Morning Consult

This week’s Wednesday Brand Insights is all about reputation—and now, you can track it in real time with MorningConsult.AI. Reputation Score™ is now available in our generative AI tool for a limited time, giving you daily signals on how public perception is shifting by the audiences and markets that matter most to your brand. Use it to flag risks early, benchmark performance, or tie perception shifts to key moments like campaigns, crises, or executive actions. Try asking: "What are the top brands by reputation score in the apparel industry over the past 6 months?" 👉 Try it now—or ask your own question for free at MorningConsult.AI

Democratizing data brings both opportunity and risk. Michael Ramlet, Co-Founder and CEO of Morning Consult, explains how easier access to insights will empower more teams across the enterprise. At the same time, it raises the stakes for leaders to understand the methodology behind the data and apply guardrails that maintain accuracy and trust. We talk about how AI will drive this shift and why human oversight still plays a critical role. Explore the full discussion at the link below. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

Our CEO & co-founder Michael Ramlet joined the Data Gurus Podcast to share how Morning Consult is reshaping the insights industry from the ground up. Here’s a preview of what was covered: 🗺️  Real-time insights, enterprise-wide: Morning Consult was built to close the gap between what’s happening and what decision-makers know—delivering daily data across strategy, comms, marketing, and finance. 🚧 We own the hard stuff: Legacy firms avoided supply chain complexity. We didn’t. By controlling sourcing and validation, we deliver unmatched data quality trusted by central banks, hedge funds, and Fortune 500s. 🤖 AI built for real decisions: MCAI uses proprietary data and retrieval-augmented generation to deliver hallucination-free answers to high-stakes questions—tailored to the function, sector, or use case. 🤝 Insights that unlock influence: From C-suite strategy to HR and equity research, we’re making it easier—and faster—for leaders to ask the right questions and get reliable, actionable answers.  Full episode here: https://lnkd.in/g7JSBDFj

Our CEO & co-founder Michael Ramlet joined the World of DaaS podcast to explore how Morning Consult is at the forefront of transforming market research. Learn more about how—  🔗 We solved the hardest part of research: Legacy firms avoided the real challenge: building a global, real-time sample supply chain. We invested early—now we’re the only company fielding 30,000+ daily interviews across 40+ markets with API-ready, economic-grade data. 📈 Our data sees what’s coming: By combining massive-scale sentiment with behavioral and financial signals, we help partners—from the Fed to Fortune 100s—spot market shifts before they happen. 🕑 We made daily the default: Our always-on model pushed the industry past outdated 600-person phone polls. Today, we’re the global consumer pulse—real-time, reliable, and built for decision-makers. Check out the full episode here:  https://lnkd.in/gDaYJq5F

I just attended a webinar on consumer loyalty from Morning Consult, and it's got me thinking about how quickly the landscape is shifting! While price is a major driver, leading to changes in grocery and restaurant spending, there's a huge opportunity for brands focusing on value. 👛 Think about how companies like Walmart are thriving by meeting the increasing demand for affordability. Walmart's CEO, Doug McMillon, stated that households earning over $100,000 made up 75% of their market share gains in grocery. 📈 This trend has been observed for several quarters and is partly attributed to wealthier consumers seeking value amid inflation, as well as being attracted to Walmart's convenience options like pickup and delivery services, especially for groceries. Beyond price, consumers are also switching due to 🧘♀️ lifestyle changes 🕵 quality issues 🌳 and ethical alignment. So, it's more than just a numbers game - it's about being relevant and resonant. One surprising insight: Travel is where loyalty holds strongest! ✈️ Perhaps due to less frequent purchases and fewer alternative options. But here's the real challenge: when consumers do switch, 57% are highly satisfied with their new choice, and they find it fast (often within 1-3 tries!). This means the window for capturing new customers is super narrow. ⏱️ My personal favorite insight: convenience can be the ultimate glue! 🤩 Even when consumers aren't thrilled, ease of access and use can keep them coming back. What strategies are you seeing brands use to combat this "loyalty drain" and win over new customers? Share your insights! 👇 #Branding #ConsumerInsights #Marketing #LoyaltyPrograms

We’re thrilled to announce several key executive promotions following 112% year-over-year growth in our AI-driven product sales. More here: https://lnkd.in/gfU2bcdm

Wednesday Audience Insights: Midweek means it’s time to focus on your core audience segments with MorningConsult.AI. Today’s prompt: Which income levels are most represented among AI super users? 🔗 Try the prompt here: https://lnkd.in/gFy7BYUn Leverage MorningConsult.AI to instantly explore how specific cohorts of consumers think, feel, and behave — backed by data from 30,000 daily proprietary consumer interviews across 40+ countries. Explore what else MorningConsult.AI can uncover for your brand: ai.morningconsuilt.com

Monday Brand Insights: Start your week with MorningConsult.AI prompts to elevate your brand strategy. Today’s prompt: Rank the top 10 airlines by trust. 🔗 Try the prompt here: https://lnkd.in/gJwHkqmQ MorningConsult.AI is built on real-time consumer sentiment, giving marketers, strategists, and comms pros instant access to insights backed by 80+ million global survey interviews covering 5,000+ brands across and 40+ countries. Explore what else MorningConsult.AI can uncover for your brand: ai.morningconsuilt.com

Wednesday Audience Insights: Midweek means it’s time to focus on your core audience segments with MorningConsult.AI, and now with our latest enhancement, you can instantly spot the most significant shifts within key demographic groups, helping you stay ahead of emerging trends and opportunities. 💡 Today’s prompt: “Which generation has seen the biggest change in purchasing consideration of Netflix?” Try it for yourself, or ask about the demographic segments you care about for free here 👉 MorningConsult.AI