FireFly Automatix, Inc.’s cover photo
FireFly Automatix, Inc.

FireFly Automatix, Inc.

Agriculture, Construction, Mining Machinery Manufacturing

Salt Lake City, UT 5,257 followers

Leading electric and autonomous tech advancement in turf equipment.

About us

An AgTech leader in automation, autonomy, and electrification for turfgrass farms with new autonomous applications in turf management for wider sectors including golf and sports turf. Since 2010, FireFly Automatix has applied the most current engineering tools to solve challenges in the turf industry. FireFly manufactures fully automated, self-propelled turfgrass harvesters, as well as autonomous field mowers. Headquartered in Salt Lake City, Utah, FireFly has a growing international customer base. At FireFly, we improve people's lives by solving problems through creative disciplined engineering, operational excellence, and epic TEAMwork.

Website
https://fireflyautomatix.com
Industry
Agriculture, Construction, Mining Machinery Manufacturing
Company size
51-200 employees
Headquarters
Salt Lake City, UT
Type
Privately Held
Founded
2010
Specialties
engineering, manufacturing, automation, design, LabVIEW, harvesters, turf harvesters, heavy equipment, electric systems, harvester parts, sod harvesters, mechatronics, autonomous, mowers, EV, and electric servo

Locations

  • Primary

    1130 South 3800 West, Suite 100

    Salt Lake City, UT 84104, US

    Get directions

Employees at FireFly Automatix, Inc.

Updates

  • 🚜 Big news from FireFly! On September 29th, join our exclusive livestream to be the first to see the brand-new ProSlab 165—straight from the factory floor before it heads to its new home. 👨🔧 Hear directly from Steve Aposhian and get an inside look at the redesigned user interface that makes harvesting smarter and easier than ever. 💵 Qualify for launch special offers! 👉 Don’t miss it—sign up today to secure your spot! https://lnkd.in/g4pxKTfD

    • No alternative text description for this image
  • 🚀 New ProSlab Model Release! From harvesting turf to mowing fairways, disruption is in our DNA—and what’s coming next is something you’ll want to see. 📢 Join us LIVE from the FireFly factory floor for the world’s first look at the brand-new ProSlab Harvester—before it heads off to its new home. 👤 Hosted by Steve Aposhian, FireFly founder and chief ProSlab software developer, you’ll get: ✨ A full walkaround of the new machine ✨ A first-hand demo of the ProSlab IQ™ user interface ✨ Access to an exclusive launch special (for livestream attendees only!) 📅 Monday, September 29 at 12:00 pm (MST) 📍 https://lnkd.in/g4pxKTfD Don’t miss your chance to see the future of turf harvesting. 🌱 #ProSlab #FireFlyAutomatix #TurfHarvesting #Innovation #SodFarm

    • FireFly Automatix logo, "Disruption is in our DNA. What comes next may be our BOLDEST move yet! Register now free livestream. September 29, 2025 @ 12:00 MST. Major slab harvester release announcement."
  • Meet Joe Ortego, FireFly's Field Service Tech covering Southeast Texas! For the past 3.5 years, Joe's been the guy our customers count on to keep their sod harvesters running strong. These machines are the heartbeat of their business, and Joe makes sure downtime is minimal with fast and reliable solutions. What does he love most about his role? Getting hands-on with cutting-edge automated equipment in the field. He loves knowing he's part of a team that’s pushing the boundaries of farming technology. Joe also takes pride in delivering top-notch service to every job with a customer-first mindset. We're lucky to have Joe on our team. He's proof that great technicians and great service go hand-in-hand. #servicetech #sodfarm #AgTech

    • image of man smiling in front of a truck. FireFly Automatix logo. "Field service tech. Meet the friendly faces behind our growing service network. Joe Ortego. Supporting customers in Southeast Texas."
  • Lisa has been our Sales/Service Administrative Assistant at FireFly for the past 4 years—and she’s truly a powerhouse behind the scenes. From keeping the books balanced and orders moving to coordinating meetings, Lisa makes sure everything runs smoothly (with plenty of humor along the way). When she’s not keeping our team organized and on track, Lisa finds inspiration from her dogs—her “furry co-workers” who love to join Zoom calls. They’ve even sparked her latest creative project: a comic strip called Work From Home. We’re so grateful to have Lisa bringing order, sparkle, and smiles to FireFly every day! ✨

    • Image of smiling woman holding mug; FireFly Automatix logo, sales/service admin assistant, meet the friendly faces behind our growing service network, Lisa Coyle, serving FireFly customers worldwide
  • A huge thank you to Lacey Weger and the team at Top Notch Turf in Oklahoma for hosting such an awesome Red River Showdown event! 🌱👏 Our harvester team had a fantastic time connecting with so many producers and seeing our machines in action. Both the R300 and ProSlab 160 performed flawlessly—stacking perfect pallets all day long with minimal setup time. Efficiency at its best! 💪 And to top it off, Steve Aposhian gave everyone a sneak peek of something exciting on the horizon: our brand-new ProSlab control interface—coming soon. 🚀 Events like this remind us how valuable it is to come together, share innovations, and celebrate the turf community. Thanks again, Lacey, for making it all possible! #sodfarm #agtech #proslab #r300 #turfharvester

  • Ever wonder how to get that perfect finish on your fairways with AMP? Click the link for a step-by-step video tutorial and written instructions, where we'll walk you through the "Select a Cleanup Pass Order" screen in QuickPlan. You'll see how easy it is to set up cleanup passes, swap operations, and fine tune the look of your mow, all while keeping turf health in check. Once you know these options, you'll unlock smarter, smoother mowing patterns every time. https://lnkd.in/gXgJ4DB9

  • 🌟 Employee Spotlight: Meet Benny Cuellar! 🌟 Since 2016, Benny has been part of the FireFly family as a Field Service Tech—bringing over 9 years of dedication to our customers in Southwest Texas. 👉 His favorite part of the job? Helping people. Whether it’s fixing a machine or straightening out a pallet, Benny’s all about making someone’s day easier. 💬 Fun fact: Benny is bilingual! That means he connects with operators and farm managers seamlessly, solving problems quickly and keeping operations running smoothly. We’re lucky to have Benny on our team—thanks for all you do! 🙌

    • Image of smiling man standing in front of a pickup truck with FireFly Automatix logo, "field service tech, meet the friendly faces behind our growing service network, Benny Cuellar, supporting customers in Southwest Texas"
  • Please join us in congratulating Joe, our Midwest Field Service Technician, on celebrating 5 years with FireFly Automatix! Joe’s strengths include problem-solving, logistics, management, and electronics expertise. His ability to not only resolve challenges but also design new solutions makes him an invaluable member of our team. We’re grateful for Joe’s contributions and look forward to many more years of innovation together!

    • FireFly Automatix logo, field service tech, meet the friendly faces behind our growing service network, Joe Coyle, supporting FireFly customers in the Midwest of North America, image of smiling man in coat and hat in front of a snow-covered FireFly Automatix service truck

Similar pages

Browse jobs

Funding

FireFly Automatix, Inc. 5 total rounds

Last Round

Undisclosed

US$ 2.4M

See more info on crunchbase