Grassroots Analytics’ cover photo
Grassroots Analytics

Grassroots Analytics

Fundraising

Washington, District of Columbia 1,880 followers

Breaking down barriers to civic and community engagement for candidates, causes, and social good nonprofits.

About us

Grassroots Analytics breaks down barriers to civic and community engagement by building tech tools for left-leaning candidates, causes, and social good nonprofit organizations. Founded in 2017, Grassroots Analytics quickly grew into a leading progressive technology firm with top political, nonprofit, and tech talent. Through a uniquely collaborative workplace, our team produces record innovation. During the 2022 cycle, Grassroots Analytics supported over 1,000 campaigns and organizations across all 50 states.

Website
https://www.grassrootsanalytics.com/
Industry
Fundraising
Company size
51-200 employees
Headquarters
Washington, District of Columbia
Type
Privately Held
Founded
2017
Specialties
Donor research, Fundraising, Digital audience building, and Call time efficiency

Locations

  • Primary

    806 7th St NW

    Washington, District of Columbia 20001, US

    Get directions

Employees at Grassroots Analytics

Updates

  • Attention Nonprofits! The season of giving is quickly approaching and our team at Grassroots Analytics is ready to help you plan for Giving Tuesday fundraising -- or compliment the plans you already have! Our STAMP Fundraising Mail team is running a Giving Tuesday mail Cohort, mailing letters to donors ahead of Giving Tuesday on Dec 2, 2025. This is a great opportunity for nonprofits of all sizes get cost-effective mail out the door to potential donors who will support your organization’s mission on one of the most impactful fundraising days of the year. Express interest by SEPTEMBER 19 -- and our team will do the rest! We'll be featuring in-depth blog posts, downloadable resources, and additional information for nonprofit organizations between now and the end of the year to help meet nonprofits where they are. Want to learn more about the STAMP Cohort? Head to out blog to hear from our mail team on why fundraising mail is the comeback kid. https://lnkd.in/ekbt_6MU

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  • Before November 2023, the Keep Arizona Blue PAC had raised $20,000 in a year with the goal of motivating young people to vote for Democratic candidates and progressive policies. After joining GA’s Fundraising Premier service, they raised over $261,000 and had an incredible impact in the 2024 elections. So what led to Keep AZ Blue's fundraising success? Improved donor targeting, call time and email program optimization, and guidance from a GA Fundraising Strategist. Read the full case study here → https://lnkd.in/ep7Jtyjp Keep AZ Blue is a great testimony of how our services not only help campaigns and organizations reach their fundraising goals, but can also lead to progressive impact in contested areas. Reach out to our team if you would like to learn more about Fundraising Premier and our other services!

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  • ICYMI: Grassroots Analytics acquired Quiller! Check out this coverage by Campaigns & Elections about how we're building the progressive tech advantage.

    View organization page for Campaigns & Elections

    11,974 followers

    Donor fatigue is real but one organization thinks it has the fix. With small-dollar donors burned out on constant appeals, Quiller and its new owner Grassroots Analytics, are betting AI can make fundraising more personal and less frequent. Their goal: use advanced data segmentation to generate specific insights on the outreach methods and issues that resonate most with individuals. Link below:

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  • "Small-dollar donors are getting burnt out on fundraising appeals. Quiller is betting that artificial intelligence can fix that. The AI content creation platform, best known as a tool for drafting fundraising emails, was acquired this month by D.C.-based tech firm Grassroots Analytics in a sale that company officials say will turbocharge Quiller’s development. In an interview this week with Campaigns & Elections, executives at Quiller and GA laid out an ambitious goal for the AI that they said would allow campaigns and organizations to more effectively reach donors with less frequent and more personalized appeals." GA and Quiller leaders spoke to Campaigns & Elections last week about GA's acquisition of Quiller and how the first to market AI copilot tool can help progressive campaigns and organizations develop adaptive fundraising strategies and make strong connections with potential donors. Read the rest of the article here → https://lnkd.in/eSstVtbE

