ZoomInfo

Do you have 30 seconds? Because this week’s newsletter drops a hot take on cold call openers you won’t want to miss. Plus: 👤 Exec moves that could be your next “in” 📅 Must-attend events Let's go👇

You can’t monitor every account 24/7, but ZoomInfo Copilot can. Join our Copilot Masterclass on August 12th to learn how AI and automation can help you stay proactive, not reactive. Learn how to ✔️ Automatically detect new opportunities in your pipeline ✔️ Get real-time alerts on buyer activity ✔️ Surface high-potential accounts before your competitors do 🎙️: Kathryn Elnick, Kristina Araque, Melanie Mattscheck, Zachary Soto, and Kate Cifaratta, M.Ed. Register now: bit.ly/45sYr4v

Orchestration isn’t optional anymore. It’s mission critical. At Cority, CMO Eric Olson is in the trenches with RevOps and sales every day, partnering closely to navigate a fast-moving go-to-market motion. With data flowing through 10 product lines and buyers engaging across multiple channels, staying aligned means constant iteration and real-time collaboration. This is today’s reality. GTM is no longer linear. No longer siloed. It’s fully integrated.

Yesterday, we announced another quarter of strong financial performance and raised our full-year guidance for 2025. 📈 • Net Revenue Retention is up 4 points over the last three quarters • Our operations business grew 20% year over year • We closed the largest deal in ZoomInfo history This is what it looks like to go upmarket with discipline. To win customer trust. And to build the foundation for durable growth. To our customers: thank you. Your partnership pushes us to keep raising the bar. Hear more from our Founder and CEO, Henry Schuck. 👇

Great marketing doesn’t start with your product. It starts with your buyer. Rachel Newton, SVP of Global B2B Marketing Operations at Mastercard, shares how her team shifted from a product-first mindset to a customer-first strategy. With ZoomInfo, they’re asking smarter questions: • Who actually needs this? • Are they showing intent? • What's the real opportunity? Instead of relying on first-party data alone, they’re layering in third-party insights to stay relevant, timely, and in-market.

When Dani Wilson finishes work at ZoomInfo, his work is far from over. As a Solutions Consultant, he helps businesses unlock smarter, faster go-to-market strategies with our platform. But outside of work, he’s helping build something even bigger: a more sustainable, equitable world. From planting trees and supporting children’s education to serving meals in villages without basic necessities, Dani is living out our Be a Team and Be Relentless values every day. This is what leadership looks like — at work and in the world. Watch Dani’s story. 👇

From warehouse floors to the executive suite, Pratt Industries is modernizing how field sales gets done. Sales pros like William Bottcher and Craig Bagley are combining traditional prospecting with modern Go-to-Market Intelligence to reach decision-makers faster and drive real growth. With ZoomInfo, their team is uncovering new opportunities, closing million-dollar deals, and keeping customer conversations fresh and timely. See how Pratt is building a faster, smarter, more personal path to revenue. Read the full story 👉 bit.ly/41jNIbb

July is almost in the rearview. If you need a breather in between EOM calls, we’ve got just the thing. This week’s newsletter covers:  How data enrichment gives you an “in” to the buying committee What helps top GTM teams rise above the rest Shout-outs from some of our faves Check it out 👇

AI isn’t making marketing less human. It’s creating more space for connection. Eric Olson, CMO at Cority, shares how AI and automation are helping marketers operate more efficiently so they can focus on the work that actually matters. When machines handle the busywork, teams can spend more time telling great stories, building meaningful relationships, and personalizing at scale. This isn’t about removing the human element. It’s about creating more room for it.