate. A huge thank you to the Drum Awards for recognizing our work! You can view the official listing here: https://lnkd.in/ec7Nitpc

On June 4th, 2025, AS Beauty had the honor of volunteering at a very special luncheon for Holocaust survivors - a moving and humbling experience we will never forget. Volunteering is a cornerstone of our company culture, and this event reminded us of the power of human connection, compassion, and remembrance. Sharing stories, laughter, and beauty products with these extraordinary individuals was a profound privilege.   We are deeply grateful to Selfhelp and JCC Forest Hills for making this opportunity possible and to our employees who brought their full hearts to the table.   #BeautyInAction