EMARKETER

With ambitious growth goals and new product launches underway, Cristy Garcia, CMO, impact.com, turned to EMARKETER to stay ahead of shifting consumer expectations and ground the company’s strategy in credible, fast-moving insights. “Once other teams saw the value, it spread across the business.” EMARKETER PRO+ acts as an internal intelligence hub across impact.com, helping marketing, sales, and research teams validate hypotheses and benchmark against the market. And with EMARKETER AI Search, finding the right insights has never been faster. “It’s saved us hours, if not days, of research time,” Cristy noted. Watch the full video to hear how EMARKETER helps impact.com drive growth and demand: https://lnkd.in/eHaEkvVC

The definition of search is changing. On today's episode of the Behind the Numbers podcast, we're asking if Google is really holding off the AI search challengers, how its AI Overviews are reshaping search behavior, and why more AI searches don’t necessarily mean a surge in ad revenue. Tune in to the full discussion with Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser: https://lnkd.in/es6cpwkf Made possible by Awin Global

CNBC: "I think one of the things that its earnings taught us was that you can spend a lot of money on AI when your core business is doing well, and especially when your core business has been already benefiting from the investments that you've made in AI," Jasmine Enberg, a vice president and principal analyst for EMARKETER, said about Meta's second quarter. https://lnkd.in/e6SqSW3U

Location matters in real estate—and in retail. Do you know which part of the US was lovin’ McDonald’s Minecraft promotion? How about the top dining destinations on Father’s Day or where Target gets the biggest collegiate bump? Discover the answers in a new data-packed report, presented by Placer.ai. Download Now: https://lnkd.in/gtKc6hmd

📈: Very excited to announce the launch of our inaugural EMARKETER ad spending benchmark series for #Brazil and #Mexico! These reports offer a detailed look at how advertisers are allocating budgets across devices, formats, and channels—including retail media and brand-new forecasts for CTV and social media ad spending. 🔎 Some key developments: —The ad market will see steady growth in 2025 and beyond. —Digital will drive that growth, fueled by double-digit gains in social media, retail media, and CTV. —Display formats will dominate digital ad spending. —The old media guard is losing ground to digital-native competitors. Link to both reports in the comments section below. Stay tuned for our deeper dive into Latin America's retail media ecosystem later this month :).

What happens when you put Sarah Marzano and myself in a room together to talk all things commerce and retail media? Spoiler: there will be hot🔥takes, that is for sure. We will discuss: 🌀How the commerce media landscape is evolving ⚡The biggest challenges and growth opportunities ahead 🛖Ways in which EMARKETER and IAB are bringing structure to a fragmented, complex space Join us on August 21 at 2pm ET. RSVP to the webinar: https://lnkd.in/efMMU3GC

One of the most fun things I got to do at Cannes in June (aside from beat Austin Leonard at boules) was talk shop between sessions with Collin Colburn about all the moving pieces impacting #commercemedia. We figured it would be fun to re-enact all of this, except in the EMARKETER studio this time. We're going to discuss the current lay of the land, the biggest challenges facing commerce media platforms, and what we'll be watching as we head into the back half of the year. Link here to sign up: https://lnkd.in/eM3FrUSi

Attending eTail™ next week? Catch EMARKETER's Suzy Davidkhanian on stage! On Tuesday, Suzy will join Elizabeth Drori, CMO of Kizik, to explore how companies can outperform their competitors, drive customer satisfaction, and ultimately thrive in a rapidly evolving market. Suzy will sit down with David Oksman, VP, Marketing & Direct to Consumer, Samsonite, on Wednesday to discuss how brands can evolve without losing their core identity, drawing insights from successful transformations that bridge generational divides through strategic partnerships, AI-driven personalization, and immersive omnichannel experiences. See the full agenda, here: https://lnkd.in/gzQfwaRX

🚨 Happening Now - Live Webinar: https://lnkd.in/g-6jvtEY Principal analyst Sky Canaves will unwrap EMARKETER’s annual forecast for holiday spending, categories where shoppers will splurge, and why mobile strategies should be at the top of your list. Made possible by Braze. #HolidayShopping

Hyped to be speaking at EMARKETER's Future of Digital Live in New York City on September 9th! I’ll be on stage discussing the "Future of #Commerce" with Meredith Herman from Kenvue and Arthur Sylvestre from Danone, moderated by the awesome Sarah Marzano. Hyped to get into where commerce media is really headed: AI, shoppable media, data, and how brands and retailers are building for the next decade. The lineup is stacked: 📺 Future of streaming and digital video 🔍 AI search and discovery 🎤 Creator economy 🌍 Global commerce Register today! 👉 https://lnkd.in/eqin8GrR