Colle McVoy

Dairy Queen isn’t just where you grab a Blizzard, it’s where relationships are built, memories are made, and every visit feels like a sweet return to something familiar and magical. Colle McVoy is honored to partner with this iconic brand to help write its next chapter, one swirl at a time. 🍦 🍔 ❤️   Thank you to Brian Bonilla and Ad Age for the article. Link in comments.

It’s not often you get a second shot at the kind of partnership you believed in from the start.   Colle McVoy has been named DQ’s new creative agency of record, a year after finishing second in the original review. As Ad Age reports, what followed was honest conversation, a deepening relationship, and an opportunity to build the right team together.   Now, we’re proud to be partnering with one of the most beloved brands in the world. Grateful to our partners at Dairy Queen for trusting us to help shape what’s next.   Full article in the comments.

A legacy worth celebrating. We marked our 90th anniversary the only way we know how: by honoring the foundation we’ve built, the evolution we’ve embraced, and the future we’re excited to create. It was a celebration of everything that’s shaped us, from our earliest days as an ag agency to the fully integrated creative force we are today. Thanks to every team member, past and present, who helped us get here. We’re proud of our legacy and even more energized by what’s ahead.

From the softness of each letterform to the warmth of the color palette, the design publication Brand New calls out the quiet intentionality behind every design decision of our recent work with La-Z-Boy Incorporated.   “They absolutely captured a vibe and they know it,” the reviewer wrote. “I wasn’t expecting to get one of my favorite takes on vernacular typography this year from a recliner, but sure, why not?”   The Brand New team recognized the nuance, the restraint, and the spirit of the work, calling it a “masterful pivot” for a 97-year-old brand finding new ways to own comfort.   Full story in the comments.

“A legacy refresh that doesn’t scream midlife crisis.” That’s how The Drum describes our latest work in partnership with La-Z-Boy Incorporated. We’ll take it.   The new identity honors nearly a century of brand equity while making comfort feel modern, personal, and a little bit luxurious. From logo to color palette to in-store experience, this was a brand evolution built to be felt, and not just seen.   Margo Waldrop shares how we partnered with La-Z-Boy to lean into heritage instead of running from it, and how comfort evolved from a product feature into a defining brand promise.   Read the full story in the comments.

“Tranquility and repose — just the sort of things that post-pandemic America is in the mood for.” ADWEEK says La-Z-Boy Incorporated’s rebrand is meeting the moment. When La-Z-Boy tapped us to lead their first brand refresh in more than 20 years, we knew the opportunity wasn’t just cosmetic. It was about rediscovering the brand’s sense of self—and using that to guide how La-Z-Boy looks, feels, and behaves moving forward. As Robert Klara points out, more people are choosing to stay in than go out, creating the perfect backdrop for a heritage brand to redefine what comfort means in today’s world. The new look goes softer, rounder, and more relaxed. Even the logo itself appears to be kicking back in a recliner. But this isn’t just about design—it’s about posture, presence, and purpose. Proof that nearly a century in, a brand can still evolve with clarity and intention. See the full article in the comments.

How do you reintroduce an American icon to a whole new generation? With La-Z-Boy Incorporated, we didn’t just want a refreshed look. We wanted to construct an immersive brand world that feels as comfortable and expressive as the furniture itself. Ad Age just spotlighted our new work for the time-tested brand. The work: → Imbues comfort into every curve and evokes an exhale with a sensorial experience from sight, to sound to scent. → Introduces a modern visual identity that remains unmistakably La-Z-Boy Incorporated. → Establishes a flexible design system that comes to life across channels, generations, and the moments people spend at home. Said CMO Christina Hoskins: “From the beginning, one of our team members pointed to this logo and said, ‘I want to [lie] on that.’ We were like, ‘Oh, we’re hitting on something here.’” Big thanks to our amazing partners at La-Z-Boy. Your openness and collaborative energy made the journey as refreshing as the work itself. Read Tim Nudd’s full story in the comments.

***NEW EPISODE*** (https://lnkd.in/ge6P2faG) Jody H. VP of integrated marketing at Perdue Farms joins Kate Frank, SVP at agency Colle McVoy LIVE from Cannes Lions International Festival of Creativity to discuss all things : reputation, brand equity protection, #omnichannelretail, 360 campaigns and so much more. Did you know there is a 'chicken camp'? Will he The CPG Guys be invited? Solve the mystery in this episode..... Episode : https://lnkd.in/ge6P2faG Here's some of what we asked them LIVE : $$ Jody - Perdue is a legacy brand with a strong reputation for quality and trust. How are you evolving that brand story for today’s consumers?" && Both - How do you ensure alignment when it comes to short-term performance goals vs. long-term brand building? Kate - specifically from the agency side, how do you ensure that creative excellence lives within a results-driven, omnichannel world? ## Kate - What does great storytelling look like in a category like fresh meat and poultry, where shopper decisions are often quick and price-sensitive? @@ Jody - How do you craft campaigns that stay true to Perdue’s values while still driving conversion at shelf or online?  #cpgguys #leadership #retailmedia #digitalmarketing

The future of Colle McVoy just walked in. Meet our interns! 🤩

Not so fast, Fortune. In Summer Hours we trust (and unplug early). As we continue experimenting with how we balance work, play and rest—what policies have you found most beneficial and why? https://lnkd.in/gSHk-UPj