Magnet Media, Inc.

🚨 The era of one-way marketing is over. In the Participation Era, brands don’t just speak; they co-create. 👇 Find out why the most successful marketers are rewriting the rules—and how you can, too. 📖 Read: 5 Ways Marketers Can Win in the Participation Era 🔗 https://lnkd.in/emR3uX9g #TheStateOfTheStory

We had the opportunity to partner with the JPMorgan Chase Commercial Banking team and their clients to produce this incredible, community-focused film. We're thrilled to have been involved, and we hope you enjoy the video. Thank you, JPMorganChase! Magnet Media, Inc. Brianna Carlino Sara Alexandre Rodrigues Rob Radcliffe

🎮 Storytelling just got an upgrade. In today’s attention economy, showing up isn’t enough! You’ve got to pull people in. Our latest blog unpacks how AI and gaming mechanics are reshaping brand storytelling. Turning one-way posts into dynamic, real-time experiences your audience can actually play with. 🔥 Inside: • How to create personalized content in real time • Why interactive storytelling builds deeper brand loyalty • The new engagement rules (and how to win) Ready to level up your strategy? → https://lnkd.in/eCkYC9-T #TheStateofTheStory #B2BMarketing

Sell-side decisioning is the most exciting innovation programmatic advertising has seen in a long time.      It brings more balance between the buy and sell sides, and adds more value throughout the ecosystem—benefiting everyone involved. Curious how it works? Paul Zovighian, VP of Marketplaces at Index, breaks it down in our latest #IndexExplains video.  ▶️ Watch it here: https://lnkd.in/eQD2j9SH  

Everyone deserves a voice and we’re here to help amplify it. We believe in the power of Employee and Executive Generated Content (EGC) to unlock authentic stories from every corner of an organization. We’re proud of the work our team, including Courtney Engel, is doing to democratize high-quality content and elevate voices that often go unheard. From mid-level leaders to senior executives. Check out how we partnered with J.P. Morgan to bring fresh perspectives to the forefront. Let’s keep empowering teams, building connection, and driving meaningful impact through content. https://lnkd.in/eUCPjv5y

A while back, I started using the term 𝐄𝐆𝐂 (𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭) to describe the growing need for leaders to show up and share real insight in their own voice. Lately, I’ve seen EGC gaining traction, but with a twist: most folks are defining it as 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭. You know what? I’m going with the flow. Because whether it’s employees or executives, the truth is: 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐚 𝐯𝐨𝐢𝐜𝐞. That said, there is a meaningful distinction. While employee content is incredibly powerful, not everyone has equal access to the tools, support, or visibility to amplify their voice. That’s why I’m so passionate about 𝐝𝐞𝐦𝐨𝐜𝐫𝐚𝐭𝐢𝐳𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, especially from mid-level and senior folks who have so much value to offer but often stay quiet. Case in point: the work Magnet Media, Inc. did with JPMorganChase. We helped surface perspectives that might have otherwise gone unheard — and the results speak for themselves. Let's keep empowering and elevating voices at every level.

In today’s crowded market, credibility isn’t earned through noise—it’s earned through recognition. 🏆 Awards, earned media, and strategic visibility don’t just feel good—they drive: ✔️ Instant trust with clients ✔️ Internal buy-in from leadership ✔️ Talent attraction ✔️ Compounding brand equity over time In our latest piece, we break down why recognition is no longer optional—and how the smartest brands are using it to build momentum and marketing ROI. If you’re trying to: 🔹 Justify your marketing budget 🔹 Cut through sameness 🔹 Connect with modern buyers This is your roadmap. 📖 Read it now → https://lnkd.in/ehja6AmF #TheStateofTheStory #B2BMarketing

🚨 Cannes 2025 wasn’t just a celebration—it was a wake-up call. In 30 seconds, here’s what stood out—and why it matters: ✅ Strategy is the new creative superpower ✅ AI is infrastructure, not a gimmick ✅ Creators aren’t just content—they’re culture ✅ Connection is the new currency 👀 Watch the video, then 👉 read our full Cannes recap: https://lnkd.in/eWQHp65N for the insights we’re carrying into Advertising Week and beyond. #CannesLions2025 #Creators #BrandStorytelling

Part one of Magnet Connections left you wanting more? You’re in luck! Part two is here. This time, Gregory Coleman, our Culture, People Operations, and Talent Acquisition Manager, joins Francis Visaya, our Head of Design, and dives deeper into what connection looks like in a digital world. From building trust through collaboration to fostering authentic relationships, this episode explores how meaningful connections are formed, no matter where we are.

Introducing Magnet Connections – a mini-documentary created by our incredibly talented 2025 Spring Studio Interns. Wonder what sets Magnet apart? It’s our people. Meet Sara Alexandre Rodrigues and Kayo zhang, two team members whose friendship and dynamic reflect our company culture: real connections and creativity. A big thank you to our interns for bringing this story to life so thoughtfully! Ashley Victoria Yue, Hiya Vora, Sonia Bhadare-Valente, Carissa Chou, Phong Nguyen, Tuan Nguyen, Jaehyun Brandon Lee, and Zewen (Katrina) Yu 🎥Watch the full piece below – we promise it’s 100% worth it!