Yext

Search is no longer a single, linear journey, and your visibility strategy shouldn’t be either. People bounce between AI tools, search engines, and social apps depending on what they’re looking for, and how they like to decide what to buy. In our latest research, we break down the six AI search archetypes — from Creators craving inspiration to Price Shoppers hunting deals — and what they mean for your brand. 🎥 Watch the breakdown for marketers focused on local visibility and customer acquisition: https://yex.tt/4p5cO8b

Michael Walrath, CEO of Yext, joined Stephanie Postles from the Marketing Trends podcast to talk about how AI-driven search is breaking traditional models, and what that means for marketers navigating change. From running Yahoo’s search business to leading Yext through today’s AI shift, Mike shares a clear-eyed view of what’s changing beneath the surface, and how brands can stay visible as customer discovery evolves. 🎯 You’ll learn: – Why structured data is reshaping SEO – How to rethink your web and content strategy for AI – Why local visibility matters more than ever 📹 Watch the full recording here: https://lnkd.in/gksXVNE5 🎧 Listen here: https://lnkd.in/gc64UXJa 🎧 Listen here: https://lnkd.in/gb6e6yw8

That itch to ask ChatGPT for a quick answer is real (and for millions, it’s now a daily habit). AI-generated answers are reshaping how people discover brands. To stay visible, you need more than keywords — you need structured data, credible content, and trusted signals. This isn’t about chasing rankings. It’s about managing brand truth in a way AI can understand, trust, and surface. While that shift can feel complex, the right tools, like Yext Scout, make it easier to track, understand, and improve how your brand shows up. 👉 Here’s why that matters now: https://yex.tt/469mUx5

AI is becoming a trusted part of the customer journey — and that’s a good thing. According to Yext’s latest report, 62% of consumers trust AI to help them discover brands — nearly on par with traditional search. That shift can feel big, but it’s also a chance to take control of how your brand is represented. When customers turn to AI tools for help, the answers they get need to be accurate — not just available. That’s where the real opportunity lies. Read the report to better understand how search is changing — and how you can guide your customers through it with confidence. http://yex.tt/457ctdf 

Smarter decisions start with clearer insights. From strategy to customer engagement, Yext helps brands turn data into action. One G2 reviewer put it simply: “Yext gives me analytics that allow me to make better decisions about my business… Now my review answers are on autopilot.” Built-in analytics. AI-driven tools. Seamless review management. All in one place, so every move is the right one. 👉 See how brands are turning insight into impact with Yext: https://yex.tt/3Evtb82

Search has entered a new era. We built a team to decode it. The first Yext Research Journal is live — powered by 2B+ monthly data points from the Scout Index. We analyzed 9.4M locations across 2,500 ZIP codes to uncover: - How consumer behavior shifts dramatically by region and industry - That less than 5% of AI citations overlap with Google’s top results, suggesting two distinct visibility games - Why most brands only need 3–7 keywords per location to compete in local search If your team cares about visibility in local or AI search, this is for you. 👉 Learn more here: https://yex.tt/4mdRifE

📥 Inbox overload means your client might miss the message. Their card gets declined. They’re frustrated. They call support. And just like that, trust starts to slip. A simple, compliant text could’ve stopped the spiral. Explore four real-world ways financial brands can use compliant SMS to keep clients informed: https://yex.tt/3HAEaSD

AI is changing how people search — and that includes how AI understands your brand. According to Yext’s latest report, 43% of global consumers use generative AI tools like ChatGPT or Gemini daily or more. That’s not a trend — it’s a habit. Large language models are only as smart as the data they’re trained on. If your brand data is outdated, inconsistent, or incomplete, AI tools will surface the wrong answers — or none at all. That affects everything from how customers find you to how partners, investors, and even job seekers perceive you. Read the report to understand how AI is reshaping search behavior — and why feeding these models the right data matters more than ever.  http://yex.tt/457ctdf 

Your customers don’t search like they used to -- and chances are, neither do you. As people shift from traditional search engines to tools like ChatGPT, Perplexity, and TikTok, discovery looks very different from what it did even a month ago. That’s why we built a quick quiz to help you uncover your search style in under 2 minutes. Are you a Creator? An Explorer? An Accidental Searcher? Each archetype reflects real, research-backed behavior — and each one opens the door to more innovative marketing. 👉 Take the quiz: https://yex.tt/45mGiqb A fast, insightful way to see how your discovery journey is evolving.

Google’s Q&A update may signal a shift in how customers find answers. What’s happening: Google is phasing out Q&A in local search results. Q&A content now appears only in select categories and regions, limiting answers directly in listings. What it means for your brand: - Keep listings accurate across all locations - Optimize your Google Business Profiles for each location by adding key attributes (e.g., amenities, hours, accessibility) - Use FAQ schema and structured content on local pages When customers can’t ask, your listings need to answer. See how Yext can help: https://yex.tt/4lBLXxo