🚨 The REAL cost of outsourcing your Online Video campaigns… Many brands rely on agencies for OLV, but here’s the catch: ❌ Higher fees ❌ Slow optimizations ❌ Limited transparency Now compare that to In-House Programmatic: ✅ Faster campaign adjustments ✅ Full data access ✅ Lower CPMs and improved ROAS In 2025, control = growth. If you’re still outsourcing your online video strategy, you’re leaving efficiency (and money) on the table. #programmatic #ai #mediabuying #digitalmarketing #marketingtips #marketinghumor #adtech
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AI is not just a tool — it’s transforming marketing transparency, ad bidding, and creative production in 2025, setting new standards for brand engagement. To know more, read the full article on: https://lnkd.in/gJz7q3G6 #AIinMarketing #DigitalTransformation #MarTech #AdTech #MarketingInnovation #BrandStrategy #marketing #globalbusiness #global #finance
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Ad platform reports often over-credit the last click, while attribution models struggle with fragmented data and privacy gaps. The result? An incomplete picture of ROI. With Kairos, an automated causal AI platform, MMM becomes fast and accessible—empowering marketing leaders to uncover real ROI and make smarter budget decisions. Read more here: https://wix.to/ec18ySO #Marketing #ROI #MMM #CausalAI #Kairos
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Imagine powerful AI ad tools, once reserved for giants, now open to everyone. Google's latest move with AI Max for Search just shook up the ad world! Here’s what you need to know: AI Max for Search now operates with no conversion minimums, breaking down barriers for smaller campaigns. 🚀 This change democratizes AI-powered advertising, allowing even nascent or niche campaigns to leverage advanced automation without prior data prerequisites. ✨ To unlock AI-driven features, Smart Bidding is essential, and success still hinges on quality input data and robust tracking strategies. 📈 Early adopters report mixed results, emphasizing the need for cautious implementation and close monitoring as the AI learns and adapts to campaign nuances. 🧐 How do you foresee this shift impacting your ad strategy or the competitive landscape for small and medium businesses? #AIMaxForSearch #GoogleAds #DigitalMarketing #AIAdvertising #PPC #SmallBusiness
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Major development in the AdTech landscape: Google's AI Max for Search has entered Global Beta. This signifies a pivotal shift for performance marketers, enabling AI-driven optimizations within Search campaigns that promise enhanced control, accelerated testing capabilities, and improved ad safety. The ability to implement these advanced functionalities without extensive rebuilding of current setups presents a significant efficiency gain. This update is poised to redefine campaign management and ROI for advertisers globally. Explore the details and strategic implications at rankfixseo.com. #GoogleAds #AIMarketing #SearchEngineMarketing #DigitalTransformation #AdTech #LinkedInMarketing #FutureOfSearch #AdvertisingStrategy #Innovation
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Let me ask you something… Are you still spending big in the same channels, and watching your sales stay flat (or worse, drop)? That’s not “just the market.” That’s a 𝗺𝗮𝗿𝗴𝗶𝗻𝗮𝗹 𝗿𝗲𝘁𝘂𝗿𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. You’re likely spending 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩 on channels that are tapped out. What if you pulled back... and tested a new channel next quarter? Platforms like CTV and digital out-of-home are exploding. But if you're stuck using last-click tools like GA4 or Adobe, you're flying blind. At Provalytics, we use AI to help marketers: ✔️ Spot where they’re wasting budget ✔️ Identify where to shift next ✔️ Build a single source of truth It’s not about spending more. It’s about spending smarter. What’s your plan for Q4? #MarketingStrategy #CTV #DigitalOutOfHome #MarketingAttribution #AIinMarketing #MediaSpend
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Google just rewrote the ad playbook. Ads are no longer just on search results, they’re embedded into AI Overviews and Gemini-powered chat. With tools like Veo, Imagen, and Smart Bidding, ad visuals, copy, and placements are being auto-generated at scale. The upside? Faster launches and broader reach. The tradeoff? Less human control. At Marcabees, we help brands share control with AI while keeping strategy, ROI, and creativity intact. 👉 How are you preparing for AI-first advertising? #AI #GoogleAds #DigitalStrategy #MarketingInnovation #Marcabees
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E-Commerce Growth, Automated Sophie’s subscription box brand tested 3–5 ad creatives/week, while competitors ran 50+. Growth was stalled. Curated Tech Stack: - n8n → workflow orchestration - Nano Banana AI → UGC-style video generation - Google Sheets → product + hook DB - TikTok / FB API → automated publishing Workflow: - Upload product → n8n triggers Nano Banana AI → 5 video variants - Auto-formatted & scheduled for testing - Performance metrics tracked → top performers auto-scaled Business Impact: - Creative tested: 5 → 50/week - Revenue growth: +£15k/month - Trend response 2–3x faster than competitors Comment “Ad Growth” for full workflow + AI setup.
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Margins are shrinking. Advertisers expect campaigns live in under 48 hours. Legacy workflows are too slow. That’s the reality facing news publishers today. But some groups are already showing how AI can change the equation. In our latest blog, we explore how publishers like McClatchy, Postmedia, and National World are using AI-powered creative operations to: ✅ Cut ad production time by up to 90% ✅ Scale campaigns across print, digital, and video ✅ Deliver the proof of ROI advertisers demand https://lnkd.in/eeddQBqg
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🚀 Google Think Week 2025 is here! Google just unveiled game-changing updates for advertisers: - AI Max for Search – smarter, broader reach, up to 27% higher conversions. - YouTube Commerce – shoppable ads, creator partnerships, seamless web-to-app links. - Creative AI Tools – Asset Studio & Product Studio for instant image/video generation. - Agentic AI Advisors – proactive recommendations for campaigns, analytics, and measurement. The message is clear: AI is no longer just a tool—it’s your advertising partner. Are you ready to level up? Full details in the comments 👇 #GoogleThinkWeek #DigitalMarketing #AIinAdvertising #GoogleAds #YouTubeAds #MarketingInnovation
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