BrightTALK

Wow! Day 1 of our #Reach virtual summit is a wrap - 11 incredible sessions in a jam-packed day full of many valuable takeaways: Valery Rieß-Marchive from LeMagIT and David Casataneira shared strategies to build trust and engage IT decision-makers in an AI-driven marketing landscape ✅ Byrony Seifert and Reuben Braham shared strategies to optimize channels, enhance positioning, and drive sustainable growth in a B2B fireside chat 💥 Bryan Glick and Brent Boswell shared how publishers use credibility and data to help B2B marketers engage tech buyers 👥 Adam Davis and Rachel Glazier explained how trusted media platforms boost advertising ROI through memorability, brand awareness, and buyer alignment 🏆 Liam Rogers and Christian Perry shared how intent data and analyst-backed content drive demand generation success by influencing self-guided buyers with impactful strategies 📈 Experts Lieu Thi Pham and John Buten from Forrester shared strategies for navigating AI-powered buyers, emphasizing indirect influence, trust-building, and addressing confidence gaps in the new zero-click reality💡 David Edelman and John A. Steinert discussed evolving personalization strategies, AI's impact on B2B expectations, and practical steps for organizations to enhance competitiveness in Informa TechTarget’s B2B Content Brilliance series 🎬 Katie Donegan, Sabrina Polin and Travis G. explored Gen Z buyers' unique motives, preferences, and high expectations in B2B, debunking myths and uncovering truths to help marketers better connect💥 David Sacco from Salesloft, Sean Magee from Demandbase, and Dara Such discussed emerging B2B sales trends, ABX for trust-building, AI for automating tasks, intent signals for focus, and hyper-personalized content to boost engagement 🤝 Kristin Heisner from Commvault, Jerome Alexander from Cloudera and Rachael Fuller discussed using AI to personalize content, collaborate, target niches, and adapt in B2B partner demand generation 🧭 Allison Brown from Snowflake and Jill Bottomley Kunkes from Informa TechTarget discussed how Snowflake's industry-specific marketing model, developed with Industry Dive, drove impactful results like vertical growth, audience expansion, and pipeline impact 💭 It's not too late to watch today's sessions, watch them here on-demand: https://lnkd.in/gXytgAaV Don't forget to tune in for Day 2 tomorrow!!

Get ready 💥 #Reach kicks off tomorrow 🚀 Join our flagship virtual summit for 20+ sessions packed with actionable insights from B2B experts in marketing, sales, and RevOps. Boost your go-to-market strategy, reserve your spot now: https://bit.ly/4loDvkY

📢 Calling all Partner Marketers! 📢 Discover how leading companies are using AI to supercharge their partner ecosystems and stay ahead in the fast-evolving tech landscape. 🚀 Join us on Wednesday, September 24th, to unlock expert insights and strategies. ➡️ Register now to secure your spot! [https://lnkd.in/g3a3nEjg] Kristin Heisner Rachael Fuller Robert Bock Morgan Malinconico #PartnerMarketing #AI #B2BDemand

What a week at Content Marketing World! Our team had an incredible time connecting with some of the brightest minds in B2B marketing. The energy was unmatched ⚡ From hosting our live session with Mandi Tompkins and Travis G., where we explored frameworks for creating content that resonates with today’s skeptical buyers, to hearing the latest trends shaping the industry and exchanging ideas with peers, every moment was unforgettable. A huge thank you to everyone who joined us and to Content Marketing Institute 👏 #ContentMarketingWorld #ContentStrategy #CMWORLD Melia (Stuppy) Stern, Katie Lewis, Garrett Mann, Liam Berry, Christine Woodyard, Luke Thornton, Will Beaty, Eric Brandner, Monique Dunne, Joshua Kent, Brent London & Sam Strongin