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evoke

evoke

Entertainment Providers

To delight players with world-class betting & gaming experiences

About us

We are one of the world’s leading betting and gaming companies, with a rich history in the industry. We own and operate internationally renowned brands including William Hill, William Hill Vegas, 888casino, 888sport, 888poker, and Mr Green. Our vision is to make life more interesting and our mission is to delight players with world-class betting and gaming experiences. Incorporated in Gibraltar, and headquartered and listed in London, we operate from offices around the world. We are continually developing state-of-the-art technology and content-rich products to provide fun, fair, and safe betting and gaming entertainment to customers worldwide. Internally we invest time, resource, and creative energy to ensure that our employees feel inspired, supported, and motivated to excel. We are always on the lookout for talented individuals who bring can the right skills and attitude to join the evoke family… if you think that could be you, check out our roles.

Website
https://www.evokeplc.com
Industry
Entertainment Providers
Company size
10,001+ employees
Type
Public Company

Employees at evoke

Updates

  • View organization page for evoke

    51,228 followers

    We are thrilled to have raised over £30k for Motor Neurone Disease (MND) Association, as part of our continued partnership with the amazing charity! 👏 Once again, a huge thanks to all the teams involved who helped make this happen! #WilliamHill #MND #CharityRaceDay #RiponRacecourse #ESG #Fundraiser

    On Saturday 16 August, our charity partners at William Hill and evoke dedicated their annual 'The Great St Wilfrid Day', in partnership with Ripon Racecourse, to the fight against MND, raising an astounding £33,000. 🏇 Jo Coker, Director of Income Generation at the MND Association, said: ‘’We are thrilled to have been part of the St Wilfrid’s Race Day with William Hill. It was a fantastic occasion and an invaluable opportunity to raise awareness and vital funds to support people living with MND and their families” Ben Wright, Director of ESG and Sustainability at Evoke said "Saturday was a momentous day at Ripon, bringing to life our brilliant partnership with the MND Association. "We were proud to host members of the MND community, including volunteers who did a brilliant job fundraising on the day. I was especially delighted for us to be able to dedicate the name of a race to Tamara, who is our inspiration for the partnership and unfortunately has MND." The Raceday was the latest in a long line of fundraising efforts by the team at Evoke who, via the William Hill brand, has committed to raise £400,000 for the MND Association. The charity was nominated by colleagues as it’s charity of the year in honour of Tamara, a former William Hill employee who was diagnosed with MND when she was 26. We are enormously grateful to William Hill and Evoke for their continued commitment as our Charity Partner this year – together we will continue to fight for a world free from MND.

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  • View organization page for evoke

    51,228 followers

    This Saturday, we are proud to share that William Hill will host a special Charity Race Day at Ripon Racecourse, supporting the Motor Neurone Disease (MND) Association. 🐎 The day will include five sponsored races, renamed with special MND-themed titles, including ‘The Racing For Tamara Ripon Hornblower’, dedicated to the niece of Leisa Byers, William Hill Retail Operations Manager, who is living with MND. Tamara’s parents will attend to present prizes to race winners. All profits from the Great St Wilfrid Handicap, plus all retail and online profits on the day, will go directly to the MND Association to support care, families, and research. Let’s race for a world free from MND. Read more here: https://lnkd.in/e3NNNpvV #WilliamHill #MND #CharityRaceDay #RiponRacecourse #ESG #Fundraiser

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  • View organization page for evoke

    51,228 followers

    This morning, we were pleased to announce our H1 2025 interim results reporting a fourth consecutive quarter of growth as well as improved profitability and deleveraging.  Highlights from today’s announcement include: - H1 Revenue up 3% to £888m (with 5% growth in Q2) underpinned by strong performances across International core markets and a return to Retail growth in Q2 following the successful rollout of 5,000 new gaming cabinets - Increasingly efficient operating model has driven significantly improved profitability with Adjusted EBITDA up 44% to £166m, at the higher end of the July 2025 Post-Close Trading Update guidance range - UK&I Online Adjusted EBTDA up 37% and International Adjusted EBITDA up more than 100% - Significant progress in deleveraging, with 1.7x reduction year-over-year to 5.0x at 30 June 2025 - Momentum is accelerating into H2, supported by strong revenue drivers including leading positions in core markets and a robust pipeline of new product launches and brand enhancements - Reiterated FY25 guidance of 5-9% revenue growth and an Adjusted EBITDA margin of at least 20% Our CEO, Per Widerström, commented: "We are seeing clear evidence of the transformation and operational reset we’ve undertaken, with the Group delivering continued revenue growth, significantly improved profitability and meaningful deleveraging during the first half of the year. Having delivered four consecutive quarters of growth, we are well positioned to drive continued progress, supported by our leading market positions, established brands, outstanding products, and a clear customer proposition.” #Growth #ValueCreation #Transformation #TeamEvoke To read the full statement, visit: https://lnkd.in/eJA4-yWk

  • View organization page for evoke

    51,228 followers

    Congratulations to our six retail colleagues who have been shortlisted in this year's Racing Post/SIS Betting Shop Manager of the Year competition! ⭐

