Your brand deserves to be where the channel’s future is shaped. #XChange Best of Breed 2025 is not your average tech conference—it’s an exclusive, invite-only experience happening October 13–14 in Atlanta, GA. Meet 100+ senior executives from CRN’s Solution Provider 500, Tech Elite 250, and Fast Growth 150 lists. These are the leaders driving innovation, expanding practice areas, and forging the next wave of IT partnerships. 💡 Build strategic partnerships. 💡 Showcase your innovation. 💡 Put your brand in front of decision-makers. Put your brand front and center with the channel’s most influential minds! https://okt.to/SOs9rh
About us
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
- Website
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http://www.thechannelco.com
External link for The Channel Company
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Needham, MA
- Type
- Privately Held
- Specialties
- IT Channel, Technology, Channel Marketing, Channel Sales, Communications, Recruitment, Enablement, Engagement, Demand Generation, Intelligence, Events, Media, Partner Marketing, and Technology Channel
Locations
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Primary
117 Kendrick Street
Suite 300
Needham, MA 02924, US
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100 Crossways Park Dr W
Suite 300
Woodbury, New York 11797, US
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2033 6th Avenue
6th Floor
Seattle, WA 98121, US
Employees at The Channel Company
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Joe Doherty
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Andy Waroma
Driving AI & Cloud Revenue Growth at Google | Founder | Certified Advisory Board Chair | Qualified Listed Entity Director | Mentor
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Matthew Yorke
CEO at The Channel Company | Leading Global Revenue Growth and Digital Transformation
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Jeff Brooks
Senior Vice President, Global Channels and Alliances at Tenable
Updates
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Security tech vendors: Are you effectively helping MSPs expand their security offerings? Read our latest article to learn what service providers need from vendors at each step to become security service experts, grow their portfolios, and drive share security growth. 🔐🌱 https://okt.to/jhxKy7 #MSP #MSSP #Cybersecurity #ITChannel
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August Flash Sale – Women of the Channel Summit Asia 2025 🚨 🎟️ $150 OFF Individual Tickets 👥 $900 OFF Tables of 8 or 9 No code needed – discounts apply automatically. 📅 25 September 2025 | Singapore 🎤 Featuring Uma Thana Balasingam, Freda Liu, Irene Chong, Freda Liu & more! ✨ What you’ll gain: 👉Tools to shape your professional path 👉Insights to elevate your corporate impact 👉Inspiration to align with your personal goals 👉A community that champions your growth at every level 👉Let’s build the future of tech — and ourselves — together. 👉 https://okt.to/ShnEs1 #WOTCAsia
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🎯 Your Team Is Stretched. Your Goals Aren’t. As a marketing leader, you’re expected to deliver pipeline fast — but building high-performing demand gen campaigns in-house can drain time, talent, and alignment. What if you could launch proven, multi-channel campaigns without overloading your team? If you’re short on time, headcount, or capacity — but still expected to deliver results — we’re here to help. Learn more >> https://okt.to/rjBTYf
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Exciting news: CRN UK, a brand of The Channel Company, is delighted to announce that the Sustainability in Tech Summit & Awards will return in 2026! 📅 Save the date: Wednesday 11 February 2026 @ The National Gallery, London! Our Sustainability in Tech Summit aims to bring together the UK IT channel to talk about the most pressing issues facing our industry, and how we can all work together to help save our planet. Taking place directly after the Summit the Awards recognise and reward companies across the IT sector that are making a real difference in the fight to stop global warming. Find out more here: https://okt.to/OPdi4T #SustainabilityinTech
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Grow Boldly. Lead Bravely. Connect Authentically. At the Women of the Channel Asia Leadership Summit, we’re not just talking about #leadership — we’re helping women build it from the inside out. Whether you're defining your next career move, leading change in your organisation, or seeking clarity in your personal journey — this summit is your space to grow. 📍 JW Marriott Singapore 📅 25 September 2025 🎟️ LIMITED OFFER: Save $150 on single tickets — secure yours before they’re gone! ✨ What you’ll gain: 👉Tools to shape your professional path 👉Insights to elevate your corporate impact 👉Inspiration to align with your personal goals 👉A community that champions your growth at every level 👉Let’s build the future of tech — and ourselves — together. 👉 https://okt.to/vUzCpB #WOTCAsia
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At XChange NexGen, it’s all about the roadmap—what’s next, not what’s now. Join us in Houston, TX, Oct 19–21, where forward-thinking MSPs and services-led pros are tapping into the next wave of opportunity. This is where sponsors unveil future plans, bold innovations, and transformative strategies—not yesterday’s solutions. 🌐 Attendees know the real value lies in what sponsors reveal ahead of the curve. The future is being sketched right in front of you—and you’ll walk away with a blueprint for growth. Want to be part of the conversation shaping tomorrow’s managed services landscape? 📩 Apply now. Your next-gen edge starts here. ➡️ https://okt.to/DRSBHX #XChange #MSPs
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🏆We’re proud that CRN Australia is the number 1 business news site in ANZ! Thank you to our incredible readers and partners for making us your trusted source for tech news, insights and industry-shaping stories. Want to stay ahead of the curve? 👉 Subscribe to our newsletter and get the top stories delivered straight to your inbox Subscribe today: https://okt.to/p6PUgM #CRNAustralia #TechNews #ANZ
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As service providers ramp up security offerings, tech vendor support is crucial. Joe Ussia, CEO of Infinite IT, shares what helped his company evolve into security specialists in our latest article featuring tips to increase shared success for security tech vendors and their partners. ✨🔐 Read the article: https://okt.to/JPCUM1 #MSP #MSSP #Cybersecurity #ITChannel
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Big news for the APAC region! You now have access to CRN Asia — your go-to source for the most trusted IT channel news, expert analysis, and deep industry insights. Subscribe FREE today and unlock: 🚨 Breaking channel news 📊 Exclusive research and reports 📰 Top stories delivered straight to your inbox 🎟️ Early access to premier events and awards CRN, a media brand of The Channel Company, is the #1 trusted source for IT channel professionals worldwide. 👉 Don’t miss out — https://okt.to/hUVfT2 and stay ahead of the curve.
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