In a race won by seconds, sleep is essential — and fragrance could be the key.
During the Tour de France, every day demands peak performance: athletes rely not only on physical strength and optimal nutrition for fueling and recovery, but also on sharp mental focus. The ability to make split-second decisions, stay alert, and remain resilient can separate good athletes from great ones.
But falling asleep after intense effort — especially after a Tour de France stage — can be a real challenge. Elevated body temperature, heightened stress hormones, and a rush of endorphins post-race make it difficult for riders to wind down. Add long transfers, unfamiliar hotel beds, and constant travel, and you’ve got the perfect storm for disrupted sleep.
And when sleep suffers, focus fades. Sleep deprivation can lead to slower reaction times, reduced concentration, and poor decision-making — critical weaknesses in a Grand Tour, where every second and every decision counts.
Together with cycling Team Picnic PostNL, we co-developed two Scentmate by dsm-firmenich functional fragrances by integrating our emotiOn™ technologies, grounded in over 30 years of neuroscientific research. These scent-driven technologies are designed to evoke feelings of relaxation and energy, supporting riders in winding down after effort, recovering more effectively, and maintaining mental clarity.
We’re not just pushing the boundaries of elite sport — we’re co-developing science-backed solutions that perform under real-world pressure. What we learn here helps shape our broader end-to-end innovations in nutrition and health: for athletes, consumers, and partners around the world.
Because when science and sport come together, progress isn’t just possible — it’s inevitable.
Learn more about our consumer-inspired fragrance solutions: https://bit.ly/46yf2WN
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