David Pasztor

Shopify brands, has your agency implemented AI into their systems yet? Probably not like how we are doing it. We have built a custom automation stack in N8N that changes how we buy media on Meta. Here is how it works: 1. Automated data pulls We connect directly to the Meta Graph API to extract ad-level data in controlled loops. This prevents oversampling and gives us fresh performance data on 250–300 ads at a time. 2. Benchmarking system Every ad is parsed for cost per click, CPM, CTR, ROAS, conversion rates, creative type, and copy length. Benchmarks are recalculated continuously so we always know what is a good ad versus a bad ad in real time. 3. Creative categorization Ads are grouped and compared by format: image vs video, short vs long copy, different hooks and structures. This tells us exactly which creative categories are carrying performance and which ones are wasting spend. 4. Automated reporting Every three days, the system generates visualizations and delivers reports directly to our media buying team. We know which ads to scale, which to kill, and which creative categories to double down on. The result is a testing and scaling system that is faster, more accurate, and less emotional than the way most brands run Meta ads today. AI is not the future of media buying. It is already here, and only getting better. 📩 Comment “WORKFLOW” and I will send you a free breakdown of the 3 exact workflows we use for Meta automation.

120

219 Comments

SEO took years. ChatGPT takes hours. Here is how to get cited for relevant queries, in 3 steps 1. Hire a journalist or statistician 2. Conduct a study or report from your own or public data. 3. Hit Publish. See this Redfin article, for best practices: https://lnkd.in/exxBhzgn Other things that help: - data published in a clear HTML table that is easy for humans and bots to read and understand and index. Avoid iframes. - keep republishing constantly with fresh data + insights. ChatGPT keeps pulling freshest + most authoritative take it can find. So keep refreshing when appropriate. Maggie McCombs and team are great at this. - source/cite your talent clearly. Redfin page does an A+ job showing that Mark Worley (Senior Data Journalist at Redfin) is an authority, not a bot. - no extra fluff. to the point, informative, gives you what you are looking for

47

11 Comments

Here's how we recently optimized this PDP template for X11 supplements. Previously, they had a basic Shopify template. + a ton of product page that needed an optimization. So, instead of building full LPs for each product, we optimized the PDP template (primarily top-fold). Here's what we did: -> Added a quantity offer to incentivize higher AOV purchases -> Optimized the subscription box with USPs and savings to drive a higher subscription rate. -> Added a clear CTA with the total pricing, and a FOMO element. -> Structured product information into dropdowns according to key customer interest points. -> Added dynamic upsells to complementary products. -> Optimized the bottom-fold with social proof & educational sections.

47

9 Comments

Scaling ads isn’t just about CPMs or creatives.   It’s about knowing your real numbers. The math no one teaches you, but should. Most founders pour $$ into paid traffic... But never check how fast that spend pays back. Your CAC could be $100. But if your LTV is $300… You're printing future profit, or future losses. And break-even ROAS? Miss that mark, and you’re scaling at a loss. Then there’s funnel leakage... All the people clicking, but not converting. That’s money lost at every step. In this carousel, we break it all down: → Payback period → Blended CAC → Funnel loss → Margins at scale No fluff. No theory. Just clear, simple math that guides real growth. Know your numbers. Or burn through your budget wondering why. Save this post. Share it with a founder who needs it. P.S. If your ads are performing like a leaky faucet, this math is your plumber👀

39

32 Comments

This SEO hack might get you a knowledge panel instantly. David de Vries did something wild - and it worked. He registered an exact match domain: Bedsforseniors•com Then signed up for Google Merchant Center + Google Ads... under the business name “Beds for Seniors.” That’s it. Google rewarded him with a branded Knowledge Panel for a 100% new domain. Here’s why this is clever: 👇 1️⃣ Exact match name = high keyword relevance 2️⃣ Registering in Google’s own products (Merchant + Ads) adds trust 3️⃣ Google sees it as a real business → triggers brand panel Bonus: He ranked for a super commercial query almost overnight. No backlinks. No brand building. No long game. One note: scam advisor flagged the site, so keep your whois info clean. But the play is legit - especially if you're in local, lead gen, or affiliate. P.S. Ever seen a faster way to trigger a Knowledge Panel? Would love to hear your experiments. 👇 #seonotebook

