Articles by Ada
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The Leadership Chasm
The Leadership Chasm
Why transitioning to management is hard: The Leadership Chasm When I coach founders and execs, I often encounter them…
8 Comments -
Good Marketer / Bad Marketer
Good Marketer / Bad Marketer
Inspired by a recent conversation that reminded me of Ben Horowitz’s Good Product Manager/Bad Product Manager post, I…
4 Comments -
Freemium and Free Trial Conversion Benchmarks
Freemium and Free Trial Conversion Benchmarks
Inquiring minds want to know… What is the average free to paid conversion rate from a free trial or freemium? What is a…
7 Comments -
How to Make Your First Marketing Hire
How to Make Your First Marketing Hire
Just about every startup has to cross this bridge at some point: making their first marketing hire. I often get asked…
1 Comment -
Phil Knight’s Shoe Dog and the slippery slope of founder ethics
Phil Knight’s Shoe Dog and the slippery slope of founder ethics
Thanks to all of the end of year book lists, my current reading list is swelling with newfound gems and Shoe Dog is one…
4 Comments -
Anatomy of a Marketing Organization
Anatomy of a Marketing Organization
One of the areas I often advise startups on are questions around how to structure a marketing organization or make…
22 Comments -
Uncovering the secrets of happiness
Uncovering the secrets of happiness
The holidays are one of my favorite times of year. As the sparkling lights and decorations go up, the holidays are a…
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Three keys to building a strong technology brand
Three keys to building a strong technology brand
Brand is a hot topic for tech companies lately. It’s unsurprising, because tech companies are currently dominating the…
24 Comments -
Building Effective Marketing + Product Partnership
Building Effective Marketing + Product Partnership
Product and marketing are key players in ensuring the success of a product. However, often these two functions struggle…
5 Comments -
What Is Product Marketing?
What Is Product Marketing?
The role of product marketing in technology companies is a fascinating topic in part because it is so poorly defined…
44 Comments
Activity
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🏆Thrilled for Crowd Cow to be nominated for USA TODAY Best Meat Delivery for the 3rd year in a row! Voting closes today - would love your…
🏆Thrilled for Crowd Cow to be nominated for USA TODAY Best Meat Delivery for the 3rd year in a row! Voting closes today - would love your…
Liked by Ada Chen Rekhi
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I'm 8 weeks into my first inside look at institutional investing at a16z speedrun after 20+ years of operating in product, growth, and engineering…
I'm 8 weeks into my first inside look at institutional investing at a16z speedrun after 20+ years of operating in product, growth, and engineering…
Liked by Ada Chen Rekhi
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🚨Unpopular opinion: Podcasts are the Doritos of content consumption. They are easy to consume but pack far less information density than reading a…
🚨Unpopular opinion: Podcasts are the Doritos of content consumption. They are easy to consume but pack far less information density than reading a…
Shared by Ada Chen Rekhi
Experience
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Ada Chen Rekhi
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Education
Courses
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Business Computer Languages
OPIM 311
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Marketing Research
MKTG 212
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Negotiations
MGMT 291
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Pricing Policy
MKTG 222
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This is how tennis defined me as a person… I lost nearly half the points I ever played — and it made me a better entrepreneur. Growing up, tennis…
This is how tennis defined me as a person… I lost nearly half the points I ever played — and it made me a better entrepreneur. Growing up, tennis…
Liked by Ada Chen Rekhi
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Lots of people made jokes when Atlassian bought The Browser Company a week ago. But I think there are some legit product strategy reasons... I'm a…
Lots of people made jokes when Atlassian bought The Browser Company a week ago. But I think there are some legit product strategy reasons... I'm a…
Liked by Ada Chen Rekhi
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My goal when I became a full time investor was to be the type of partner I would have most wanted during my time building a company: someone who had…
My goal when I became a full time investor was to be the type of partner I would have most wanted during my time building a company: someone who had…
Liked by Ada Chen Rekhi
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Back in January, I quietly started a new role as Fractional Head of Community for the Reforge Collective: an invite-only group of product and growth…
Back in January, I quietly started a new role as Fractional Head of Community for the Reforge Collective: an invite-only group of product and growth…
Liked by Ada Chen Rekhi
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Excited to welcome Brittney J. to the GigSafe team as our new Finance Manager! 🎉 Brittney will be laser-focused on one of the most important…
Excited to welcome Brittney J. to the GigSafe team as our new Finance Manager! 🎉 Brittney will be laser-focused on one of the most important…
Liked by Ada Chen Rekhi
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Heyyy I’m having a BIG week 🥳 12 years at LinkedIn 💙 10k followers 👋 6 years married to my BFF Jack 💍 The common thread 🧵? Relationships. So…
Heyyy I’m having a BIG week 🥳 12 years at LinkedIn 💙 10k followers 👋 6 years married to my BFF Jack 💍 The common thread 🧵? Relationships. So…
Liked by Ada Chen Rekhi
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I'm excited to announce the October cohort of AI Productivity! If you are looking for a hands-on practical guide to leveraging the latest AI tools…
I'm excited to announce the October cohort of AI Productivity! If you are looking for a hands-on practical guide to leveraging the latest AI tools…
Liked by Ada Chen Rekhi
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I’m thrilled to share that I’ll be stepping into the role of CEO of Benevity on November 1st. Benevity is the world’s leading platform for purpose at…
I’m thrilled to share that I’ll be stepping into the role of CEO of Benevity on November 1st. Benevity is the world’s leading platform for purpose at…
Liked by Ada Chen Rekhi
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