Six years in, still shipping the future of digital. See select highlights from 2023.
Darkroom
Advertising Services
New York, NY 16,326 followers
Unlock the next stage of growth.
About us
Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, dtc, and retail media programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability. We have been recognized as one of the fastest growing private companies in America by Inc. 5000 (2023), a top 1% digital advertiser by Varos (2023), and our founders were named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024). SERVICES: Darkroom strictly focuses on developing the next-generation of digital services. We choose to add impact in the areas where brands presently need them most and over-index on retail, dtc, and marketplace services that have trackable revenue. Core Darkroom service verticals include E-commerce Marketplace Management, Retail Media, Paid Media Management, Performance Creative, and Customer Retention, among others. We are the only performance agency with a design-grade creative team and a certified Chief Creative Officer. These creative sensibilities are infused into our growth marketing teams by design. Darkroom is sister to Darkmatter, our venture investment vehicle for commerce technology and consumer businesses.
- Website
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https://www.darkroomagency.com?utm_source=linkedin&utm_medium=linkedin+bio
External link for Darkroom
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Advertising, Web Optimization, Acquisition Marketing, Paid Media, Creative Direction, Digital Products, Digital Strategy, Growth Strategy, AI Implementation, Data Analytics, Retention & Lifecycle Marketing, Amazon Marketing, Retail Media, Search Engine Optimization, Performance Creative, and Creative Design
Locations
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Primary
Get directions
6 St. John Ln.
New York, NY 10013, US
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Get directions
742 S Hill St
Los Angeles, California 90014, US
Employees at Darkroom
Updates
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The worst fundraising advice for founders is to follow the Sequoia deck format. Rishabh Jain (CEO, FERMÀT) explains why templates do not win investors. What matters is having a clear hook, 2–3 metrics that prove it, and relationships with the investors who will add value long term.
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We are thrilled to welcome Julie Novak as the new executive leader of our Social Commerce division. With nearly two decades of experience across ecommerce and video commerce, Julie brings proven expertise from TikTok, Amazon Live, and Trendio. At TikTok, she drove the expansion of TikTok Shop in beauty, helping the category win Retailer of the Year 2024. At Amazon Live, she scaled the creator program from 500 to over 50,000 in a single year and delivered more than $1M in sales on Black Friday 2020. At Darkroom, Julie will shape our Social Commerce offering, integrating performance media, short-form video, influencers, and live commerce strategy. Her leadership comes at a pivotal moment as we continue investing in AI to power full-funnel growth.
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Scaling on TikTok Shop is not as simple as sending products to influencers. Without strong creator product fit and careful management of affiliate programs, the economics break down fast. In this clip, Lucas DiPietrantonio and Sam Habibi explain why agencies play a critical role in making TikTok Shop work for brands. 🔗 Full podcast linked in the comments. #TikTokShop #EcommerceGrowth #Darkroom #SamHabibi
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Introducing Evolv. A first of its kind GLP-1 supplement company helping people live healthier, more fulfilling lives. With a bold, innovative vision for how GLP-1s could transform human health, Evolv partnered with Darkroom to bring that idea to market. We led naming, visual identity, digital product, and the go to market strategy, powering many of their growth marketing functions.
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TikTok Shop can change your brand overnight, but only if you get the economics right. Lucas and Sam Habibi break it down in our new podcast. 🔗 Link in the comments.
TikTok Shop is not just another sales channel. In this conversation, Sam Habibi shares with Lucas DiPietrantonio why brands need to connect it to the rest of their ecosystem, including Amazon, retail and wholesale, if they want it to be profitable. It moves fast, and if it works, it can reshape your business almost overnight.
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Amazon is giving brands access to ad space that most of the market will never see. In 2024 it generated 56.2 billion dollars in ad revenue representing 11 percent of the global market. Its value lies in two things. First, exclusive access to Amazon’s own properties such as product pages, search results, Prime Video, Fire TV and Twitch where high intent shoppers are already engaged. Second, premium off Amazon inventory through top publishers streaming platforms and exchanges with formats that integrate reviews ratings and add to cart functionality. For brands this means reaching Amazon shoppers before they search securing placements competitors cannot buy and running full funnel campaigns that drive both awareness and sales.
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TikTok Shop is not just another sales channel. In this conversation, Sam Habibi shares with Lucas DiPietrantonio why brands need to connect it to the rest of their ecosystem, including Amazon, retail and wholesale, if they want it to be profitable. It moves fast, and if it works, it can reshape your business almost overnight.
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AI isn’t failing because of a lack of data. It’s failing because most systems aren’t built to adapt. Michael True (Prescient AI ) explains how compound models, made up of agents that specialize, learn and coordinate, are replacing traditional dashboards and static decision-making. For teams scaling across channels, this shift is already changing how performance gets managed. Link to the full episode in the comments below.