🌀 Patrick Copeland

I lead Moloco Commerce Media, our AI-native SaaS platform that enables retailers and marketplaces to launch and scale their own retail media networks—similar to Amazon’s Sponsored Products and Brands—directly on their ecommerce sites. Our platform uses real-time machine learning to anticipate shopper intent, drive high-performance advertising, and deliver personalized ad experiences that maximize revenue and engagement.

As General Manager, I’m responsible for the business unit’s… Show more

I lead Moloco Commerce Media, our AI-native SaaS platform that enables retailers and marketplaces to launch and scale their own retail media networks—similar to Amazon’s Sponsored Products and Brands—directly on their ecommerce sites. Our platform uses real-time machine learning to anticipate shopper intent, drive high-performance advertising, and deliver personalized ad experiences that maximize revenue and engagement.

As General Manager, I’m responsible for the business unit’s end-to-end success, including product vision, customer strategy, and overall growth. I partner closely with global retailers to co-develop monetization strategies that boost GMV and attract high-performing advertisers. Internally, I drive alignment across product, engineering, ML science, sales, and customer success to scale adoption, deliver operational excellence, and continuously evolve our platform to meet the needs of a fast-changing market. Together, we’re defining the next generation of onsite advertising—built for retail, loved by advertisers, and personalized for shoppers. Show less

Top 10 in the world for engineering programs, and highly focused on diversity. Heard of SQL? GitHub? James Bond Movies? Tony Awarded Broadway shows? MIME? Space walks? All done by people who went to Harvey Mudd College. As a trustee at Harvey Mudd College, I am involved in furthering the institution's mission to educate and nurture the next generation of leaders in science, engineering, and mathematics, with a strong emphasis on liberal arts. Harvey Mudd's commitment to fostering a well-rounded… Show more

Top 10 in the world for engineering programs, and highly focused on diversity. Heard of SQL? GitHub? James Bond Movies? Tony Awarded Broadway shows? MIME? Space walks? All done by people who went to Harvey Mudd College. As a trustee at Harvey Mudd College, I am involved in furthering the institution's mission to educate and nurture the next generation of leaders in science, engineering, and mathematics, with a strong emphasis on liberal arts. Harvey Mudd's commitment to fostering a well-rounded education resonates with my own values, focusing on developing not just technical expertise, but also a broader understanding of societal impact and ethical considerations. In my role, I actively contribute to strategic decision-making and policy development, ensuring that the college remains at the forefront of inclusive and innovative education. I am particularly passionate about promoting diversity within STEM fields, advocating for programs and initiatives that encourage a wide array of perspectives and backgrounds. My work as a trustee is guided by the belief that a diverse and well-rounded education is fundamental to solving the complex challenges of our time. Show less

Hired into the public company by founder Mikkel Svane, I served as Chief Product and Engineering Officer at Zendesk, where my role was to lead the global strategy for a 1,900-person team developing GenAI and ML-based services, specifically designed to enhance customer experiences for 100K mid-market businesses around the world and their 4M CX agents. During this time, we were taken private by a Private Equity Collation for $10.1B. Mikkel, the original board, and most of the C-Suite left, and I… Show more

Hired into the public company by founder Mikkel Svane, I served as Chief Product and Engineering Officer at Zendesk, where my role was to lead the global strategy for a 1,900-person team developing GenAI and ML-based services, specifically designed to enhance customer experiences for 100K mid-market businesses around the world and their 4M CX agents. During this time, we were taken private by a Private Equity Collation for $10.1B. Mikkel, the original board, and most of the C-Suite left, and I started reporting to a first time CEO from one of the firms. During these changes, my teams stayed focused and stepped up to drive significant innovation. We pivoted to a reasoning based product and grew at rapid scale, ensuring that our vision looked ahead while maintaining simplicity for the consumer. We collaborated closely with other functional teams to deliver on a complete market lifecycle. I traveled globally and met with many of our Fortune 500 customers, constantly pushing to understand the customer to improve the experience and value. My mission was to ensure that Zendesk remained a leader in customer service technology, offering solutions that are both innovative and impactful while evolving and modernizing its offerings.

I left Zendesk to explore new opportunities that aligned more closely with my original reasons for joining. Show less

At Amazon, reporting to Colleen Aubrey (SVP and Amazon S-Team member), I served as a "single-threaded leader," overseeing a multi-billion-dollar P&L and leading a cross-disciplinary team encompassing product, engineering, applied science, and data science. Our primary focus was on innovating within Amazon's new advertising business, notably driving the innovation, strategy, and execution of the Sponsored Brands program. This initiative significantly contributed to Amazon's advertising… Show more

At Amazon, reporting to Colleen Aubrey (SVP and Amazon S-Team member), I served as a "single-threaded leader," overseeing a multi-billion-dollar P&L and leading a cross-disciplinary team encompassing product, engineering, applied science, and data science. Our primary focus was on innovating within Amazon's new advertising business, notably driving the innovation, strategy, and execution of the Sponsored Brands program. This initiative significantly contributed to Amazon's advertising expansion, with Sponsored Brands ads accounting for 23% of Amazon's pay-per-click ad business and experiencing a 25% year-over-year increase in spending, as reported in Merkle's Q1 2021 Digital Marketing Report. Our holistic approach integrated product innovation, machine learning, data science, technology, and financial oversight, embedding enhanced advertising experiences into trillions of customer interactions across Amazon's platforms. This strategy was instrumental in Amazon's overall ad revenues reaching $24.47 billion in 2021, representing 11.6% of the U.S. digital advertising market. Beyond advertising, I collaborated on enterprise-wide strategic initiatives, influencing various facets of the customer experience including: Brand Stores, feed Based Discover, and Streaming Experiences.

