Rakuten Rewards

Mark your calendars — Rakuten Optimism is returning May 4–6, 2026! Join us at the iconic Arizona Biltmore in Phoenix for the ultimate affiliate marketing experience. From star-studded keynotes and expert panels to unforgettable networking moments, everything you loved is coming back - plus new surprises in store. Save the date and get ready to secure your spot when registration opens soon! #RakutenOptimism #AffiliateMarketing #AffiliateEvents

If you want to win Back-to-School shoppers this year, don’t rely on discounts alone. Instead, focus on offering multiple forms of value — Cash Back, free shipping, or exclusive access — that build loyalty. Back-to-School shopping is already underway. Over 67% of shoppers started by early July, the highest early start since 2018 according to The National Retail Federation. But 84% still have at least half their shopping left. Our latest blog breaks down why this BTS season is different — and four strategies brands can use to win now and through Q4. Read more: https://hubs.la/Q03zyM8B0 #BackToSchool #RetailTrends #CashBack

The new Rakuten American Express® Card is here! In collaboration with Imprint, the Rakuten Card is available exclusively to Rakuten members, offering industry-leading Cash Back rewards with no annual fee, coupled with the security and unique benefits of the American Express network. Cardholders enjoy these benefits with no annual fee: • Extra 4% Cash Back on Rakuten online and in-store purchases on top of what Rakuten members already earn while shopping with Rakuten  • Extra 5% Cash Back on top of the 5% Rakuten members already earn when dining at Rakuten partner restaurants, totaling 10% Cash Back on Rakuten Dining  • Outside of the Rakuten platform, 2% Cash Back on groceries and other restaurants and 1% Cash Back on everything else For our partners, this unlocks access to rewards-savvy cardholders and opportunities to engage them through targeted offers and seamless Rakuten member experiences. The Rakuten Card is powered by Imprint and issued by First Electronic Bank. Learn more here https://lnkd.in/efijV9bB

Did you know Rakuten Rewards members can earn Cash Back when dining out? With the Rakuten Dining Program, members get rewarded at thousands of participating restaurants nationwide — just by linking a credit card and dining out like usual. Here’s how it works: - Link your card once to your Rakuten account - Dine at participating restaurants - Earn 5% Cash Back on the entire bill—tax, tip and drinks included - Stack with your credit card rewards for even more value Explore the Rakuten Dining Program → https://hubs.la/Q03y6CSK0 #CashBack #Dining

Rakuten's The Big Stack is here! Stack 10% Cash Back on top of the season's best deals at hundreds of stores through 7/11 💸 https://lnkd.in/g_CgfbGK #CashBack

MMMs often show affiliate marketing underperforming, but the data isn't always telling the full story. Most Marketing Mix Models systematically undervalue affiliate marketing because they're designed for impression-based channels, not performance-driven ones. The result? You may be misallocating budget away from a high-performing channel. Our new eBook provides guidance on how to measure affiliate marketing's true impact. Download it here https://lnkd.in/g-hwSNR5 #AffiliateMarketing #PerformanceMarketing #MMM

66% of consumers are actively hunting for deals, discounts, and Cash Back according to Rakuten research. The truth is: today's shoppers are more price-conscious and value-driven than ever. Brands that make saving money effortless are winning customer loyalty. Rakuten is here to help them do just that.

Most marketers have turned to MMM, with 72% now using it for investment decisions. But MMM isn’t perfect. It often favors impression-based channels, which can undervalue the real impact of channels like affiliate marketing. Taking MMM results at face value could mean you're leaving opportunity - and performance - on the table. Our new eBook demystifies MMM and offers best practices for accurately measuring affiliate’s impact, so you can make smarter, more informed decisions about your marketing spend. https://lnkd.in/g-hwSNR5 #AffiliateMarketing #MMM #PerformanceMarketing

The #RakutenOptimism 2025 recap is here! From CEO of Rakuten International Amit Patel's vision for building trust in a challenging economy to deep dives on AI, measurement strategies, and the changing face of customer loyalty, Optimism covered it all. Plus, don't miss the powerful insights from Bozoma Saint John on authenticity and impact. 👉 Catch the highlights: https://lnkd.in/g9jNRWgZ

What a keynote from Bozoma Saint John last week at Optimism! Boz, Hall of Fame marketing executive, took the stage for an incredible conversation with Kiesha B. Free. Boz shared unique insights on authenticity, the power of personal brand, how to navigate change boldly, and her journey from corporate powerhouse to entrepreneur. #RakutenOptimism #Optimism2025