    View organization page for William Hill

    89,540 followers

    The final 32 of this year's Racing Post/SIS Betting Shop Manager of the Year competition has been announced, and we are delighted to share that it includes six of our wonderful colleagues! Huge congratulations to Aimee Castile, Breda Doyle, Tracey Mooney, Victoria Nichols, David Rowarth and Peter Wilde - to be shortlisted is great recognition of the hard work and energy they bring to the shops and local community. The next stage of the competition will see the managers receiving a mystery shopper visit, after which 16 candiates will progress to the next stage. Best of luck to the nominees for the next round 🏆 Read more here: https://lnkd.in/eC84Ab-Z

  • View organization page for evoke

    51,228 followers

    We are delighted to announce that we have partnered with ComeOn Group to bring 888.nl to the regulated Dutch market.    The partnership will see ComeOn Group operate 888.nl under a local Dutch license, leveraging its proprietary casino and sportsbook platform to deliver a world-class gaming experience to the Dutch audience.   Davide Marchisio, Director of Corporate Development at evoke, said: “888 is an incredibly strong global brand, and partnering with a world-class operator gives us the opportunity to provide the amazing 888 experience to our Dutch fans. We are excited about launching 888 to Dutch customers and further expanding into regulated markets with a high-impact, low-capital partnership aligned to evoke’s strategy.” Read more here: https://lnkd.in/eNszsAcX

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  • View organization page for evoke

    51,228 followers

    This morning, we were pleased to announce our H1 post-close trading update reporting Q2 revenue growth of 5% and Adjusted EBITDA significantly higher year-on-year. Selected highlights from today’s announcement include: - Revenue growth of 5% in Q2, driven by continued strength in our Core Markets - Retail returned to growth in Q2 following the successful rollout of 5,000 new gaming cabinets  - Expected to deliver H1 Adjusted EBITDA in the range of £163-167m, reflecting an increasingly efficient operating model and improved marketing returns - This would bring last twelve months Adjusted EBITDA to over £360m, representing significant year-over-year growth and delivering another period of strong deleveraging The Board has reiterated its FY25 targets of 5-9% revenue growth and Adjusted EBITDA margin of at least 20%. Our CEO, Per Widerström, commented: "Q2 2025 marked our second strongest quarterly revenue performance since the beginning of 2023, a particularly encouraging result given the tough comparator from lapping the Euros. Importantly, this growth was also delivered profitably, in line with our focus on sustainable profitable growth, with H1 Adjusted EBITDA significantly ahead year-over-year, supporting our strong deleveraging trajectory. Our disciplined strategy with clear focus on our Core Markets and driving operational excellence is delivering improved profitability and enabling further deleveraging.” #Growth #ValueCreation #Transformation #TeamEvoke To read the full statement, visit https://lnkd.in/g9J6NpfQ

  • View organization page for evoke

    51,228 followers

    Well done team! 👏 #weareevoke #volunteertogether

    View organization page for William Hill

    89,540 followers

    Last week, a group of our brilliant Retail colleagues volunteered to help the Horses and Ponies Protection Association (HAPPA). 🐎🌾   During extremely warm weather, 14 colleagues got stuck in and supported HAPPA’s annual spring clean of the stables by painting, cleaning and tidying visitor areas around site.   HAPPA’s Julie Pharaoh-Gan said:, “The team worked extremely hard. The farm really does look different due to the team volunteering their time to help. Volunteers offering just one day of their time makes a huge difference to HAPPA. It allows us to keep the farm looking fresh, clean and tidy for the horses and for visitors; first impressions ensure people make a return visit and continue to support the charity. It also means the stables are kept fresh and revitalised for the rescued horses and ponies in our care. I would like to say a huge thank you to the company team for thinking of us when they chose their voluntary day!" Well done to all of the hard working volunteers!

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  • View organization page for evoke

    51,228 followers

    Guided by our new vision to “make life more interesting” and our ambition to “be famous for doing the right thing”, we’ve reframed our business strategy and placed sustainability at the core of our Value Creation Plan. We have also recommitted to our long-standing Players, People, Planet strategy, aligning it to the United Nations Sustainable Development Goals - bringing global consistency and clarity to our approach. Explore the carousel to see how our ESG strategy lines up with the United Nations Sustainable Development Goals! #evoke #Sustainability #ESG #PlayersPeoplePlanet #StrategicInitiatives #ValueCreation 

  • View organization page for evoke

    51,228 followers

    Take a look at the joint CEO letter published in this year's European Gaming and Betting Association (EGBA) Sustainability Report, with signatories including our own CEO, Per Widerström. 👇

    🗒🖊 In a joint letter, the CEOs from our member operators—bet365, Betsson, Entain, Evoke, FDJ United, Flutter, LeoVegas and Superbet—showcase their ongoing investments in safer gambling and contributions to European society, while calling for smart, stable, and evidence-based regulation that supports the long-term sustainability of regulated gambling in Europe. The letter is featured in EGBA's recently published Sustainability Report 2025. The letter and report can be found here: https://lnkd.in/eKHCKpKi #Sustainability #Gaming #Betting #iGaming #SaferGambling #EGBA

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  • View organization page for evoke

    51,228 followers

    This week the 2025 European Gaming and Betting Association (EGBA) Sustainability Report dropped, showcasing positive changes being made across the industry and setting new benchmarks for safer gambling. We are proud to be a member of the EGBA, and to have contributed to the report. We are committed to placing sustainability and player protection at the centre of our business. You can read the full report here: https://lnkd.in/e_8QDCci ⬅️

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