Overproof

Distribution can make or break a beverage alcohol brand. Between the three-tier system, state-by-state rules, and shifting market trends, knowing where to start is half the battle. We’ve updated our most-downloaded guide with everything you need to navigate today’s landscape, including: ▪️How the three-tier system is evolving in 2025 ▪️Steps to build a realistic, scalable distribution strategy ▪️Compliance and logistics checklists to avoid costly mistakes ▪️Sales & marketing strategies to drive sell-through ▪️How to use technology to connect field activity to sales performance 📄 Get the free 2025 guide and take the guesswork out of alcohol distribution: https://bit.ly/45CV9Me

What a blast joining Matt Valle on the Rock and Roll Research podcast. We covered a lot — from my unusual path of learning (Analytics, Tax Pro, EMT) to how ADD can be a superpower, and why going from big corporate teams to a three-person startup changes everything. Huge thanks to Matt for the great conversation and for shining a light on the diverse backgrounds that make the insights and analytics world so interesting. I also got to share what we’re building at Overproof — using AI and the industry’s most comprehensive on-premise menu data to help beverage alcohol brands move from “what happened?” to “what do we do next?” faster than ever. If you want a mix of career stories, data talk, and a few laughs (including what to do when your EMT patient has an unexpected reaction to a gummy), give it a listen. #RocknRollResearchPodcast #analytics #beveragealcohol #insights

Can AI predict your next cocktail order? Overproof CEO Marc De Kuyper explains how the adult beverage industry is leveraging AI to anticipate brand and cocktail preferences. From distribution strategies to emerging drink trends, data-driven insights are reshaping how decisions are made across the industry. Watch here: https://lnkd.in/emP6NDbv

"Most bars and restaurants change their menu twice a year... if you miss the window to get the menu change, you've missed it for 6 months." - Dr. Ed Dobbles, DBA. Yet most brands approach placement randomly, without understanding these critical cycles. In NYC, it's even faster - every 4 months. Miss that window and you risk being left out of a new cycle that's already moving without you. At Overproof, we track exactly when establishments refresh their programs. The brands that align their outreach with these cycles see dramatically higher placement rates. It's not just about having a great product. It's about presenting it at exactly the right moment. How are you timing your on-premise outreach? #SalesStrategy #OnPremise #BrandPlacement

POV: You’re an intern at our Summer 2025 Spirits Internship Program bootcamp week. 💼✨ ⁠ You connected with leaders from top spirits brands, soaked up insights on how the industry really works, and built a network that’s as strong as your ambition. This bootcamp wasn't just about meeting the other interns. It was a full-week immersive program filled with: ✔️ Hands-on sessions and real-world training led by spirits industry pros ✔️ Behind-the-scenes access to brand building and innovation ✔️ Mentorship moments with hiring managers and industry experts ✔️ Fun group dinners, outings, and sips all week long Thank you to our interns and employer partners for making our 2025 Spirits Internship Program bootcamp a success. Now, as our President, Ron Cole, said, let's do something amazing. 🥃 New England Barrel Company | Bacardi | Edmond's Honor | Overproof | Archer Roose Wines | IBest Wines | Henderson Spirits Group | Manhattan Beer Distributors | Distilled Spirits Council of the United States | Responsibility.org | Rémy Cointreau | Wagner Lane Productions | Uncle Nearest, Inc. | Proximo Spirits | Mocktail Club #Pronghorn #SIP2025 #SIPPronghorn #PronghornInterns #SpiritsIndustry #CareerLaunch #NextGenLeadership #Internship

🍸 Regional Menu Analysis Unveiled! 🍸 (Biggest surpise: More Pina Colada on Wyoming Menus than Hawaii!) After analyzing menu data from 188,000 bars and restaurants nationwide over the past year, some intriguing regional cocktail trends have emerged. Across the board, Margaritas reign supreme as the go-to choice in every state, showcasing its universal appeal from coast to coast. Delving deeper into the data, fascinating regional preferences come to light: - North Dakota stands out for its love of shots, dominating menus at 5.7% compared to the national average of 1.1%. - Iowa has embraced the Moscow Mule craze, with a significant presence of 10.4% versus the national average of 4.0%. - Wyoming surprises with a tropical twist, boasting a notable 3.5% share of Piña Coladas. - Kansas emerges as the unsung Sangria hub, with a strong 6.2% versus the national average of 3.3%. - Caribbean Sours have found success in Louisiana and Mississippi, reflecting the regional influence of the Gulf Coast. For those in the beverage industry, the key takeaway is clear: either tap into the Margarita trend with related products or capitalize on hyper-local preferences. Consider launching ginger beer in Iowa or introducing premium rum in Wyoming for potential success. The data underscores the diversity of drink choices, ranging from universally popular options to uniquely regional favorites, revealing unexpected patterns that challenge conventional assumptions. Curious to uncover the hidden gems in your area? Reach out at Edward.Dobbles@Overproof.com and share your observations on distinctive drinking habits in your market. Overproof #BeverageIndustry #CocktailTrends #DataDrivenInsights #Overproof

And that’s a wrap on Bar Convent Brooklyn 2025! Our team connected with so many emerging and established alcohol brands, each with unique goals and fresh perspectives on how to grow in today’s market. Huge thanks to Park Street (& Emmett Strack) for including our Chief Analytics Officer, Dr. Ed Dobbles, DBA, on their panel "2025 Spirits Industry Forecast: Navigating Change & Capturing Growth." It was a great conversation alongside Adam Rogers, Taylor Foxman and Stephanie (Schneider) Ghosn. If you didn’t get a chance to connect with Tucker Impemba, Jack Buendia or Ed at BCB and you’re focused on scaling your brand, let’s change that. Drop us a message or book a demo to see how Overproof can help. 📆 https://lnkd.in/gV_4uNxQ #BCB2025 #SpiritsIndustry #Overproof #OnPremiseStrategy #AlcoholBrands

Had a great time speaking at Bar Convent Brooklyn this year and sharing the stage with Adam Rogers Taylor Foxman and Stephanie for a great conversation on where the spirits industry is headed in 2025. If you were at BCB, but missed the panel and want a look at my deck, shoot me a message. #BCB2025 #SpiritsIndustry #Trends #OnPremise #Overproof

Overproof’s Chief Analytics Officer Dr. Ed Dobbles, DBA is hitting the stage at Bar Convent Brooklyn! Join him and fellow panelists Adam Rogers (IWSR), Taylor Foxman (The Industry Collective) and Stephanie (Schneider) Ghosn (Park Street) for "2025 Spirits Industry Forecast: Navigating Change & Capturing Growth" — June 10 at 1:30 p.m. #BCB2025 #SpiritsTrends #OnPremiseStrategy #DrinkIndustryInsights

Step into a role where your leadership drives real results. We’re excited to introduce the Depletion Project Manager internship—a hands-on role where you’ll oversee vital projects from start to finish. This opportunity gives you real responsibility to coordinate teams, tackle challenges head-on, and sharpen skills that will elevate your career. What sets this apart? You won’t be on the sidelines—you’ll be actively managing projects, delivering results, and making a tangible difference. If you’re looking for more than just experience, and want to build a lasting career, this is the perfect fit. Take the lead, grow your expertise, and launch your future. Apply now! https://zurl.co/LmWMG