AI is changing the rules of personalization — but without clean, consented data, even the smartest tech falls flat. Watch Forrester’s Stephanie Liu and BlueConic’s Sam Ngo as they explore how digital doubles. AI-powered agents acting on a consumer’s behalf are redefining the future of CX. 🎥 Watch to learn: - Why unchecked algorithms are eroding trust - How zero-party data fuels ethical personalization - What it takes to build an AI-ready data foundation Catch up now and future-proof your marketing. 👉 https://ow.ly/BT5i50WAXll
BlueConic
Software Development
Boston, Massachusetts 14,420 followers
The Customer Growth Engine. Where data turns into growth.
About us
BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.
- Website
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http://www.blueconic.com
External link for BlueConic
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2010
- Specialties
- customer data collection, customer data activation, customer data insights, unified customer profiles, single customer view, first-party data, customer data, machine learning, customer data platform, progressive profiling, real-time segmentation, identity resolution, recommendations engine, cdp, marketing technology, marketing software, and martech
Products
BlueConic
Customer Data Platforms (CDP)
The BlueConic Suite consists of a set of interoperable solutions including the BlueConic CDP, Clean Rooms, and Experiences powered by Jebbit. With Jebbit, marketers are able to gather their own first-party data through a variety of interactive tools such as custom quizzes, surveys, and lookbooks, all facilitated by Jebbit's no-code, AI-fueled experience creator interface. This data, when merged with the extensive enterprise data housed in the BlueConic CDP, will provide customer insights unparalleled by any other suite. These comprehensive profiles can then be anonymized in the BlueConic Clean Room for further segmentation or activation across channels with partners.
Locations
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Primary
225 Franklin St
Floor 26
Boston, Massachusetts 02110, US
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Wijchenseweg 101
Nijmegen, Gelderland 6531 ZR, NL
Employees at BlueConic
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Suresh Vittal
Product and technology leader, innovator, SAAS executive; EVP & CPO @ UKG;
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Leonardo Carbonara
Vice President, Product @ BlueConic | Head of Product
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Mihir Nanavati
GM & Product Executive in MarTech & AdTech
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Jonathan Jewett
Driving AI-Powered Growth for Commerce Brands | Transforming Customer Data into Revenue with BlueConic
Updates
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🛒 If shoppers can’t find what they want fast, they’re gone. But brands like Free People, Centrum and RMS Beauty aren’t settling, they’re turning product discovery into a growth engine. ⚡️Interactive quizzes ⚡️Guided experiences ⚡️Zero-party data that moves the needle 💥 Higher AOV 💥 More conversions 💥 Real retention Ready to build momentum with every click? This webinar will show you how to move fast, grow faster, and never look back. 👉 Register now: https://ow.ly/g1Ne50WAX98
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🚀 BlueConic is heading to eTail™ Boston 2025! Join us August 11–14 at the Sheraton Boston Hotel, where our Account Executive Jennifer Gallagher will be on-site to talk all things CDP, data activation, and customer growth. Want to chat? 📅 Book time with Jennifer: https://lnkd.in/ehuwWUGZ 📍 Find us in the Expo Hall! Let’s unlock what your data can really do. 🏁
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We’re thrilled to announce Mihir Nanavati as our new GM of Product & Technology and Grace Bacon as our new Chief Marketing Officer! Mihir brings deep product leadership experience from AdRoll, RollWorks, and Tradeshift. Grace has built and scaled high-impact marketing teams at Showpad and Quartz. They’re joining us at a pivotal moment as we scale our AI-powered Customer Growth Engine to help brands drive smarter, faster growth with first-party data. Read the full announcement 👉 https://lnkd.in/eay__QmV
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Most marketers aren’t struggling with AI. They’re struggling with the data that fuels it. As Forrester’s Stephanie Liu put it: “AI won’t magically fix your data problems. It’ll just make them more obvious.” In this webinar recap, you’ll learn: ✔️ Why GenAI adoption is tied to privacy mindsets ✔️ What “digital doubles” mean for the future of personalization ✔️ How to prep your data before your AI project falls flat 👉 https://lnkd.in/eCikxcKS
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📈 For retail marketers, growth isn’t about having more data, it’s about having the right data and putting it to work in real time. In this practical guide, you’ll learn how to capture richer insights directly from shoppers, deliver real-time personalization that actually converts, and empower your team to launch and optimize campaigns without waiting on IT. See how brands like Bliss, RevZilla, and LoveSeen are turning insight into impact and driving real results. Ready to do the same? Download the guide: https://lnkd.in/eKMdk3AK
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The rules of publishing are changing fast—and Forbes is ahead of the curve. In this online forum with The Rebooting, Nina Gould, Chief Product Officer at Forbes will share how they unified fragmented audience data into a real-time 360º view and how that foundation now powers smarter personalization across email, web, and advertising. 🔗 Save your spot: https://lnkd.in/egW2rid4 #DigitalPublishing #FirstPartyData #MediaInnovation #Personalization #CDP
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BlueConic reposted this
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A/B tests can take weeks to deliver a “winner.” But by then, your customers may have already moved on. Our Director of Data Science, Bart Leusink, shares his perspective on why traditional testing can’t keep up and what a more adaptive, real-time approach to personalization looks like. You’ll learn: ⚡ Why static tests fall short in fast-moving environments ✨ How agentic personalization adapts in the moment 📈 What marketers can do to convert more, faster 👉 Read the full post: https://bit.ly/4f4ge6f
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Despite all the data, tools, and pressure to deliver results growth still feels stuck. Not because marketers are missing data. But because they’re stuck trying to use it effectively. Discover the three biggest blockers holding teams back and how leading brands are breaking through with smarter, faster strategies for growth. Read the full blog: https://lnkd.in/ezPE6mcZ