429

62 Comments

Agencies Who Don’t Build Their Own Software Will Die! Harsh? Maybe. But look around. The traditional agency model is collapsing in slow motion. Clients are tired of copy-paste campaigns, bloated retainers, and tools that everyone else is using. If your "secret sauce" lives in a spreadsheet or a deck, you're not building a business — you're renting relevance. I said this back in 2021 in my book: The future would belong to agencies that productize their thinking. Today? That shift isn’t just happening — it’s exploding. Agencies that are thriving right now are doing something radically different: ✅ They're encoding their expertise into proprietary software. ✅ They're creating systems that make outcomes repeatable and scalable. ✅ They're blending automation with human creativity to create real breakthroughs for clients. And I'm walking that path too. I’m building my own software — and I truly believe it will have a bigger impact than I ever could have as a growth consultant or agency coach. Why? Because software compounds. It scales faster than any service ever could. The agencies that survive the next wave won’t just deliver value — they’ll own the infrastructure that delivers it. If you’re not building your own tools... someone else will. And they’ll move faster, charge less, and scale more. This isn’t a trend. It’s an extinction event. 👉 Are you adapting? Or are you still clinging to a dying model?

106

32 Comments

Imagine getting a complete 7-day Meta Ads performance audit—with actionable recommendations—in a minute. Just one prompt that answers: "Show me what happened in my ads last week—and tell me exactly what to fix." Here's how the GoMarble MCP + Claude setup works: ✅ It connects directly to your Meta/Google Ads account ✅ Pulls detailed performance breakdowns (spend, ROAS, conversion data) ✅ Compares week-over-week performance automatically ✅ Then generates recommendations ✅ The result? A comprehensive audit report in a minute instead of 3 hours In the demo, I used it to analyze our account and it returned: - Complete 7-day vs 7-day performance comparison - Campaign-by-campaign breakdown with ratings - Traffic and engagement trend analysis - Specific budget reallocation recommendations - Risk assessment with clear next steps Our team went from spending entire Monday mornings building these reports to getting deeper insights before our first coffee. Want the full setup? Comment "GoMarble Audit" below (after connecting) and I'll send across the setup instructions & prompts!

115

301 Comments

Tons of SEO-traffic for SaaS and agencies with "Alternatives" pages. The method is old, but most of SaaS still ignore it. There are dozens of well-known products and tools, like Ahrefs, where people are looking for similar ones. There are only 2 reasons why: - they're expensive for them - they don't cover all their needs And if your SaaS or product is cheaper or has something special - you definitely should use this opportunity. For example this page https://lnkd.in/ergsQPjW, written by Victoria Kurichenko gets 10K+ monthly traffic with almost no backlinks referring to it. How can you use it? 1. Write such an article on your SaaS blog 2. Write a guest post on powerful blog (as TOP-10 usually includes DR 80+ sites) 3. Outreach the websites ranking for the "alternatives" keywords. Ask for mentioning. Some people thing it's relevant only for SaaS, but no. Which audience uses Ahrefs? Marketers, SEO-specialists, owners. If you run an agency - that's your audience as well. You just don't need to be the part of list, you should mention yourself as an "additional solution". Some great ideas are shared by Ivan Palii, who uses "Alternatives" blog pages for his own SaaS - https://lnkd.in/ewGTNiaH Four days ago we posted an article "Ahrefs Alternatives" on Needmylink blog, and we already got 7K+ daily impressions & first clicks. We'll see how high we can rank.

25

2 Comments

"Why our SaaS brand isn't getting mentioned by LLMs?" I don't know 😆 Ok, seriously now... First of all: What do you mean isn't getting mentioned? - Which LLM? - For which prompt/query? - Which function? Deep Research? Non-web search (pre-training data only)?RAG? etc So many questions to answer first. Then, the answer might not be about a single thing. Here are some potential reasons: - Not ranking well in traditional search - Not having a clear positioning for specific uses & segments - Not appearing in different touch-points (Aggregators, Reddit, etc) - Not having enough topical / query coverage for the synthetic query groups Etc... Before panicking about "not getting mentioned in LLMs": - Try to answer the questions above - Check your traditional search engine rankings - Check your positioning and listings in aggregators - Make a list of prompts and see which SaaS tools are mentioned and which sources are getting cited (for web search) Remember: AI visibility is closely connected to traditional search visibility. My two cents. #seo #aisearch #saasseo

35

16 Comments