RESolution - Range Enhancement Solution

TODAY IS THE DAY Join us for our very first RESolution Webinar at 2pm (UK Time) today. Learn to further improve shopper engagement with your ranges and products - enabling you to spot gaps, opportunities and evidence product links to consumer needs - based on brand strengths. All done with a spirits case study and insight. An insight deck and replay will also be sent to attendees who register with their email details here ⬇️ https://lnkd.in/dKm-4GfR

⬇️JOIN OUR WEBINAR THIS TOMORROW AT 2PM ⬇️ Sales numbers don’t tell the whole story. With the knowledge and experience of David Marston and Alexis Philippidis from Category Wins, the new and innovative RESolution platform reveals the shopper’s-eye view. Designed to highlight where ranges win, lose, or miss opportunities. Watch how our new platform can: - Spot gaps & growth opportunities - Strengthen listings with evidence - Optimise ranges to match shopper demand - Drive sales & engagement All based on a Spirits Industry case study. ⬇️ Reserve your spot today via the link https://lnkd.in/dKm-4GfR

⬇️JOIN OUR WEBINAR THIS THURSDAY AT 2PM ⬇️ Sales numbers don’t tell the whole story. With the knowledge and experience of David Marston and Alexis Philippidis from Category Wins, the new and innovative RESolution platform reveals the shopper’s-eye view. Designed to highlight where ranges win, lose, or miss opportunities. Watch how our new platform can: - Spot gaps & growth opportunities - Strengthen listings with evidence - Optimise ranges to match shopper demand - Drive sales & engagement All based on a Spirits Industry case study. Reserve your spot today via the link https://lnkd.in/dKm-4GfR

Innovation fuels spirits growth — but it also raises the stakes. Over 56% of spirits innovation spend comes from new brands (vs 21% in total grocery, Kantar). Great for growth, but it means standing out at the shelf has never been tougher. 👉 The brands that win are those who: Maximise points of difference (PODs) Align with shopper missions (spirits are mostly consumed post-8pm, vs beer/wine at lunchtime) Build propositions retailers can’t ignore The question isn’t should you innovate — it’s how you make your brand unmissable. 💡 How are you finding points of difference in your spirits ranges right now?  In 60 minutes, we’ll show how to: • Quantify on-shelf attributes shoppers actually see • Target missions that convert (evening > lunchtime in Spirits) • Build evidence buyers shouldn't ignore 📅 Thu 18 Sept • 2:00 PM (UK) 🔗 Register: https://lnkd.in/dKm-4GfR #Spirits #CategoryManagement #ShopperInsights #Retail #NPD #Innovation

Just over a week to go! On 18th September, Resolution will be hosting our exclusive webinar: Quantifying Key Product & Range Attributes in Major Retailers – Spirits Case Study Going beyond data to: ✅ Spot gaps and opportunities: Identify where shopper-valued attributes are weak vs other retailers / the market. ✅ Strengthen propositions: Use evidence-backed insights to justify listings, hold space, or win new business. ✅ Optimise ranges: Balance product/attribute inclusion or reduction to align with shopper demand and corporate strategy (e.g. sustainability, quality) ✅ Grow sales and shopper engagement: Avoid penetration decline This is a session you won’t want to miss. Register now via our landing page to secure your place. 👉 https://lnkd.in/dKm-4GfR

RESolution - Range Enhancement Solution is hosting RESolution: Quantifying Key Product & Range Attributes in Major Retailers. Make sure to attend it on September 18.

Why the M&S Sando is true innovation—for buyers who know how hard that is to find in Food-to-go! In food-to-go, most NPD blends in — and in an impulse category where shoppers seek temptation to brighten their day, that’s a challenge. The M&S Sando stands out — and not just because it looks good on shelf. Here’s why it matters from a buyer’s perspective:  It resets shopper expectations – A premium, indulgent format that’s still portable and familiar. It pulls in bored regulars and new trialists. That includes valuable incremental category growth.  It’s a smart use of assets – No new kit. No complex sourcing. Just sharp thinking that repurposes what’s already in the system (which already delivers the M&S quality). Low operational risk, high shopper reward.  It creates genuine buzz – Social shareability is rare in this aisle. The Sando gets talked about, reviewed, and influenced. That’s potential footfall without the price cut.  It signals confidence – Not a safe bet, a bold one. M&S didn’t wait for someone else to test the waters—they led with a clear, ownable take - a clear build on M&S's leading foodie credentials.  It unlocks future format growth – One successful launch = a licence to stretch into new variants. The Sando isn’t a one-off; it’s a platform. For buyers facing crowded shelves and cautious shoppers, this is the kind of move that reframes a category, not just fills a gap. What’s missing in the innovation you’re seeing pitched right now?  (And would you have listed the Sando first?)     

LIVE WEBINAR | RESolution: Quantifying Key Product & Range Attributes in Major Retailers – Spirits Case Study Getting the balance right between core vs differentiation is critical. RESolution goes beyond sales numbers—quantifying the actual attributes shoppers see on shelf. Join us to discover how leading brands & retailers can: - Spot gaps and opportunities: Identify where shopper-valued attributes are weak vs other retailers / the market. - Strengthen propositions: Use evidence-backed insights to justify listings, hold space, or win new business. - Optimise ranges: Balance product/attribute inclusion or reduction to align with shopper demand and corporate strategy (e.g. sustainability, quality) - Grow sales and shopper engagement: Avoid penetration decline, increase purchase frequency and bring new shoppers into the category. Hosted by Category Wins experts David Marston abnd Alexis Philippidis 📅 Thursday 18 September 2025 • 2:00 PM (UK) 🔗 Reserve your place today: https://lnkd.in/dKm-4GfR

🔸 LAUNCH WEBINAR THURSDAY 18TH SEPTEMBER 🔸 Getting the balance right between core ranging vs differentiation in the spirits category... Traditional data providers focus on sales numbers, but after years of experience and consultancy, David Marston and Alexis Philippidis from Category Wins have developed an innovative platform—RESolution Range Enhancement Solution. The platform quantifies the actual attributes shoppers see on shelf in food, drink and other consumer goods categories and the webinar session highlights exactly this. We’ll show how brands and retailers can: -      Spot gaps and opportunities: Identify where shopper-valued attributes are weak vs other retailers / the market. -      Strengthen propositions: Use evidence-backed insights to justify listings, hold space, or win new business. -      Optimise ranges: Balance product/attribute inclusion or reduction to align with shopper demand and corporate strategy (e.g. sustainability, quality) -      Grow sales and shopper engagement: Avoid penetration decline, increase purchase frequency and bring new shoppers into the category. Who Should Attend -      Brand Owners, Sales, Marketing and Category Leaders -      Retail Buyers, Category Managers & Range Planners -      Professionals shaping strategy and delivering growth in the Spirits category. Why Attend Because assumptions aren’t enough. RESolution provides the clarity that today’s complex category decisions demand—delivering an accurate shopper’s-eye view of categories. 🔗 Reserve your place today and see what your shoppers really see beyond the sales data https://lnkd.in/dKm-4GfR