Major League Soccer

Congratulations to Major League Soccer's own Daniel Machado for being named to Sports Business Journal's New Voices Under 30 Class of 2025! SBJ’s New Voices Under 30 recognizes diverse and impactful leaders, entrepreneurs, risk-takers, and disrupters in sports business — all under the age of 30. Daniel is a key leader on our partnership marketing team and has been with MLS since 2019. Congrats, Daniel! https://lnkd.in/g5KqB3id #MLS30 #GameOn ⚽

Son Heung-Min and Thomas Müller Ignite MLS Growth in August Since joining Major League Soccer this month, global icons Son Heung-Min (LAFC) and Thomas Müller (Vancouver Whitecaps) have sparked massive fan engagement and record merchandise demand.   Powering Fan Demand Jersey sales across Fanatics & MLSstore.com surged +98% YoY since their arrivals. Son’s #7 LAFC jersey debuted as the top-selling jersey worldwide on Fanatics and has remained a best-seller. Müller’s #13 Vancouver jersey launched at #2 on MLSstore.com, ranking among August’s top sellers. Driving Digital Impact Their signings fueled 1M net new social followers across MLS & Club channels. Son: 339M impressions, 14M engagements; his PK debut TikTok Tok ranks as MLS’s #2 post of 2025 (26M impressions). Müller: 126M impressions, 4.6M engagements. Combined: +208% impressions, +275% engagements across MLS, LAFC & Vancouver platforms.   Tune in to watch these global superstars in action on MLS Season Pass: Son Heung-Min & LAFC: Sept 1 vs. Portland Timbers Thomas Müller & Vancouver Whitecaps: Sept 2 vs. Seattle Sounders

Leagues Cup 2025: Building Momentum Across Every Platform Driving engagement across linear, streaming, and social platforms, Phase One of Leagues Cup 2025 is setting the pace for an unforgettable tournament. The impact is clear: 1.43M average viewers across linear and streaming – total viewership up 60% YOY Social engagement surges 80% YOY Social impressions skyrocket 238% YOY   Phase One demonstrates how Leagues Cup is connecting fans across North America, shaping the tournament as a true cross-platform experience, and driving the momentum into the next round of competition.

From the grassroots level to the global stage, soccer’s rise shows no signs of slowing down.   Today, Major League Soccer is proud to welcome Walmart as our newest partner — a major step forward in their expanding investment and commitment to celebrating our sport and deepening connections with our passionate fanbase.   As the newest official partner of Leagues Cup, which kicks off tonight, Walmart will help fuel fan culture and expand retail touchpoints — building even more momentum heading into the 2026 World Cup and beyond.   We’re in the midst of the most exciting era in North American soccer history. This partnership is a powerful reflection of what’s ahead — and we’re thrilled to team up with a brand that shares our vision for growth, innovation, and the future of the game.

At Major League Soccer (MLS), we’re committed to fostering a high-performance culture that empowers our people to grow, thrive, and make an impact both on and off the field. We’re seeking a Senior Manager, Talent Development to join our team and play a key role in executing a forward-thinking learning strategy that enhances the skills, knowledge, and capabilities of MLS and Soccer United Marketing (SUM) employees. Join us in shaping the future of talent at MLS and elevating the employee experience through innovation and continuous learning. https://lnkd.in/e-JFtChi

At Major League Soccer (MLS), we’re committed to fostering a high-performance culture that empowers our people to grow, thrive, and make an impact both on and off the field. We’re seeking a Senior Manager, Talent Development to join our team and play a key role in executing a forward-thinking learning strategy that enhances the skills, knowledge, and capabilities of MLS and Soccer United Marketing (SUM) employees. Join us in shaping the future of talent at MLS and elevating the employee experience through innovation and continuous learning. https://lnkd.in/e-JFtChi

The MLS All-Star Hometown Hero Showcase presented by RBC Wealth Management and in partnership with Black Players For Change recognizes organizations & their leaders committed to serving the Austin community.     This week we’re spotlighting Bill Wallace for their impactful work with Tomorrow's Promise Foundation.org. Learn more about #HometownHeroes at MLSHometownHeroes.com

Principal, Machine Learning and AI At Major League Soccer, we're committed to redefining the digital fan experience through cutting-edge technology and bold innovation. As the league continues to grow, we're seeking a visionary leader to drive our efforts in artificial intelligence—someone who can harness the power of Gen AI to elevate the game and deepen connections with our fans. In this role, you'll: o Lead the strategy and execution of AI-powered fan engagement solutions o Identify and implement Gen AI technologies across our platforms o Partner across product, content, and technology teams to create personalized, immersive experiences o Shape the future of how fans interact with the sport we love This is more than a job—it’s a chance to influence the future of soccer in North America through innovation. If you're ready to make an impact at the intersection of AI, sports, and digital media, we want to hear from you. (Direct Hire ONLY) https://lnkd.in/etPu7czP

The MLS All-Star Hometown Hero Showcase presented by RBC Wealth Management and in partnership with Black Players For Change recognizes organizations & their leaders committed to serving the Austin community.     This week we’re spotlighting Gabriela Kane Guardia for their impactful work with Latinitas. Learn more about #HometownHeroes at MLSHometownHeroes.com.

Happy National Black Women in Sports Day!