Dan Kahn

Dan Kahn

Los Angeles Metropolitan Area
8K followers 500+ connections

About

Leading Kahn Media and Tread Agency as CEO, my focus is on pioneering digital marketing…

Articles by Dan

  • AI Is Killing SEO – And That’s a Good Thing (If You’re Ready for What’s Next)

    A few weeks ago, I asked ChatGPT a simple question: “What’s the best overlanding tire on the market right now?” As…

  • The Golden Age of Small Business

    Why Today’s Landscape Favors Entrepreneurs Like Never Before Fifty years ago, small business owners rarely aimed to…

    1 Comment
  • Navigating Startup Culture and Entrepreneurship with Evan Currid

    Every once in a while someone comes along with an idea for a product that isn’t just new, it's revolutionary. The type…

  • In Pursuit of Yarak

    I’m going to say the quiet part out loud: as a business leader, not everyone is going to like you. And that’s ok.

    14 Comments
  • What I learned about fathers, sons and business sunsets

    On a recent episode of the 21 Hats podcast, I listened to host Loren Feldman and frequent guest / business guru Jay…

    15 Comments
  • 15 Lessons in 15 Years

    Thoughts and reflections on leadership and small business ownership on our 15th anniversary. Today is Kahn Media’s 15th…

    17 Comments
  • Vulnerability

    By Dan Kahn A few months ago, a CEO’s LinkedIn post went viral for all the wrong reasons when he shared a photo of…

    10 Comments
  • Icebergs Ahoy

    Inflation, Economic Uncertainty and a Tsunami Sized MarCom Sea Change Are in our Path - How Your Business Can Thread…

  • The New Rules of the Road

    Sometimes the Best Thing You Can Do in Leadership is Get Out of the Way By Dan Kahn The first time it happened, I was…

    6 Comments
  • The Story of the Ring

    Knowledge, Like Experience, is Slowly Gained By Dan Kahn My grandfather, Julian Kahn, was a born entrepreneur. The son…

    6 Comments

Activity

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Experience

Education

Volunteer Experience

  • Chair-Elect

    SEMA Young Executives Network

    - Present 14 years 2 months

    I currently serve as Chair Elect on the Specialty Equipment Marketing Association Young Executives Network (YEN). Our mission is to provide career growth and networking opportunities to young leaders in the automotive industry, and to produce compelling communication and education initiatives for young entrepreneurs and business leaders.

  • Member Board Of Directors

    Checkered Flag 200

    - Present 8 years 11 months

    Checkered Flag is the premier membership group of the Petersen Automotive Museum and one of the most exclusive car clubs in the world, with a membership that includes the world's most prolific car collectors, race car drivers, industry leaders, artists, actors and more. The club offers exclusive benefits for the dedicated automotive enthusiast including travel opportunities, visits to private collections, day tours and rallies and special events at the museum.

Publications

  • The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape

    The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.

    This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations…

    The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.

    This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed.

    Key topics covered include:

    The convergence of PR, marketing, and technology
    Leveraging social media and influencer relationships effectively
    Crafting compelling brand narratives in the digital age
    Implementing data-driven strategies for measuring and optimizing PR efforts
    Navigating crisis communication in real-time online environments
    Adapting to emerging technologies like AI and automation

    See publication
  • Automotive Social Media Marketing

    www.KahnMedia.com

    Learn what social media marketing can do for your company or brand, how it works, who is using the different channels and how to monetize them.

    Other authors
    • Jenna Benty
    See publication
  • PR Primer: Promoting Your Brand in the Digital Age

    SEMA

    White paper and seminar was given through the Specialty Equipment Marketing Association (SEMA) Education Institute, and has since been published on the SEI site and on the Kahn Media blog. It includes a primer on the history of PR, the future of brand promotion and tips/tricks on launching new products.

    See publication

Projects

  • Vwerks Brand Launch

    - Present

    We crafted a complete marketing plan and brand launch for VWerks, the specialty vehicle arm of Venchurs, a Tier 1 OEM supplier. Launch party was held at The Gun Store in Las Vegas following a SEMA debut of the first VWerks Jeep, which was built for Red Jacket Firearms and the stars of Discovery Channel's "Sons of Guns." The launch and party alone garnered nearly 300 media clips in the U.S. and overseas.

    Following the Red Jacket debut, brand promotion has included a three-vehicle press…

    We crafted a complete marketing plan and brand launch for VWerks, the specialty vehicle arm of Venchurs, a Tier 1 OEM supplier. Launch party was held at The Gun Store in Las Vegas following a SEMA debut of the first VWerks Jeep, which was built for Red Jacket Firearms and the stars of Discovery Channel's "Sons of Guns." The launch and party alone garnered nearly 300 media clips in the U.S. and overseas.

    Following the Red Jacket debut, brand promotion has included a three-vehicle press drive with top journalists in Moab Utah, appearances on Jay Leno and Adam Carolla's programs, features in Truckin, Autoblog, Jalopnik, Popular Mechanics, Wired, Truck Trend, Robb Report and more.

    Other creators
    See project
  • Total Rebranding of HRE Wheels

    - Present

    We used social media marketing, content marketing and product placement to reposition HRE Wheels as a premier luxury brand and the preeminent wheel brand in the supercar space, from placements in Robb Report, Cigar Aficionado and Playboy to a contest with GQ and a groundbreaking social media campaign that has garnered over 250k fans in just over one year with unprecedented levels of engagement.

    Other creators
    See project
  • Hotchkis H-Team

    - Present

    The H-Team is designed to build a community around the Hotchkis Suspension brand through content marketing. We executed the program by recruiting Hotchkis customers, provided them branded apparel, supplied driver training and track days, then used CRM tactics to put H-Team reps at events around the country representing the Hotchkis brand by giving rides and creating social media content.

    Other creators
    See project

Languages

  • Spanish

    Limited working proficiency

  • English

    Native or bilingual proficiency

Organizations

  • SEMA Young Executives Network (YEN)

    Chair Elect

    - Present

    The Young Executives Network's (YEN) mission is to cultivate young talent in the automotive aftermarket through implementation of education and networking. YEN does this by taking advantages of the resources available for virtual networking and in-person at industry trade events.

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