I left Amazon after almost 5 years to join a founder-led company where I was a C-level officer reporting to the CEO. Show less

Before Autodesk's acquisition, I headed PlanGrid's Product, Research, and Development, reporting to the CEO (note: LinkedIn reports this as Autodesk, but I worked at PlanGrid prior to being acquired). This was a Sequoia VC backed company with Doug Leone as the board chair. I introduced ML based-prediction and fulfillment to construction projects. During my leadership, we significantly increased revenue, boosting it from $30 million in Annual Recurring Revenue (ARR) to over $100 million, which… Show more

Before Autodesk's acquisition, I headed PlanGrid's Product, Research, and Development, reporting to the CEO (note: LinkedIn reports this as Autodesk, but I worked at PlanGrid prior to being acquired). This was a Sequoia VC backed company with Doug Leone as the board chair. I introduced ML based-prediction and fulfillment to construction projects. During my leadership, we significantly increased revenue, boosting it from $30 million in Annual Recurring Revenue (ARR) to over $100 million, which played a pivotal role in positioning the company for its successful acquisition by Autodesk. I drove expansion and enhancement of our R&D capabilities, laying the groundwork for PlanGrid's innovative Construction Graph. We were instrumental in creating, designing, and launching features that revolutionized agility in the construction industry. We were recognized when Apple named us one of the “top ten iOS business apps of 2017.”

I left PlanGrid to join Amazon's start-up Advertising Team when I saw the huge potential business and consumer impact. Show less

At Google, my focus was on developing industry-recognized products that were pivotal not only to Google’s brand but also to consumers worldwide. I led a team of over 1000 in 20 countries, focused on massively scaled customer systems, hardware devices, and advertising.

Under the leadership of Craig Barratt, CEO of Access, my team developed Google WiFi, which became the top-selling mesh router globally. I was responsible for starting and delivering the product from inception, technical… Show more

At Google, my focus was on developing industry-recognized products that were pivotal not only to Google’s brand but also to consumers worldwide. I led a team of over 1000 in 20 countries, focused on massively scaled customer systems, hardware devices, and advertising.

Under the leadership of Craig Barratt, CEO of Access, my team developed Google WiFi, which became the top-selling mesh router globally. I was responsible for starting and delivering the product from inception, technical delivery, and retail expansion. This initiative was akin to a well funded startup and our focus on simplicity, quality, and capability set a new standard. David Pouge of the New York Times called it, “The WiFi Router Steve Jobs Might Have Built.”

Under Alfred Spector, Head of Google Research, I collaborated with global industry, political, and philanthropic leaders, leveraging technology to address global challenges. The projects were broad and complex and required innovation, applying Google’s tech to disrupt. The projects included: Election Platforms, Global Flu Prediction, Internet Access, and Energy. These efforts contributed to my team winning the IEEE Company of the Year award in 2013.

Under Susan Wojcicki in Advertising & Commerce, I developed AI-driven decision platforms and deep learning for AdWords, enhancing ad effectiveness for SMBs. This included smart bidding strategies and recommendations, allowing businesses to make better decisions and reach their customers.

Under Bill Coughran, SVP of Infrastructure and Systems, I helped revolutionizing the company's infrastructure during a period of escalating complexity. Our team pioneered modern, cloud-based build and testing systems, notably developing tools like Blaze, a build and test automation system that has since been adopted industry-wide. My team's work was instrumental in maintain Google's rapid pace of innovation.

I left Google in 2016 when I was interested in joining an early stage start up company. Show less

At Microsoft, I advanced through the tech and strategy ranks, being promoted 7 times: up to L68 Partner Director. I was privileged to be given the opportunity grow into roles where I shaped the vision and strategy of products.

In the Search Division, 2004-6, I was a founding member of the Native Search Team, which eventually evolved into Bing. In this role, we enhanced Windows user experience and search accuracy, laying the foundation for what would become one of the world's most widely… Show more

At Microsoft, I advanced through the tech and strategy ranks, being promoted 7 times: up to L68 Partner Director. I was privileged to be given the opportunity grow into roles where I shaped the vision and strategy of products.

In the Search Division, 2004-6, I was a founding member of the Native Search Team, which eventually evolved into Bing. In this role, we enhanced Windows user experience and search accuracy, laying the foundation for what would become one of the world's most widely recognized search engines.

Under Satya Nadella’s Dynamic Division, 2002-4, my role was to focus on Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) solutions. Collaborating with cross-functional teams, I contributed to the strategic planning and execution of business products. This included integrating several large international acquisitions and deepened my understanding of business apps and their importance to Microsoft's moat against the innovator’s dilemma.

Under the Enterprise Server Division, 1999-2002, I transitioned to working on distributed systems and apps leading the first version of the workflow and rules engine, BizTalk Server. My team delivered SQL Server’s MDAC stack, pioneering interoperable services that allow diverse applications to communicate over the internet. I also led Host Integration Server that allowed Microsoft Systems to integrate with legacy IBM databases.

Within the Advanced Technology Team from 1995-9, I focused on micro-operating systems and devices, contributing to the early development of set-top box technologies and streaming video systems. This period involved enabling internet access through television sets, marking a significant advancement in consumer electronics. These innovations laid the groundwork for Microsoft's ventures into the embedded systems market, interactive television services, and Windows CE.

I left Microsoft in 2006 for Google when it was clear that cloud based systems were the future. Show less