XR Extreme Reach

We’re excited to welcome Robert Familetti to XR Pay as our new SVP, Enterprise Solutions & Client Partnerships! 👏 With decades of experience in commercial production and talent payments, he brings deep union expertise and trusted client relationships at a time of rapid industry change. He’ll help clients navigate tighter timelines, shifting compliance rules, and evolving production models, all while delivering what XR Pay does best: ✔️ A stable, trusted platform  ✔️ Union expertise that minimizes risk  ✔️ Fast, seamless transitions  ✔️ Experts who understand the realities behind every project Welcome to the team! 🎉 #XRPay #NewHire #CreativeOps #TalentPayments #UnionCompliance #CommercialProduction 

🔇📺 75% of people watch video content on mute. But only 10% of global TV ads include captions. That's a huge disconnect and a big, missed opportunity for brands. Captions aren't just about accessibility. They drive performance, expand reach, and hold attention in a sound-off world. Here’s what most advertisers are overlooking (and how to fix it): 👉 https://lnkd.in/dphCS7Yt

You’ve got enough moving parts. Your payroll system shouldn’t be one of them 🧩💡 XR Pay gives you the tech that clicks and the people who show up, even when the industry’s spinning. 🌐 Innovative and reliable platform for payments 🙋♀️ Union-savvy experts on speed dial  📊 Transparent, easy-to-read reporting  🌱 A partner built for the long haul Need a partner you can actually count on? Let’s connect 👉  https://lnkd.in/gx_xiqQQ #XRPay #CreativeOps #TalentPayroll #UnionCompliance

🚀 We’re Hiring – Join Our Team! We’re looking for top sales talent with strategic vision, proven results, and a passion for innovation. If you thrive in a collaborative environment and are ready to achieve big goals, we want to hear from you. Explore our exciting opportunities and apply now: ➡️ VP, Sales – XR Pay: https://lnkd.in/gbGkZ9vF ➡️ VP, Strategic Growth Sales: https://lnkd.in/gU-Vh_DX ➡️ VP, Strategic Growth Sales – Political & Advocacy: https://lnkd.in/g-cpTnt9   ➡️ Sales Director – Core Commercial: https://lnkd.in/geBikeeU   ➡️ Solutions Consultant: https://lnkd.in/g4s3yqaq 🔗 Find your fit at XR: https://lnkd.in/gpU8useV #WeAreXR #SalesJobs #XRExtremeReach #NowHiring 

🧠 Think an ad is just a script and some slick visuals? Think again. At MAD//FEST 2025, our very own James Levy broke it down: “Advertising content is made up of elements — talent, music, voiceover, even claims. And each usage right falls into three categories: Term, Territory, and Media.” 📍 When you can run it 🌍 Where you can run it 📺 How you can run it Why does this matter? Because every one of those rights impacts where, when, and how your creative runs. If you’re: ✅ Creating content at scale ✅ Operating across global markets ✅ Or just want to avoid costly takedowns or legal headaches Then this stuff matters. A lot. Watch the session and see why this panel got people talking: https://lnkd.in/gmERtJJU #MadFest #Advertising #UsageRights #MarketingOps

They came. They coded. They crushed it. 💡From Ideas to Impact: XR’s Hackathon returned for its second year, bringing together 48 teams from across our global offices to tackle real business challenges with bold, creative solutions. Big thanks to everyone who participated and congrats to our winners! #XRHackathon #IdeasToImpact #InnovationAtWork #HackToTheFuture #TeamXR

📍 Next stop: the Berkshires! XR is heading to Beet.TV's Beet Retreat next week to talk streaming, video, and how AI is changing the way creative gets made, managed, and delivered. Going to be there too? Let's connect! Be sure to say hi to Jon Friedman, MBA while you're there.🤝 #BeetBerks #AdTech #CreativeOps #AIinAdvertising #XR

Your talent payments platform shouldn’t just keep up. It should evolve with you. At XR Pay, we’re not just maintaining industry-leading tech. We’re actively investing in smarter, faster, more compliant tools to meet what’s next in commercial production.    From rights tracking to SAG-AFTRA compliance to lightning-fast transitions, our platform is built to reduce risk and keep things moving.    📖 Read the 5 must-haves for talent payments in uncertain times: https://lnkd.in/dFfGUvjx 

We’re excited to welcome Graham McKenna to XR as our new Chief Marketing Officer! 🎉 Graham hit the ground running last week in our New York office, meeting the team and diving into our products. He brings deep experience in advertising tech and data, having served as CMO at MarketCast and in senior marketing leadership roles at Nielsen. Prior to that, he was the longtime marketing leader at Gracenote, helping grow the company from a small Sony division through its acquisitions by Tribune and later Nielsen. At XR, Graham will oversee all marketing, product marketing, and demand generation, while helping sharpen how we position the company and bring new products to market to support the world’s top brands and advertisers. Welcome to the team, Graham! 👏

🏳️🌈 Pride isn’t just a month-long celebration. At XR, we believe in showing up for the LGBTQ+ community year-round. Pride Month is simply a moment to do that a little louder! Looking back on June, we loved seeing how each XR office made it their own, from New York to London and everywhere in between. There were LGBTQ+ history quizzes, games, lots of snacks, and time carved out just to be together. The photos capture it best: small moments, big meaning, and a whole lot of Pride! #XR #Pride2025 #InclusionMatters #PrideEveryDay