About
Leading Kahn Media and Tread Agency as CEO, my focus is on pioneering digital marketing…
Articles by Dan
Activity
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Very curious about this one… if nothing else the tease and the branding are on point.
Very curious about this one… if nothing else the tease and the branding are on point.
Shared by Dan Kahn
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As a business focused on delivering value through results, it's important to pause and recognize moments like this. I'm happy to share that we were…
As a business focused on delivering value through results, it's important to pause and recognize moments like this. I'm happy to share that we were…
Shared by Dan Kahn
Experience
Education
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California State University-Northridge
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Activities and Societies: Daily Sundial Reporter
Majored in Journalism with an emphasis on magazine and media production and a minor in communications.
Volunteer Experience
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Chair-Elect
SEMA Young Executives Network
- Present 14 years 2 months
I currently serve as Chair Elect on the Specialty Equipment Marketing Association Young Executives Network (YEN). Our mission is to provide career growth and networking opportunities to young leaders in the automotive industry, and to produce compelling communication and education initiatives for young entrepreneurs and business leaders.
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Member Board Of Directors
Checkered Flag 200
- Present 8 years 11 months
Checkered Flag is the premier membership group of the Petersen Automotive Museum and one of the most exclusive car clubs in the world, with a membership that includes the world's most prolific car collectors, race car drivers, industry leaders, artists, actors and more. The club offers exclusive benefits for the dedicated automotive enthusiast including travel opportunities, visits to private collections, day tours and rallies and special events at the museum.
Publications
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The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape
The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.
This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations…The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.
This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed.
Key topics covered include:
The convergence of PR, marketing, and technology
Leveraging social media and influencer relationships effectively
Crafting compelling brand narratives in the digital age
Implementing data-driven strategies for measuring and optimizing PR efforts
Navigating crisis communication in real-time online environments
Adapting to emerging technologies like AI and automation -
Automotive Social Media Marketing
www.KahnMedia.com
Learn what social media marketing can do for your company or brand, how it works, who is using the different channels and how to monetize them.
Other authors -
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PR Primer: Promoting Your Brand in the Digital Age
SEMA
White paper and seminar was given through the Specialty Equipment Marketing Association (SEMA) Education Institute, and has since been published on the SEI site and on the Kahn Media blog. It includes a primer on the history of PR, the future of brand promotion and tips/tricks on launching new products.
Projects
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Vwerks Brand Launch
- Present
We crafted a complete marketing plan and brand launch for VWerks, the specialty vehicle arm of Venchurs, a Tier 1 OEM supplier. Launch party was held at The Gun Store in Las Vegas following a SEMA debut of the first VWerks Jeep, which was built for Red Jacket Firearms and the stars of Discovery Channel's "Sons of Guns." The launch and party alone garnered nearly 300 media clips in the U.S. and overseas.
Following the Red Jacket debut, brand promotion has included a three-vehicle press…We crafted a complete marketing plan and brand launch for VWerks, the specialty vehicle arm of Venchurs, a Tier 1 OEM supplier. Launch party was held at The Gun Store in Las Vegas following a SEMA debut of the first VWerks Jeep, which was built for Red Jacket Firearms and the stars of Discovery Channel's "Sons of Guns." The launch and party alone garnered nearly 300 media clips in the U.S. and overseas.
Following the Red Jacket debut, brand promotion has included a three-vehicle press drive with top journalists in Moab Utah, appearances on Jay Leno and Adam Carolla's programs, features in Truckin, Autoblog, Jalopnik, Popular Mechanics, Wired, Truck Trend, Robb Report and more.Other creatorsSee project -
Total Rebranding of HRE Wheels
- Present
We used social media marketing, content marketing and product placement to reposition HRE Wheels as a premier luxury brand and the preeminent wheel brand in the supercar space, from placements in Robb Report, Cigar Aficionado and Playboy to a contest with GQ and a groundbreaking social media campaign that has garnered over 250k fans in just over one year with unprecedented levels of engagement.
Other creatorsSee project -
Hotchkis H-Team
- Present
The H-Team is designed to build a community around the Hotchkis Suspension brand through content marketing. We executed the program by recruiting Hotchkis customers, provided them branded apparel, supplied driver training and track days, then used CRM tactics to put H-Team reps at events around the country representing the Hotchkis brand by giving rides and creating social media content.
Other creatorsSee project
Languages
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Spanish
Limited working proficiency
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English
Native or bilingual proficiency
Organizations
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SEMA Young Executives Network (YEN)
Chair Elect
- PresentThe Young Executives Network's (YEN) mission is to cultivate young talent in the automotive aftermarket through implementation of education and networking. YEN does this by taking advantages of the resources available for virtual networking and in-person at industry trade events.
Recommendations received
9 people have recommended Dan
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