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  • Dylan Rosenthal has recently started working on Grassroots Analytics' Click Collective, our solution to the changing challenges of email fundraising. He's right: email fundraising is not dead, and we're here to help campaigns, nonprofits, and organizations gain access to premium acquisition targets and data-driven insights that can help them improve their email fundraising results. Check out this deep-dive blog post from one of the Click Collective's creators to learn more: https://lnkd.in/eFXcvjgf

    View profile for Dylan Rosenthal

    Deputy Digital Director at Grassroots Analytics

    🚨Email fundraising ISN'T dead! It's just evolving!🚨 Hey y’all! Recently, I started working on GA’s Click Collective that, simply put, makes email data smarter. Click Collective exists for a simple reason: People are getting too many emails from candidates/causes they may not really be passionate about, and it is harder than ever before to land successfully in someone’s inbox. Our goal is to enhance the data of existing supporters, resulting in candidates, PACs, and organizations sending to less people… but with better fundraising outcomes! I saw its success firsthand in 2024, when I helped run the highest-raising digital program for a frontline House incumbent. The most impressive part to me is that we not only raised a TON of money, but we did it by engaging on a tight list of active supporters that was only a fraction of the size when compared to other digital programs. Click Collective is completely free to join, and comes with some awesome perks, like quarterly list cleanings and top reactivation targets. We have over 100 members, and it’s growing each day, ranging from local candidates to large federal candidates. If you’re interested in learning more and seeing what Click Collective can do for you, I’m happy to chat here via DM or email (dylan@grassrootsanalytics.com) 🙂

  • To celebrate the addition of Quiller to Grassroots Analytics, we spoke to the team leading the change about what responsible AI means for the shifting progressive tech landscape with responsible AI. We believe progressive movements deserve best-in-class tools – and that technology should accelerate, not replace, the work of changemakers. With Quiller now part of Grassroots Analytics, we’re one step closer to building the tech infrastructure our movements need to win. Read more from the leaders, Mike Nellis, Hillary Lehr, Daniel Hogenkamp, Meghan McAnespie, Marshall Seid, and Diego Dew, in our latest blogpost “Bringing Responsible AI to Progressive Organizations”→ https://lnkd.in/dCgz7uck

    • Hear from the Leaders: Bringing Responsible AI to Progressive Organizations
  • As we near the end of August, our FINAL Hot Customer Service Summer winner has certainly turned up the customer service heat. Our final winner is Corinne Loiseau, Director of Fundraising Mail! Corinne is being recognized for setting a great example for her team and always handling customer services challenges with poise. Congratulations Corinne! Thank you for joining us this summer for our Hot Customer Service Summer series, we were thrilled to celebrate our team's great work. If you would like to experience GA’s great customer service -- all year long -- please reach out to connect with our team!

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  •  Last week, members of our GA team traveled down to New Orleans, LA for the Netroots Nation 2025 conference. We had a great time networking and sharing our recent news: GA acquired Quiller! We enjoyed chatting with folks in the space about responsible AI, fundraising strategies, and innovate fundraising tools for campaigns and nonprofits alike. If you would like to hear more about our Quiller acquisition or our other GA services, reach out to connect and check out the announcement blog post here: https://lnkd.in/eFazJxpG

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  • Grassroots Analytics reposted this

    View profile for Jonathan Barnes

    🇬🇧 in 🇺🇸 | Digital | Politics

    This is HUGE news in the political tech space. At Authentic, we've been proud partners of Quiller from day one and have seen the product improve so much over the last couple of years. This is a very positive step toward a future of enduring responsible AI in political tech. The opportunity facing the industry is huge and it's so important that we have pioneers like Quiller leading the way when we could so easily cede the space to bad actors. It's great to see Grassroots Analytics commit to advancing ethical AI that can give us the tools to safeguard our democracy and power the critical campaigns that protect our future.

    View organization page for Quiller

    996 followers

    BIG news today:  🎉 🎉  Quiller has been acquired by Grassroots Analytics!  🎉🎉This is very a positive step for responsible AI in political tech. Our mission is to empower campaigns and nonprofits with next-level capabilities to deliver the right message to the right person at the right time. At last! No more blanket outreach. It’s about precision, relevance, and driving meaningful action! Read our full announcement, link in the comments. ⬇️ #ResponsibleAI #PoliticalTech #Quiller #ProgressiveTech

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